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Global Retail Touch Screen Display Market Size Forecast 2024-2033

12 Dec, 2024

How Is The Global Retail Touch Screen Display Market defined?

Retail touch screen display refers to a digital screen used in retail environments that incorporates touch-sensitive technology. These displays allow customers to interact directly with the content displayed on the screen by touching it, rather than using a traditional keyboard or mouse. These screens improve customer experience by offering an intuitive platform for activities such as browsing, price checking, and direct buying.

Retail Touch Screen Display Global Market Report 2024 provides data on the global retail touch screen display market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The retail touch screen display market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.

How Is The Global Retail Touch Screen Display Market Size Expected To Expand, And At What Annual Growth Rate?

The retail touchscreen display market has grown substantially, rising from $13.77 billion in 2023 to $15.36 billion in 2024 at a CAGR of 11.5%. Growth is attributed to the rising use of digital signage, retail industry growth, demand for self-service options, enhanced shopping experiences through technology, and the demand for interactive product catalogs. The market is expected to grow to $23.91 billion by 2028 at a CAGR of 11.7%, fueled by immersive shopping technologies, self-service kiosks, smart retail solutions, IoT integration, and mobile-friendly touchscreen solutions. Trends include multi-touch advancements, haptic feedback systems, ultra-thin displays, gesture recognition, and blockchain integration.

What Are The Key Drivers Fueling Growth In The Retail Touch Screen Display Market?

The expansion of retail chains is expected to drive the growth of the interactive video wall market. As urbanization increases and disposable incomes rise, more consumers are seeking the variety and convenience offered by retail chains. Interactive video walls enhance customer engagement, streamline operations, and improve brand perception, supporting the expansion of these chains. In January 2024, the National Association of Convenience Stores reported a 1.5% increase in the number of convenience stores in the U.S., reflecting a growing trend in retail chain expansion. Therefore, the rise in retail chains is driving the growth of the interactive video wall market.

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What Are The Principal Market Segments In The Global Retail Touch Screen Display Industry?

The retail touch screen display market covered in this report is segmented –
1) By Type: Resistive Touch Screen, Capacitive Touch Screen, Infrared Touch Screen, Other Types
2) By Technology: Liquid-Crystal Display (LCD), Light-Emitting Diode (LED), Organic Light-Emitting Diode (OLED), Other Technologies
3) By Application: Interactive Point of Purchase (IPOP), Retail Brand Experience (Table), Point Of Sale (POS) Equipment, Automated Teller Machine (ATM), Other Applications

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Which Emerging Market Trends Are Altering The Retail Touch Screen Display Sector?

Companies in the retail touch screen display market are innovating with AI-enabled interactive flat panels to offer advanced features and enhance user experiences. These panels, powered by artificial intelligence, allow users to interact with digital content through touch, gesture, or voice commands. In May 2023, MAXHUB, a Netherlands-based provider of communication and audio-visual technologies, unveiled its V6 Series of interactive flat panels. Available in sizes from 55 to 86 inches, the V6 series incorporates advanced audio-visual capabilities to improve communication in corporate and educational settings. With seamless screen sharing, powerful whiteboarding, and exceptional audio-visual performance, the V6 panels address various collaboration and learning needs.

What Is The Leading Region In The Retail Touch Screen Display Market?

North America was the largest region in the retail touch screen display market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the retail touch screen display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.