What Has Been The Evolution of the Presentation Software Market in Recent Years?
The presentation software market has seen considerable growth due to a variety of factors.
• The presentation software market has grown rapidly in recent years. It is expected to rise from $7.04 billion in 2024 to $8.29 billion in 2025, reflecting a compound annual growth rate (CAGR) of 17.8%.
The growth is attributed to greater demand for digital solutions, an increase in the number of businesses, the rise in cloud-based solutions, mobile-friendly features, and the desire for more interactive and engaging presentations.
What Are the Future Growth Projections for the Presentation Software Market?
The presentation software market is expected to maintain its strong growth trajectory in upcoming years.
• The presentation software market is expected to grow to $15.76 billion by 2029 at a CAGR of 17.4%.
This growth is driven by the integration of advanced analytics, AI, machine learning, and the increasing use of visual content, infographics, and video presentations in business communications. Key trends include technological developments, sophisticated features, AI and machine learning integration, AR/VR capabilities, and cloud-based presentation tools.
What Are The Core Factors Supporting Growth In The Presentation Software Market?
The growth of the presentation software market is anticipated to be fueled by the rising appeal of video-centric presentations. This refers to a style of presentations that use video content as a key component to enrich the content delivery and engagement. This type of presentation is experiencing a surge in demand due to its capacity to boost audience participation, better retain information, and convey intricate concepts in a vibrant and visually appealing way. Video-centric presentations employ sophisticated presentation software that facilitates the effective integration of dynamic video content, thereby improving the impact and involvement of the presentation. For example, a survey conducted with 967 participants by UK-based animated explainer video company Wyzowl c/o for the Video Marketing Statistics 2024 in January 2023 disclosed that video is used as a marketing tool by 91% of businesses, an increase from 86% in 2022. Hence, the growing trend of video-centric presentations is propelling the expansion of the presentation software market.
What Are The Major Segments Within The Global Presentation Software Market?
The presentation software market covered in this report is segmented –
1) By Platform: Windows, Mac, IoS, Android, Web-Based, Linux
2) By Pricing Model: Free, One-Time License, Subscription-Based, Freemium
3) By Deployment: Cloud-Based, On-Premise
4) By Enterprise: Small And Midsize Enterprises (SMEs), Large Enterprises
5) By End-User: Business Professionals, Educational Institutions, Marketing Professionals, Sales Professionals, Media And Entertainment
Subsegments:
1) By Windows: Desktop Presentation Software ( Microsoft Powerpoint, Corel Presentations), Cloud-Supported Windows Apps (Office 365, Google Slides)
2) By Mac: Desktop Presentation Software ( Keynote, Microsoft Powerpoint For Mac), Cloud-Based Solutions ( Google Slides, Prezi For Mac)
3) By Ios: Mobile Presentation Apps (Keynote For Ios, Microsoft Powerpoint For Ios), Cloud-Supported Mobile Apps ( Google Slides, Canva)
4) By Android: Mobile Presentation Apps ( Google Slides, Microsoft Powerpoint For Android), Cloud-Based Android Apps (Zoho Show, Canva For Android)
5) By Web-based: Cloud-based Presentation Platforms ( Google Slides, Prezi), Collaborative Presentation Software (Microsoft Powerpoint Online, Canva), Online Template-Based Tools ( Slidebean, Beautiful.Ai)
6) By Linux: Desktop Presentation Software ( Libreoffice Impress, Openoffice Impress), Cloud-Supported Linux Apps ( Google Slides, Zoho Show)
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What Trends Are Reshaping The Future Of The Presentation Software Market?
Key market players in the presentation software industry are honing in on providing innovatively technological solutions such as AI-powered features, with the aim of simplifying and accelerating the process of designing presentations. These AI-supported features greatly bolster user experience through design automation, content optimization, collaboration facilitation, delivery enhancement, and audience engagement increase. As an example, Beautiful.ai, an American presentation software firm, launched DesignerBot, an AI tool that automates the generation of professional presentations, in January 2023. This tool employs advanced AI technology to create comprehensive presentation decks from a simple text prompt, incorporating layouts, images, icons, and text. Integrated with Beautiful.ai's Smart Slide technology, DesignerBot allows users to further personalize and adjust their presentations. It strives to make the design process of presentations easier and faster, enabling users to generate visually compelling and effective slides without the need for advanced design skills.
Who Are the Key Players In The Presentation Software Market?
Major companies operating in the presentation software market are:
• Apple Inc.
• Alphabet Inc.
• Microsoft Corporation
• Adobe Systems Incorporated
• Autodesk Inc.
• OpenText Corporation
• Atlassian Corporation Plc
• Zendesk Inc.
• Zoho Corporation
• Canva Inc.
• Faithlife Corporation
• Prezi Inc.
• Powtoon Ltd.
• Pitch Software GmbH
• Preseria AS
• FlowVella Inc.
• Emaze Ltd.
• Proclaim
• BeamYourScreen GmbH
• Easy WebContent Inc.
• MediaComplete Corporation
• spinTouch GmbH
• Beautiful.ai
• Slidebean Inc.
• Haiku Deck Inc.
• Niftio
What Is The Most Dominant Region In The Presentation Software Market?
North America was the largest region in the presentation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the market going forward. The regions covered in the presentation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
