The push to talk over cellular market has seen considerable growth due to a variety of factors.
• The market size for push-to-talk over cellular technology has shown firm growth over the past few years. The market is set to expand from $4.67 billion in 2024 to $5.06 billion in 2025, displaying a compound annual growth rate (CAGR) of 8.3%.
This notable growth in the historic period has been driven by factors such as increased demand for public safety and security, the expansion of cellular communication networks, rising smartphone usage, an increased need for immediate communication, and the global expansion of businesses.
The push to talk over cellular market is expected to maintain its strong growth trajectory in upcoming years.
• The market for push-to-talk over cellular is predicted to exhibit a robust expansion in the ensuing years, with an estimation to reach $6.86 billion in 2029, experiencing a compound annual growth rate (CAGR) of 7.9%.
The escalation during the projected period can be ascribed to factors such as the proliferation of emergency response agencies, the advent of remote work culture, mounting demand for mobile workforce solutions, heightened regulatory compliance and the augmenting trend of telecommuting. The upcoming period is also expected to see prominent developments including cloud-based solutions, the use of artificial intelligence (AI) in voice recognition, consolidation with unified communications, integration of Internet of Things (IoT) devices as well as sensors, and advent of 5G networks.
The surge in the usage of mobile gadgets is anticipated to stimulate the development of the push-to-talk over cellular market. Mobile gadgets, which are handheld electronic devices, provide users with a diverse array of functions such as communication, internet use, gaming, entertainment, productivity and more. The mushrooming infiltration of mobile gadgets is attributable to factors such as the affordably priced smartphones and data plans, broader internet coverage, and the shift towards remote working. The technology of push-to-talk over cellular allows mobile gadgets to mimic traditional walkie-talkies, enabling immediate voice communication over cellular networks. For instance, Uswitch Limited, a UK-based firm providing price comparison and switching services, reported that in February 2024, there were 2.6 million mobile connections in the UK at the onset of 2022, indicating a rise of 4.2 million more than the national population. This depicts a 3.8% increase from 2021. Consequently, the surging penetration of mobile devices is fuelling the push-to-talk over cellular market.
The push-to-talk over cellular market covered in this report is segmented –
1) By Component: Equipment, Software, Services
2) By Connectivity Type: 3G, 4G, Wi-Fi, Other Connectivity Types
3) By Enterprise Size: Small, Medium, Large
4) By Application: Public Safety And Security, Construction, Energy And Utility, Transportation And Logistics, Manufacturing, Government And Defense, Travel And Hospitality, Other Applications
Subsegments:
1) By Equipment: PTT-enabled Devices, Base Stations, Network Infrastructure Equipment
2) By Software: Push-To-Talk Applications, Communication Software Platforms, Device Management Software
3) By Services: Network Services, Support And Maintenance Services, Consulting Services
Leading businesses in the push-to-talk over cellular sector are integrating high-end technological systems like workforce management technology into their platforms to increase efficiency and productivity. Workforce management technology is a type of software solution that aids companies in improving their workforce through effective management of different aspects like scheduling, time tracking, forecasting, and compliance monitoring. For example, Mobile Tornado, a UK-based international provider of push-to-talk (PTT) instant communication and workforce management solutions, introduced the world's first push-to-talk over cellular (PTToC) platform with built-in workforce management technology in February 2023. This state-of-the-art solution brings together push-to-talk over cellular technology and workforce management tools, enabling firms to effectively communicate with and manage their remote and mobile employees using a solitary application and device. By digitizing many manual tasks and assignments, this cutting-edge workforce management technology streamlines operations and optimizes resource distribution. Built in-house, it not only revolutionizes traditional processes but also produces valuable business intelligence, fostering better decision-making and enhanced overall efficiency.
Major companies operating in the push-to-talk over cellular market are:
• Samsung Electronics Co
• Verizon Communications Inc.
• AT&T Inc.
• T-Mobile International AG
• Airbus SE
• Qualcomm Technologies Inc.
• Bell Canada
• L3Harris Technologies Inc.
• Kyocera Corporation
• Telstra Group Limited
• Telus Corporation
• Motorola Solutions Inc.
• Zebra Technologies Corporation
• Hytera Communications Corporation Limited
• Iridium Communications Inc.
• Tait Communications
• Telo Systems Corporation Limited
• Sonim Technologies Inc.
• Simoco Wireless Solutions Limited
• RugGear GmbH
• Enterprise Secure Chat (ESChat)
• Orion Labs Inc.
• Servicom Ltd.
• Mobile Tornado
• GroupTalk Sweden AB
• Azetti Networks Ltd.
• AINA Wireless
• TeamConnect
• Peak PTT
• SIYATA Mobile Inc
North America was the largest region in the push-to-talk over cellular market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the push-to-talk over cellular market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.