The raw, fresh and frozen dog food market has seen considerable growth due to a variety of factors.
• The raw, fresh, and frozen dog food market has grown strongly in recent years, with projections to rise from $17.7 billion in 2024 to $18.85 billion in 2025, at a compound annual growth rate (CAGR) of 6.5%.
The growth is fueled by the increasing number of dog owners, the rise in pet parenting culture, growing pet health awareness, the increasing global pet population, and rising concerns about pet obesity.
The raw, fresh and frozen dog food market is expected to maintain its strong growth trajectory in upcoming years.
• The market for raw, fresh, and frozen dog food is expected to experience strong growth, reaching $23.86 billion by 2029 at a CAGR of 6.1%.
Factors such as rising pet health concerns, greater awareness of pet nutrition, expanded e-commerce platforms, and the growing demand for grain-free diets will drive this growth. Major trends include technological advancements, subscription-based models, food preservation technology, grain-free diets, and eco-friendly packaging.
Growth in the raw, fresh, and frozen dog food market is expected due to an increase in pet ownership. Pet ownership is the legal and ethical duty of caring for and keeping a domesticated animal as a pet. Factors such as companionship, emotional support, improved living standards, urban growth, changing family dynamics, and enhanced understanding of pet ownership's health and well-being benefits have contributed to the rise in pet ownership. Pet owners are increasingly incorporating raw, fresh, and frozen dog food into their pets' diets, taking into account their nutritional needs, health advantages, and particular requirements of their dogs. For instance, the American Veterinary Medical Association, a U.S.-based non-profit organization, reported in November 2024 a slight rise in cat-owning households, from 26% in 2020 to 29% in 2022. Therefore, the increase in pet ownership is fostering the expansion of the raw, fresh, and frozen dog food market.
The raw, fresh and frozen dog food market covered in this report is segmented –
1) By Food Type: Frozen Food, Raw Food, Fresh Food
2) By Flavor Type: Chicken, Beef, Lamb, Turkey, Fish, Other Flavors
3) By Application: Dental Care, Digestive Care, Bone And Joint Health, Weight Management, Immune Support, Energy And Muscle Support, Other Applications
4) By Sales Channel: Wholesalers And Distributors, Modern Trade, Convenience Stores, Pharmacy And Drug Stores, Online Retailers, Pet Specialty Stores, Other Sales Channels
Subsegments:
1) By Frozen Food: Frozen Raw Food, Frozen Cooked Food, Frozen Dehydrated Food
2) By Raw Food: Raw Meat, Raw Bones And Organs, Raw Freeze-Dried Food, Raw Frozen Formulations
3) By Fresh Food: Fresh Cooked Meals, Fresh Dehydrated Or Freeze-Dried Meals, Fresh Organic Meals, Fresh Homemade Dog Food
The main players in the raw, fresh, and frozen dog food industry are prioritizing the creation of novel products like kibble, an effort to recreate traditional feeding patterns. Kibble, a dry dog food product commercially produced through high-temperature cooking of components and subsequent extrusion into small, nibble-sized bits, is particularly favored due to its impressive shelf life, easy storage, and reasonable pricing. For example, in December 2023, Primal Pet Foods, a company based in the US, launched its version of Kibble in the Raw. This product revolutionizes the pet food industry by combining the convenience, outstanding nutrition, and raw nutrition. It's a novel method that ensures dogs benefit from a raw diet like better digestion, an improved coat condition, and increased energy. Simultaneously, pet owners enjoy the benefit of simplified feeding and storage procedures.
Major companies operating in the raw
• fresh and frozen dog food market are:
• NutriSource Pet Foods Inc.
• Canidae Pet Food
• Petco Health and Wellness Company Inc.
• Wellness Pet Co Inc.
• Hill's Pet Nutrition Inc.
• Tylee's
• Blue Buffalo Co. Ltd.
• Freshpet Inc.
• Merrick Pet Care Inc.
• Primal Pet Foods Inc.
• Just Food For Dogs LLC
• Fromm Family Foods LLC
• Orijen Pet Foods
• Bravo LLC
• PetAg Inc.
• Natural Pet Food Group
• Darwin's Natural Pet Products
• Steve's Real Food Inc.
• Breeder's Choice Inc.
• Billy Margot Ltd.
• Nature's Diet
• NRG Plus Ltd.
• Vital Essentials LLC
• Answers Pet Food
• SmallBatch Pets
• K9 Natural
• Happee Dawg
• Raw Bistro Pet Fare
• My Perfect Pet
• Stella and Chewy's LLC
North America was the largest region in the raw, fresh and frozen dog food market in 2024. The regions covered in the raw, fresh and frozen dog food market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.