What Fueled The Previous Growth In The Playout Automation and Channel in a Box Market?
The playout automation and channel in a box market has seen considerable growth due to a variety of factors.
• There has been a swift expansion in the size of the playout automation & channel-in-a-box market in the past few years. This growth is projected to increase from $3.32 billion in 2024 to $3.97 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 19.7%.
Factors contributing to the historical growth trend include cost savings, enhanced efficiency, demands for content delivery, and adherence to regulations.
How Does the Forecast Look for the Playout Automation and Channel in a Box Market?
The playout automation and channel in a box market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for the playout automation & channel-in-a-box market, as it is predicted to experience swift expansion in the coming years. The market will increment to $8.05 billion by 2029 with a compound annual growth rate (CAGR) of 19.3%.
This anticipated growth in the forecast period can be linked to elements such as the adoption of cloud, implementation of IP-based infrastructure, remote production, personalization, and targeted ads. The forecast period will also see major trends like the emergence of hybrid playout solutions, integrated workflows, remote management, optimization of user experience, and focus on sustainability and green broadcasting.
What Are The Leading Drivers Of Growth In The Playout Automation and Channel in a Box Market?
The growth of the playout automation & channel-in-a-box market is expected to be fueled by the burgeoning demand for OTT (over-the-top) services. These OTT services, which deliver media content straight to users via the internet and bypass traditional cable or broadcasting networks, are on a rapid upward trajectory. Their allure lies in their wide content selection, economical pricing, and the convenience of viewing content on demand. The seamless viewing experience for OTT subscribers is accomplished through the use of playout automation and channel-in-a-box solutions which automate content distribution and reduce interruptions. As a case in point, Netflix Inc., a streaming media company based in the US, announced in April 2023, that it had elevated its paying subscribers from 223 million in the last quarter of 2022 to 231 million in the initial three months of 2023. This highlights how the escalating demand for OTT services is propelling the playout automation & channel-in-a-box market forward.
How Are The Segments Defined Within The Global Playout Automation and Channel in a Box Market?
The playout automation & channel-in-a-box market covered in this report is segmented –
1) By Type: International Broadcasters, National Broadcasters
2) By Channel: Single Channel, Multiple Channel
3) By Application: News, Sports, Entertainment, Cartoons And Lifestyle
Subsegments:
1) By International Broadcasters: Global TV Networks, International News Channels, Satellite And Cable Providers
2) By National Broadcasters: Domestic Television Networks, National Public Broadcasters, Regional TV Stations
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Which Emerging Market Trends Are Altering The Playout Automation and Channel in a Box Industry?
Key businesses in the playout automation and channel-in-a-box sector are creating state-of-the-art technologies such as the latest-generation broadcast playout to improve their service offerings via advanced attributes. The most recent version of broadcast playout is a cutting-edge solution adopted in the broadcasting field to ensure a smooth playout of audio-visual content on TV stations. For instance, in March 2024, PlayBox Neo Ltd., a firm from Bulgaria offering communication and IT services, introduced the AirBox Neo-20, their newest server-based television channel branding and playout system. It possesses exceptional live input abilities and a browser-based multiviewer equipped with lost-signal and frozen-signal notifications. This innovative system enables automated content streaming and broadcast playout for a wide variety of TV channels such as cloud-based, satellite, cable head-ends, and over-the-air broadcasting. The system aims at boosting operator performance, facilitating 24/7 automated operations on different scales, and addressing the changing needs of broadcasters and TV channel proprietors.
Who Are the Key Players In The Playout Automation and Channel in a Box Market?
Major companies operating in the playout automation & channel-in-a-box market are:
• Rohde & Schwarz GmbH & Co. KG
• Vector3 Group
• Grass Valley USA LLC
• Harmonic Inc.
• Evertz Microsystems Ltd.
• Blackmagic Design
• Imagine Communications Corp.
• Skyline Communications
• Vizrt Group
• Dalet Digital Media Systems
• Bitcentral Inc.
• Tightrope Media Systems
• Crispin Corporation
• Enco Systems
• BroadStream Solutions
• Cinegy LLC
• Pixel Power Ltd.
• Anyware Video Corp.
• Florical Systems
• Leightronix Ltd.
• Playbox Technology
• Miranda Technologies
• Primestream Corporation
• Nverzion
• Cavena Image Products AB
What Is The Most Dominant Region In The Playout Automation and Channel in a Box Market?
North America was the largest region in the playout automation & channel-in-a-box market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation & channel-in-a-box market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
