What Is The Overview Of The Global QR Code Channel For Mobile Marketing Market?
A quick response (QR) code channel for mobile marketing refers to using QR codes as a medium to engage and interact with customers via their mobile devices. This marketing strategy leverages the convenience and ubiquity of smartphones to deliver content, promotions, and other marketing messages directly to consumers.
QR Code Channel For Mobile Marketing Global Market Report 2024 provides data on the global qr code channel for mobile marketing market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The qr code channel for mobile marketing market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
What Are The Estimated Market Size And Expected Annual Growth Rates For Global QR Code Channel For Mobile Marketing Market?
The QR code channel for mobile marketing market has grown significantly in recent years. It will rise from $36.03 billion in 2023 to $48.18 billion in 2024, at a CAGR of 33.8%. The growth in the historical period is attributed to the increased use of mobile apps, mobile marketing's popularity, digitalization, and better conversion rates. The market is expected to expand to $155.46 billion by 2028, at a CAGR of 34.0%. This growth is due to the rising awareness of QR codes, the growing demand for mobile marketing platforms, the need for interactive marketing, enhanced data protection, and the increasing use of smartphones. Trends include technological advancements, AI integration, innovations in design and security, cross-channel marketing, and QR code payment solutions.
What Are The Leading Drivers Of Growth In The QR Code Channel For Mobile Marketing Market?
The rise in smartphone use is expected to boost the growth of QR code channels for mobile marketing. Smartphones are becoming more prevalent due to their advanced features and widespread internet connectivity. QR codes are used in mobile marketing to deliver targeted content and promotions directly to consumers, enhancing engagement and conversions. A report from Iron Source projected that by 2027, 94% of Japan's population will be smartphone users. This widespread smartphone use is driving the growth of QR code channels for mobile marketing.
Get Your Free Sample of the Global QR Code Channel For Mobile Marketing Market Report
How Are The Segments Defined Within The Global QR Code Channel For Mobile Marketing Market?
The QR code channel for mobile marketing market covered in this report is segmented –
1) By Component: Services, Platform
2) By Enterprise Size: Large Enterprises, Small And Medium Enterprises
3) By Vertical: Retail And E-Commerce, Travel And Logistics, Automotive, Banking, Financial Services And Insurance, Telecom And Information Technology, Other Verticals
How Are New Trends Expected To Influence The Growth Of The QR Code Channel For Mobile Marketing Market?
Companies in the QR code-based mobile marketing market are leveraging advanced technologies like conversational AI platforms to remain competitive. These systems enable natural interactions between users and brands. For instance, in May 2024, Verses AI Inc. launched a QR code feature for its Verse Capture platform. Customers can scan QR codes to engage in AI-powered text conversations, allowing brands to capture leads, analyze campaign success, and enhance consumer engagement.
Which Region Drives The Highest Growth In The QR Code Channel For Mobile Marketing Market?
North America was the largest region in the QR code channel for mobile marketing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
