The prepared flour mixes market has seen considerable growth due to a variety of factors.
• In the past few years, the market size for prepared flour mixes has seen considerable growth. It is projected to rise from $29.24 billion in 2024 to $31.79 billion in 2025, with a compound annual growth rate (CAGR) of 8.7%.
The growth during the historic period is linked to shifts in consumer lifestyles, increased urbanization, a surge in the demand for ready-to-cook items, expansion of the foodservice industry, and a rise in disposable income.
The prepared flour mixes market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for ready-made flour mixes is projected to experience robust expansion in the upcoming years, reaching a value of $46.5 billion in 2029, with a Compound Annual Growth Rate (CAGR) of 10.0%.
This growth during the forecast period can be traced back to innovations in product diversity, ease of home cooking, focus on sustainable and clean labeled products, the emergence of plant-based and gluten-free alternatives, culinary exploration and the popularity of fusion cooking. Key trends for this forecast period encompass sustainability concerns, plant-based and substitute ingredients, advancements in product packaging, customization and personal preference considerations, and the globalization of taste profiles.
The escalation in the demand for ready-to-eat (RTE) and processed foods is projected to fuel the expansion of the prepared flour market. The convenience of preparing food with ready-to-eat products, such as cereal and baby foods that utilize prepared flour mixes, is a driving factor behind consumer preference for these meals. Companies are likewise broadening their scope in this market to accommodate this preference. For example, in August 2023, a survey by Itochu Corporation, a trading firm based in Japan, disclosed that out of 9,461 participants, nearly 45% ate bento boxes or ready-to-eat lunch boxes from convenience stores. More than 10% of these respondents enjoyed these boxes more than once a week. Hence, the upsurge in demand for ready-to-eat food items is propelling the growth of the prepared flour mix market.
The prepared flour mixes market covered in this report is segmented –
1) By Type: Batter Mixes, Bread Mixes, Pastry Mixes, Other Types
2) By Distribution Channel: Direct Sales, Indirect Sales
3) By Application: Household, Bakery Shop, Food Processing, Other Applications
Subsegments:
1) By Batter Mixes: Pancake Batter Mix, Tempura Batter Mix, Waffle Batter Mix
2) By Bread Mixes: White Bread Mix, Whole Wheat Bread Mix, Multigrain Bread Mix
3) By Pastry Mixes: Pie Crust Mix, Puff Pastry Mix, Croissant Mix
4) By Other Types: Cake Mix, Muffin Mix, Doughnut Mix
Leading companies in the prepared flour mixes market are innovating and launching products like regeneratively grown flour, to outdo their competition. The term 'regeneratively grown flour' denotes flour derived from crop production using regenerative farming methods focusing on soil health, biodiversity, and sustainability. For example, King Arthur Baking Company, based in the U.S., unveiled their 100% Regeneratively-Grown Climate Blend in November 2023. This new product, developed in cooperation with the Breadlab at Washington State University, prioritizes soil health and utilizes regenerative farming techniques to grow nutrient-rich grains. Appraised and authenticated by third-party service Regenified, the blend is designed to increase sustainability, lower carbon emissions, and boost resilience in agriculture. Beyond its sustainable and regenerative aspects, it further delights consumers with a robust, nutty taste, adding to a distinctive and eco-friendly baking experience.
Major companies operating in the prepared flour mixes market include:
• Nestlé S.A.
• Archer Daniels Midland Company (ADM)
• PepsiCo Inc.
• Mondelez International Inc.
• The Kraft Heinz Company
• General Mills Inc.
• Conagra Brands Inc.
• ITC Ltd.
• Kerry Group plc
• Smucker
• J.M. Smucker Company
• McCormick
• Nisshin Seifun Group
• AB Mauri
• Nippon Flour Mills
• Puratos
• Nitto-Fuji International
• Continental Mills
• CJ Foods Milling Vietnam
• Chelsea Milling Company
• Interflour Group
• Allied Mills
• Yihai Kerry
• Vinh Thuan
• Prima Flour
• IREKS
• G.R.B. Agro Limited
• Everest Flour Mills Limited
North America was the largest region in the prepared flour mixes market in 2024. Asia-Pacific was the second largest market in prepared flour mixes market. The regions covered in the prepared flour mixes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.