How Has the Playout Automation Market Size Evolved in Recent Years?
The playout automation market has seen considerable growth due to a variety of factors.
• In recent times, there has been a swift expansion in the size of the playout automation market. Projections indicate a growth from $1.28 billion in 2024 to $1.53 billion in 2025, at a compound annual growth rate (CAGR) of 19.5%.
Factors contributing to this upward trend during the historic period include the popularity of over-the-top (OTT) services, regulatory compliance obligations, the advent of 24/7 broadcasting, the proliferation of multichannel broadcasting, and the increasing demand for cost efficiency.
What Are The Predictions for The Playout Automation Market in the Coming Years?
The playout automation market is expected to maintain its strong growth trajectory in upcoming years.
• It is anticipated that the playout automation market size will undergo a speedy expansion in the upcoming years, with projections estimating its worth to reach $3.09 billion in 2029, marking a compound annual growth rate (CAGR) of 19.1%.
Factors that can spur growth during the forecasted timeline include an escalated demand for broadcast content, shift towards IP-based operations, the growing appeal of UHD (Ultra High Definition) and HDR (High Dynamic Range) content, the emerging practice of cloud-based playout services, and preference for multiplatform content distribution. During the same forecast period, the market is expected to observe notable trends such as the advancement of graphics and branding, assimilation of AI and ML, the adoption of compliance and monitoring tools, and a focus on security and content protection.
Which Drivers Are Accelerating Growth In The Playout Automation Market?
The anticipated growth of the playout automation market is driven by the flourishing broadcasting sector. The broad remit of the broadcasting field involves creating, disseminating, and sending audiovisual material like radio and TV shows to large audiences through assorted platforms and technologies. The surge of the broadcasting industry is a result of the escalating need for a multitude of content consumption alternatives and the burgeoning digital platforms. The practical application of playout automation adds value to broadcasting procedures via proficient scheduling and organizing the playout of audiovisual material across different channels, refining workflow productivity, and safeguarding consistent on-air activity. For example, the Canadian Radio-television and Telecommunications Commission (CRTC), a government agency in Canada, reported in November 2023 that broadcasting earnings saw an uptick of 1.2% from the 2021 to the 2022 broadcast year. The Digital Media Broadcasting Unit (DMBU) noted an increase in revenue to $5.46 billion in 2022, equating to a growth of about 11.2% as compared to $4.91 billion in 2021. Discretionary TV income escalated to $4.09 billion in 2022, indicating a rise of approximately 3.3% from $3.96 billion in 2021. Hence, the robust progress of the broadcasting sector is propelling the rise of the playout automation market.
What Are The Core Segments Of The Global Playout Automation Market?
The playout automation market covered in this report is segmented –
1) By Type: Hardware, Software
2) By Application: News, Entertainment, Sports, Live Telecasts, Other Applications
3) By End-user: International Broadcasters, National Broadcasters
Subsegments:
1) By Hardware: Video Servers, Servers and Storage Solutions, Automation Controllers, Encoding/Decoding Equipment
2) By Software: Playout Automation Software, Broadcast Management Software, Scheduling and Traffic Software, Content Management Software
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How Are New Trends Impacting The Size Of The Playout Automation Market?
Top firms in the playout automation industry are focusing on the development of innovative tech solutions such as cloud playout solutions in order to maintain a competitive advantage. Cloud playout solutions are software systems allowing broadcasting and media companies to control and automate the playing out of audiovisual content through cloud infrastructure. For instance, in March 2024, Brightcove, an American software company, introduced Cloud Playout 2.0, a playout automation system designed to facilitate organizations in creating linear channel experiences. This new iteration offers a centralized platform for managing, distributing, and monetizing linear channels. It provides organizations with the ability to schedule and deliver channels on their own websites and apps as well as FAST platforms. It also offers versatile monetization strategies, boosts audience engagement, and manages ad pod placement and duration for maximizing revenue. This enhanced solution simplifies workflows and allows users to efficiently manage content, schedule programs, and distribute channels from a single platform.
Who Are the Key Players In The Playout Automation Market?
Major companies operating in the playout automation market report are:
• iHeartMedia Inc.
• Grass Valley USA LLC
• Harmonic Inc.
• Ross Video Ltd
• Evertz Microsystems Ltd.
• Imagine Communications
• Dalet SA
• NVerzion Inc.
• Amagi Corp.
• VSN (Video Stream Networks)
• Aveco
• PlayBox Technology
• Crispin Corporation
• ENCO Systems Inc.
• Etere Pte Ltd
• Axel Technology SRL
• Pebble Beach Systems
• BroadStream Solutions
• Avmeda LLC
• Cinegy LLC
• Pixel Power Ltd.
• HARDATA Inc.
• Florical Systems
• 305broadcast
What Are The Regional Insights Into The Playout Automation Market?
North America was the largest region in the playout automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
