What Transformation Has the Printed Signage Market Undergone?
The printed signage market has seen considerable growth due to a variety of factors.
•In the past few years, the market size for printed signage has seen a slight increase. It is projected to expand from $36.82 billion in 2024 to $37.46 billion in 2025, registering a compound annual growth rate (CAGR) of 1.7%.
Several factors contributed to this growth during the historical period including the need for traditional advertising, retail and point-of-service displays, event marketing and sponsorship, corporate branding requirements, wayfinding, and informational signage.
How Will The Printed Signage Market Size Evolve In The Foreseeable Future?
The printed signage market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for printed signage is predicted to experience consistent expansion over the forthcoming years. The market is projected to increase to "$42.43 billion in 2029 with a 3.2% CAGR.
The predicted evolution in the upcoming period can be credited to aspects such as trends in customization and personalization, promotion in e-commerce and online retail, integration of digital technologies, event branding, sustainable and environmentally friendly practices, and experiential marketing. Key developments in the upcoming period incorporate research on 3D printing for signage, implementing augmented reality (AR) in signage design, ensuring good indoor air quality within signage materials, increased need for wayfinding signage, and utilization of artificial intelligence (AI) in content optimization.
Which Key Drivers Are Propelling The Printed Signage Market's Growth?
The rise in emphasis on advertising in the retail sector is seen as a key factor accelerating the expansion of the printed signage market. The retail sector encompasses all businesses selling goods and services to consumers, using multiple channels and techniques of marketing to promote their brands, services, and products, with the objective of attracting customers and boosting sales. Printed signage, being a highly effective marketing tool in the retail industry, enables them to convey their brand message, emphasize on their products or offerings, and present an enticing shopping ambiance. For example, as stated by Amazon, an American e-commerce organization, the costs involved in advertising and other promotional activities to market their goods and services are accounted for as they accrue, which amounted to $16.9 billion, $20.6 billion, and $20.3 billion in the years 2021, 2022, and 2023, respectively. Consequently, the heightened attention directed towards advertising by the retail sector is fuelling the growth of the printed signage market.
What Are The Key Segments Within The Global Printed Signage Market?
The printed signage market covered in this report is segmented –
1) By Type: Banner And Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Point Of Purchase Display, Billboards, Other Types
2) By Print Technology: Screen, Inkjet, Sheetfed, Other Print Technologies
3) By Application: Indoor, Outdoor
4) By End-User Vertical: Banking Financial Services And Insurance, Retail, Transportation And Logistics, Healthcare, Other End User Verticals
Subsegments:
1) By Banner And Backdrop: Indoor Banners, Outdoor Banners, Event Backdrops
2) By Corporate Graphics: Office Branding, Corporate Event Signage, Conference Room Graphics
3) By Exhibitions: Trade Show Booths, Exhibition Stands, Product Displays
4) By Trade Shows: Booth Signage, Interactive Displays, Information Kiosks
5) By Backlit Displays: Lightbox Signage, LED Backlit Displays, Fabric Backlit Displays
6) By Point Of Purchase Display: Countertop Displays, Shelf Talkers, Floor Stands
7) By Billboards: Static Billboards, Digital Billboards, Mobile Billboards
8) By Other Types: Window Graphics, Vehicle Wraps, Wall Murals
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How Are New Trends Impacting The Size Of The Printed Signage Market?
One of the emerging trends in the printed signage market is product innovation. To solidify their market positions, leading companies in this sector are creating novel products. Seiko Epson Corporation, an electronics firm based in Japan, is an example of such a company, having unveiled the SureColor SC-S9100, a 64-inch signage printer, in September 2024. This product, designed to augment the abilities of sign-makers and print experts, generates high-standard outputs for uses like billboards, vehicle wrappings, wallpapers, and point-of-sale displays. It boasts a 9% improvement in productivity over its predecessor, the SC-S80600, while still offering a print resolution of 1,440 x 1,440 DPI. Among its main features are a user-exchangeable PrecisionCore Micro TFP printhead that reduces maintenance downtime and a superior drying system that averts smudging by curing prints before being wound onto the take-up reel. The SC-S9100 also offers support for the Epson Cloud Solution Port (ECSP), which enables distant monitoring and control of printing tasks.
Who Are the Key Players in the Printed Signage Market?
Major companies operating in the printed signage market include:
• Avery Dennison Corporation
• Spandex Ltd.
• Igepa group GmbH & Co. KG
• Orafol Europe GmbH
• Kelly Signs Inc.
• Lintec Corporation
• 3A Composites Holding AG
• Signs Express Ltd.
• EhKo Sign Industries Kft.
• Identity Group
• L And H Sign Company Inc.
• James Printing And Signs
• Chandler Inc.
• Galaxy Signage
• RGLA Solutions Inc.
• Mactac LLC
• Accel Group
• AJ Printing & Graphics
• Daybrazil SA
• Design Communications Ltd.
• Crawford Industries L.L.C.
• Neenah Inc.
• RJ Courtney LLC
• Midwest Sign & Screen Printing Supply Co.
• Fastsigns International Inc.
• Sabre Digital Creative
• NPS Holdings
• The Sign Authority Inc.
• Vista Print
What are the Regional Insights into the Printed Signage Market?
North America was the largest region in the printed signage market in 2024. The regions covered in the printed signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
