The platysmaplasty treatment market has seen considerable growth due to a variety of factors.
• The platysmaplasty treatment market has seen strong growth in recent years. It will grow from $1.08 billion in 2024 to $1.17 billion in 2025, at a compound annual growth rate (CAGR) of 8.3%.
The growth is attributed to an aging population, increased awareness of cosmetic procedures, advancements in surgical techniques, and the influence of celebrity culture.
The platysmaplasty treatment market is expected to maintain its strong growth trajectory in upcoming years.
• The platysmaplasty treatment market is expected to grow to $1.59 billion by 2029, with a CAGR of 8.1%.
This growth is fueled by demand for minimally invasive procedures, technological advancements, medical tourism, regulatory changes, and societal views on aging. Trends include robotic-assisted surgeries, outpatient procedures, custom treatment plans, and technology adoption.
The escalating popularity for cosmetic operations is predicted to fuel the expansion of the platysmaplasty treatment market. This broad category of cosmetic operations includes both surgical and non-surgical methods to modify or improve an individual's appearance for aesthetic reasons. This growing popularity stems from society's focus on looks, advancements in medical machinery, and an increasing acceptance of aesthetic improvements to enhance self-assuredness and overall health wellness. Platysmaplasty, a treatment employed in cosmetic procedures, is utilized to rectify loose or aged skin on the neck, giving patients a refreshed and youthful look. For example, the Global Survey 2022 report issued by the US-based International Society of Aesthetic Plastic Surgery in September 2023 indicates a 11.2% overall surge in procedures executed by plastic surgeons in 2022, contributing to over 14.9 million surgical operations carried out globally. A consistent increase in aesthetic surgery has been observed over the previous four years, displaying a rise of 41.3%. Consequently, the escalating demand for cosmetic surgeries will facilitate the expansion of the platysmaplasty treatment market.
The platysmaplasty treatment market covered in this report is segmented –
1) By Procedure: Surgical Procedure, Non Surgical Procedure
2) By Gender: Male, Female
3) By End-Use: Cosmetic Surgery Clinics, Hospitals
Subsegments:
1) By Surgical Procedure: Traditional Neck Lift Surgery, Laser-Assisted Platysmaplasty, Endoscopic Platysmaplasty
2) By Non-Surgical Procedure: Botox Or Dysport Injections, Thread Lifting, Ultherapy
Leading companies in the platysmaplasty treatment sector are focusing on inventive technologies such as Renuvion technology to improve surgical results, shorten recovery periods, and elevate patient approval by providing minimally invasive solutions for skin tightening and contouring. The Renuvion system merges helium plasma and radiofrequency energy to produce a mild and controlled thermal impact on the skin, fostering tightening and renewal. Apyx Medical Corporation, a medical equipment production firm based in the US, for example, introduced the Apyx One Console to the cosmetic surgery market in January 2023, marking a significant technological leap. The console uses both radiofrequency energy and helium plasma, vital for cutting, coagulating, and ablating soft tissue during surgical interventions. The Apyx One Console is not just a high-tech device, but also a crucial resource in the platysmaplasty treatment field, magnifying surgical proficiency and patient satisfaction with its cutting-edge technology.
Major companies operating in the platysmaplasty treatment market are:
• Mayo Clinic
• Cleveland Clinic Foundation
• Duke Health
• Lumenis Ltd.
• Cutera Inc.
• Lutronic Corporation
• Sinclair Pharma plc
• Candela Corporation
• Merz Aesthetics
• Piedmont Plastic Surgery & Dermatology
• Quanta System S.p.A.
• Long Island Plastic Surgical Group
• Westlake Dermatology & Cosmetic Surgery
• Allergan Aesthetics
• The Esthetic Clinics
• Cadogan Clinic
• BTL Aesthetics Inc.
• Avenue Plastic Surgery
• Dr. Cat Plastic Surgery
• Los Angeles Plastic Surgery Clinic
• Nazarian Plastic Surgery
• The Istanbul Aesthetic Center
• Cypris Medical
• Marina Plastic Surgery
• Elite Plastic Surgery
North America was the largest region in the platysmaplasty treatment market in 2023. The regions covered in the platysmaplasty treatment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.