What Has Been The Evolution of the Sauna And Spa Market in Recent Years?
The sauna and spa market has seen considerable growth due to a variety of factors.
• In recent times, the sauna and spa market has witnessed a significant growth. Its size is projected to expand from $3.97 billion in 2024 to $4.22 billion in 2025. This expansion represents a compound annual growth rate (CAGR) of 6.2%.
Factors such as cultural heritage, urban stress, increasing disposable income, wellness tourism, and health benefits have contributed to the growth seen during the historical period.
What Is the Forecasted Market Size and Growth Rate for The Sauna And Spa Market Size In The Coming Years?
The sauna and spa market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the market for saunas and spas is forecasted to experience substantial growth, reaching a value of $5.29 billion in 2029 with a compound annual growth rate (CAGR) of 5.8%.
The anticipated expansion during this period can be linked to factors like health awareness, sustainability and eco-conscious activities, corporate wellness schemes and a wellness-focused lifestyle. Predicted trends within the same timeframe encompass technological progress, the incorporation of sauna and spa amenities in areas like hotels and resorts, the use of sauna therapies for healthcare preservation, and bespoke spa services.
What Factors Are Driving Growth In The Sauna And Spa Market?
The sauna and spa market's expansion is anticipated to be fueled by the burgeoning interest in wellness tourism. Wellness tourism, which encompasses travel experiences tailored to nurture overall well-being, including spa sessions, yoga retreats, and health-focused dining options, is becoming increasingly popular. This rising trend is motivated by the growing yearning for complete health experiences, stress alleviation, and personal revitalization. As tourists look for relaxation and rejuvenation, the demand for sauna and spa services swells, stimulating growth and innovation in the sector. In line with this, the Global Wellness Institute, a nonprofit organization based in the United States, reported in January 2024 that the global wellness industry, valued at $5.6 trillion in 2022, is projected to see an annual growth of 8.6% to exceed $8.5 trillion by 2027. Meanwhile, the wellness tourism industry in North America hit a value of $266.8 billion in 2022. As such, the sauna and spa market's expansion is primarily driven by the proliferation of wellness tourism.
What Are The Main Segments Of The Global Sauna And Spa Market?
The sauna and spa market covered in this report is segmented –
1) By Type: Entertainment, Medical
2) By Application: Hotel And Hospitality, Gym Or Fitness And Spas, Household, Other Applications
3) By End User: Male, Female
Subsegments:
1) By Entertainment: Luxury Spas, Wellness Centers, Day Spas, Resort Spas, Hotel Spas, Thermal Spas
2) By Medical: Physiotherapy Spas, Rehabilitation Spas, Detoxification Spas, Medical Treatment Spas, Pain Management Spas, Stress Relief And Relaxation Spas
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How Are New Trends Impacting The Size Of The Sauna And Spa Market?
Leading corporations in the sauna and spa sector are centering their strategies on bringing innovative solutions like contrast heat therapy sauna items to the market, to establish their competitive advantage. Contrast heat therapy saunas use hot and cold treatments alternately to boost blood flow, decrease inflammation, and foster healing, offering comprehensive wellness advantages for both the mind and body. In May 2023, for instance, a cold plunge firm from the US named Plunge, launched the Plunge Sauna. This revolutionary product, specially designed for enhancing wellness via heat therapy, is perfect for contemporary homes, gyms, or spas since it pairs well with Plunge's popular cold plunge, providing contrast therapy. This therapy, known for improving blood flow, reducing inflammation, and speeding up the healing process alternates hot and cold treatments.
Who Are the Key Players In The Sauna And Spa Market?
Major companies operating in the sauna and spa market are:
• Jaquar Group
• Kohler Co.
• Pentair plc
• Roca Sanitario S.A.
• Fluidra S.A.
• Harvia Oyj
• Scandia Manufacturing Ltd.
• Sunlighten Inc.
• Health Mate Sauna Corporation
• TyloHelo Group AB
• EOS Saunatechnik GmbH
• Narvi Oy
• Sauna360 Group Oy
• Almost Heaven Saunas LLC
• Effegibi Srl
• BTL Industries LtdInca UK Ltd.
• Superior Sauna & Steam
• QCA Spas Inc.
• Sanspa Industrial Guangzhou Co. Ltd.
• Crystal Leisure Swimming Pools Ltd.
• Aqualine Saunas
• Physiotherm GmbH
• SAWO Inc.
What Is The Most Dominant Region In The Sauna And Spa Market?
North America was the largest region in the sauna and spa market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the sauna and spa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
