How Has the Real Time Bidding (RTB) Market Size Evolved in Recent Years?
The real time bidding (rtb) market has seen considerable growth due to a variety of factors.
• The size of the real time bidding (RTB) market has seen a massive increase recently. It is projected to expand from $16.81 billion in 2024 to $21.11 billion in 2025, with a compound annual growth rate (CAGR) of 25.6%.
This substantial growth in the historical period is due to the expansion of digital advertising, a surge in the need for targeted advertising, developments in ad tech and programmatic advertising, improved audience segmentation capabilities and the emergence of mobile advertising.
What are the Market Size and Expected Growth Rates for the Real Time Bidding (RTB) Market?
The real time bidding (rtb) market is expected to maintain its strong growth trajectory in upcoming years.
• An expansive growth is predicted for the real time bidding (RTB) market size in the coming few years, with an expected value of $51.88 billion in 2029 and a compound annual growth rate (CAGR) of 25.2%.
Such a spike in the projection period may be due to factors like the burgeoning of connected tv (CTV) advertising, focus on privacy-safe advertising solutions, rising prominence of data-guided decisions in ad purchases, growth in the usage of header bidding, and increasing attraction towards IoT and BYOD. The upcoming period is also expected to witness trends like the alliance of artificial intelligence for ad refinement, first-price bidding in RTB, server-end header bidding, collective auctions for various ad formats, along with contextual and brand-secure advertising.
What Are The Essential Drivers Behind The Growth Of The Real Time Bidding (RTB) Market?
The increasing count of individuals utilizing smartphones is anticipated to bolster the advancement of the real-time bidding (RTB) market. A smartphone is essentially a mobile telephone equipped with a built-in computer and additional smartphone-associated components like an operating system, internet browsing capabilities, and application software execution capacity. These portable devices enable RTB marketers to communicate with their customers instantly and accurately target potential clientele based on location and context. For instance, in 2022, the global smartphone users tallied up to 6.65 billion, representing 83.37% of the world's population. Additionally, around 7.26 billion individuals globally, comprising 91.16% of the global populace, own a smartphone or a feature phone. Hence, the escalating number of smartphone users propels the expansion of the real-time bidding market.
How Is The Global Real Time Bidding (RTB) Market Divided Into Key Segments?
The real time bidding (RTB) market covered in this report is segmented –
1) By Ad Format: RTB Image, RTB Video
2) By Auction: Open Auction, Invited Auction
3) By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications
Subsegments:
1) By RTB Image: Standard Banner Ads, Rich Media Ads, Native Ads, Interstitial Ads
2) By RTB Video: In-Stream Video Ads, Out-Stream Video Ads, Video Discovery Ads, Interactive Video Ads
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What Trends Are Reshaping The Future Of The Drivers Market?
Technological advancements are proving to be a crucial trend in the progression of the real-time bidding market. To maintain their foothold in the market, prominent businesses are rolling out cutting-edge technologies like a live bidding platform harnessing data and immediate communication. For example, in April 2022, Aerobid, a company based in Poland that manages and brokers on a multinational scale online bidding platform, unveiled a live charter bidding platform. This platform enables brokers to enquire and reserve flights almost immediately, and also aids operators in receiving and bidding on flight requests. The use of data and instantaneous communication ensures swift and transparent bookings. It enables brokers to input detailed flight requests, which can be seen by operators on the Platforms Marketplace or by immediate notifications through text or email.
Who Are the Key Players in the Real Time Bidding (RTB) Market?
Major companies operating in the real time bidding (RTB) market include:
• Google LLC
• Facebook Inc.
• Adobe Inc.
• PubMatic Inc.
• Smaato Inc.
• WPP plc
• Yandex N. V.
• Criteo S. A.
• OpenX Technologies Inc.
• MediaAlpha Inc.
• Infectious Media Holdings Limited
• Yieldbot Inc.
• DeepStream Technologies Ltd.
• Rubicon Project LLC
• AdRoll Inc.
• The Trade Desk Inc.
• Adform A/S
• BidSwitch Ltd.
• DoubleClick (Google LLC)
• Index Exchange Inc.
• LiveRamp Holdings Inc.
• PulsePoint Inc.
• RhythmOne LLCSpotX Inc.
• Tremor International Ltd.
• Verizon Media LLC
• Xandr Inc.
What are the Regional Insights into the Real Time Bidding (RTB) Market?
North America was the largest region in the real time bidding market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (RTB) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
