Global Pricing Software Overview 2025, Forecast To 2034
26 Mar, 2025
How Has the Pricing Software Market Size Evolved in Recent Years?
The pricing software market has seen considerable growth due to a variety of factors.
• The market size of pricing software has experienced a quick expansion in recent years. It is predicted to escalate from $1.03 billion in 2024 to $1.15 billion in 2025, boasting a compound annual growth rate (CAGR) of 11.6%.
Various factors can be linked to the growth in the historic period such as increased requirement for data-driven pricing strategies, rising call for dynamic pricing strategies, continual expansion of the manufacturing industry, the development of e-commerce and digital platforms, and significant progression in the telecom industry.
What Is The Forecast For The Pricing Software Market Size?
The pricing software market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of pricing software is anticipated to undergo swift expansion in the approaching years, escalating to $1.78 billion by 2029 with an 11.4% compound annual growth rate (CAGR). The predicted growth during this period can be credited to a multitude of factors such as the escalating demand for competitive pricing tactics, enhanced operational and financial management, the embrace of AI and machine learning technologies, incorporation of state-of-the-art analytical tools, worldwide digital transformation, and a rise in the requirement for IoT connections. Significant trends during the forecast period encompass integration with artificial intelligence (AI), AI-powered pricing solutions, the gaining popularity of cloud-based solutions, cloud-based pricing platforms, and the incorporation of behavioral economics.
What Are The Essential Drivers Behind The Growth Of The Pricing Software Market?
The expansion of the pricing software market is expected to be propelled by the dramatic increase in e-commerce. E-commerce, the online buying and selling of services and goods, makes use of digital payment systems and online platforms to facilitate transactions. The surge in e-commerce is fueled by greater internet access, consumers' growing predilection for convenience and quick delivery, the trend towards mobile shopping, and the adoption of digital payments. Pricing software provides a vital tool for e-commerce businesses, allowing them to maximize profitability and drive sales by optimizing product pricing based on real-time market analysis, personalized promotions, and dynamic adjustments. To illustrate, data from the United States Census Bureau, a US government agency, showed that US retail e-commerce sales reached approximately $282.3 billion in the second quarter of 2024, which translates to a 5.3% increase from the first quarter of the preceding year, 2023. Based on this, it can be deduced that the booming e-commerce sector is fuelling the expansion of the pricing software market.
How Is The Global Pricing Software Market Divided Into Key Segments?
The pricing software market covered in this report is segmented –
1) By Type: Cloud-Based, On-Premise
2) By Enterprise Size: Small And Medium Enterprises (SMEs), Large Enterprises
3) By Industry Vertical: Manufacturing, Travel And Hospitality, Information Technology And Telecom, Retail And E-Commerce, Food And Beverages, Banking, Financial Services, And Insurance (BFSI)
Subsegments:
1) By Cloud-Based: Software as a Service (SaaS) Pricing Solutions, Subscription-Based Pricing Solutions, Pay-Per-Use Pricing Solutions, Multi-Tenant Cloud-Based Solutions
2) By On-Premise: Enterprise-Level On-Premise Solutions, Single-User On-Premise Solutions, Customizable On-Premise Solutions, Industry-Specific On-Premise Solutions
What Trends Are Reshaping The Future Of The Pricing Software Market?
Major companies operating in the pricing software market are focusing on developing innovative technologies, such as artificial intelligence (AI) optimization pricing software, to enhance pricing accuracy, automate decision-making processes, and provide real-time market insights, enabling businesses to maximize profitability and stay competitive. AI optimization pricing software refers to a technology solution that utilizes artificial intelligence algorithms to analyze market trends, customer behavior, and competitor pricing to determine optimal pricing strategies. It is used to automate price adjustments, maximize revenue, improve profitability, and respond to market changes in real time. For instance, in June 2024, Price f(x) AG, a Germany-based software company, launched Rampur version 13.0 of its award-winning pricing platform. The AI-powered solution offers automated price recommendations, scenario-based simulations, and dynamic repricing capabilities to help companies maximize revenue while maintaining competitive positioning. The update includes improved integration with third-party platforms, ensuring seamless data exchange and faster implementation of pricing strategies. With a user-friendly interface and customizable dashboards, the new version empowers businesses to achieve greater agility and efficiency in their pricing operations.
Who Are the Key Players In The Pricing Software Market?
Major companies operating in the pricing software market are:
• International Business Machines Corporation
• Oracle Corp.
• Epicor Software Corporation
• PROS Holdings Inc.
• Price f(x) AG
• Vendavo Inc.
• Revalize Inc.
• Zilliant Inc.
• Feedvisor Ltd.
• Prisync
• Competera Limited
• SYMSON B.V.
• Flex Pricing LLC
• TrackStreet Inc.
• BlackCurve Solutions Limited
• Omnia Retail B.V.
• Price2Spy
• PriceLabs Inc.
• Quoter Software Inc.
• Quicklizard Ltd.
What Are The Regional Insights Into The Pricing Software Market?
North America was the largest region in the pricing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pricing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.