What Fueled Sales Intelligence Market?
The sales intelligence market has seen considerable growth due to a variety of factors.
• In the past few years, the sales intelligence market has witnessed significant expansion. Its magnitude is expected to escalate from $3.61 billion in 2024 to $3.99 billion in 2025, growing at a Compound Annual Growth Rate (CAGR) of 10.3%.
Factors such as surging competition in sales, growing need for customer insights, emphasis on targeted marketing, proliferation of account-based marketing, and enhancement of sales productivity have contributed to this growth in the historical period.
What Does Future Hold for The Sales Intelligence Market Size?
The sales intelligence market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, rapid expansion is anticipated for the sales intelligence market, which is predicted to reach $6.94 billion in 2029, with a compound annual growth rate (CAGR) of 14.9%.
This foreseeable growth can be associated with the integration of customer relationship management (CRM), a shift towards social selling, the move towards remote and virtual selling, and a strong focus on data security and compliance. The upcoming period is expected to witness major trends such as personalization and hyper-targeting, integration of sales enablement, analytical tools for social selling, constant learning and training, as well as voice and conversational analytics.
Which Key Drivers Are Propelling Th Sales Intelligence Market's Growth?
The rise in the need for content optimization and data enrichment tools is propelling the sales intelligence market. Tools that enrich data enable companies to make the most of their data, presenting new avenues for marketing, communication pathways, and enhanced client targeting. Plus, content optimization becomes just as crucial to minimize the risk of data overload, as new content generation happens daily. Take, for example, the report by Search Hog in January 2024. According to the UK-based web design firm, Search Hog Ltd., the UK's digital marketing expenditure hit a massive £25.84 billion in 2022, comprising 44.5% of the total advertisement investment. Consequently, the need for content optimization and associated services will heighten the demand for sales intelligence tools and fuel the expansion of the sales intelligence market.
What Is The Segmentation Of The Global Sales Intelligence Market?
The sales intelligence market covered in this report is segmented –
1) By Component: Software, Services
2) By Organization Sizes: Large Enterprises, SMEs
3) By Deployment Type: On-Premises, Cloud
4) By Application: Lead Management, Data Management, Analytics and Reporting, Other Applications
5) By End User: BFSI, IT And Telecom, Healthcare And Life Sciences, Consumer Goods And Retail, Media And Entertainment, Other End Users
Subsegments:
1) By Software: Data Management Software, Analytics Software, Customer Relationship Management (CRM) Software, Lead Generation Software, Predictive Analytics Software
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Managed Services
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What Emerging Trends Are Shaping The Sales Intelligence Market Landscape?
There has been a growing trend in the sales intelligence market with the incorporation of AI and machine learning to automate pre-sales procedures. The introduction of these technologies has opened up vast opportunities for businesses to automate their pre-sales and sales processes, thus enhancing their sales leads. To illustrate, NielsenIQ BASES, an American startup specializing in new product and innovation development, launched BASES Creative Product AI in September 2022. This product, featuring 100 models and algorithms, functions as an artificial intelligence engine that predicts performance and discovers unique optimization methods for products. It provides clients with the ability to develop new, exciting products for their consumers.
Who Are the Key Players in the Sales Intelligence Market?
Major companies operating in the sales intelligence market include:
• Oracle Corporation
• LinkedIn Corporation
• Dun & Bradstreet Corporation
• Zoho Corporation
• ZoomInfo Technologies LLC
• InfoGroup Inc.
• Outreach Inc.
• Data Axle LLC
• Demandbase Inc.
• HG Insights Inc.
• LeadGenius Inc.
• Showpad Inc.
• SalesIntel LLC
• LeanData Inc.
• InsideView Corporation
• DueDil Limited
• Conversica Corporation
• FuLLContact LLC
• List Partners Inc.
• Velocify LLC
• Clearbit Inc.
• UpLead Corporation
• EverString Corporation
• Relationship Capital Partners Inc.
• Gryphon Networks Corporation
• RelPro LLC
• InsightSquared Inc.
• RingLead Inc.
What are the Regional Insights into the Sales Intelligence Market?
North America was the largest region in the sales intelligence market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the sales intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
