How Has The Shavers Market Size Evolved Historically?
The shavers market has seen considerable growth due to a variety of factors.
• The size of the shavers market has significantly expanded in the past few years. A surge from $28.35 billion up to $30.23 billion is expected between 2024 and 2025, maintaining a compound annual growth rate (CAGR) of 6.6%.
Factors contributing to this historic growth include rising interest in grooming and personal hygiene, an increase in men's grooming products, a high demand for razor blades and electric shavers, evolving fashion and grooming trends, as well as an aging population.
What Will Be The Shavers Market Size In The Future?
The shavers market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, a significant increase in the size of the shavers market is anticipated. It is predicted to expand to $39.28 billion in 2029, with the compound annual growth rate (CAGR) standing at 6.8%.
Factors contributing to this growth during the forecasted period include the use of eco-friendly and sustainable materials in shavers, the incorporation of AI in smart shavers, trends in body hair grooming, gender-inclusive grooming, personalization and customization of shavers, and international expansion of grooming items. Looking ahead, we can expect to see trends such as shavers using AI for skin analysis to adjust settings, shaver subscription and delivery services, 3D-printed and recyclable materials for shavers, shavers featuring UV sterilization and disinfection, shavers that are safe for use in the shower and water-resistant, as well as sustainable refilling options and packaging.
What Are The Key Drivers Fueling Growth In The Shavers Market?
The growth of the shaver market has been largely influenced by the escalating preference for grooming products. These products include hair styling items, beard grooming tools, and various shaving products. Consumers are splurging on grooming products in order to enhance their physical looks, boost their self-confidence and attain an advantage in their professional and personal development. For example, in November 2022, Gillette, an American company known for its shaving systems, cartridges, and Oral B toothbrushes, experienced a quarterly operating income growth of 8.2%, amounting to 6.2 billion rupees ($73.9 million). Hence, the spike in demand for grooming products is anticipated to facilitate the expansion of the shaver market.
What Are The Principal Market Segments In The Global Shavers Industry?
The shavers market covered in this report is segmented –
1) By Product: Electric Shavers, Non-electric Shavers
2) By Demographics: Men, Women
3) By Sales Channel: Hyper markets or Super markets, Specialty Stores, Multi-brand Stores, Online Retailers, Other Sales Channels
Subsegments:
1) By Electric Shavers: Foil Shavers, Rotary Shavers, Wet/Dry Shavers, Trimmers and Groomers
2) By Non-electric Shavers: Manual Razors, Cartridge Razors, Shaving Kits
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Which Emerging Market Trends Are Altering The Shavers Sector?
Leading businesses in the shavers industry are honing in on creating innovative items like waterproof models, tailored to various grooming choices. "Waterproof design" implies that the product is built and produced to withstand water infiltration or damage from moisture or submersion. For example, in July 2024, MANSCAPED, an American personal care product manufacturer, introduced The Dome Shaver Pro, specifically tailored for men who favor a freshly shaved appearance. This novel electric razor ensures precise head shaving due to its five-blade setup and cutting-edge FlexAdjust Technology that moulds to scalp contours. Coupled with a strong 9,500 RPM motor, it provides a fast, smooth shaving experience, and its SkinSafe Technology notably reduces incidences of scrapes and scratches. Designed to be waterproof, fit for both wet and dry usage, it also boasts a magnetically removable blade pad and a durable rechargeable battery. A safeguard cap, travel lock, and stylish sturdy case render it an ideal choice for mobile grooming.
Who Are the Key Players in the Shavers Market?
Major companies operating in the shavers market include:
• Koninklijke Philips N.V.
• The Procter & Gamble Company
• Panasonic Corporation
• Wahl Clipper Corporation
• Conair Corporation
• Super-Max Limited
• Société Bic S.A.
• Havells India Limited
• Spectrum Brands Holdings Inc.
• Edgewell Personal Care LLC
• Remington Products Company L.P.
• Helen of Troy Limited
• Harry's Inc.
• The Eltron Corporation
• Ningbo Kaili Electrical Appliance Co. Ltd.
• Philips Norelco
• Braun GmbH
• MANGROOMER
• Andis Company
• Maxam Company
• Vivitar Corporation
• Optimus Corporation
• Emjoi Corporation
• Epilady Inc.
• GEORGE CHARALAMBIDIS LYMBERPA S.A.
• Ladygroomer
• Perfect Life Ideas
• PriTech International Inc.
What are the Regional Insights into the Shavers Market?
Asia-Pacific. was the largest region in the shavers market in 2024. The regions covered in the shavers market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
