What Has Been the Growth of the Short Video Platform Market So Far?
The short video platform market has seen considerable growth due to a variety of factors.
• In recent times, the market size of the short video platform has markedly expanded. It's projected to witness growth from $1.97 billion in 2024 to $2.22 billion in 2025, with a compound annual growth rate (CAGR) of 12.8%.
Factors like the explosive popularity of social media, rising smartphone usage, preference for video-based content, the advent of 4G and 5G networks, increased internet accessibility and the need for engaging and interactive content have largely contributed to the significant growth experienced in the historical period.
What Are the Future Growth Projections for the Short Video Platform Market?
The short video platform market is expected to maintain its strong growth trajectory in upcoming years.
• The anticipated expansion of the short video platform market is projected to be swift in the coming years, possibly reaching $3.55 billion by 2029 at a compound annual growth rate (CAGR) of 12.5%.
This prospective growth during the forecast period can be linked to the advent of 5G networks, the emergence of AI-driven content suggestions, increasing investment in influencer marketing, e-commerce feature integration, the growing use of AR/VR technologies, and ongoing progress in monetization tactics. Important projections for this period also encompass the amalgamation of AI-produced content, flourishing collaborations with brands and influencers, the increase in educational content via short videos, the creation of intensive AR and VR experiences, the adoption of 5G technology for quicker content streaming, and the expansion of short video platforms into developing markets.
What Are The Core Factors Supporting Growth In The Short Video Platform Market?
The growth of the short video platform market is anticipated to be fuelled by rising internet penetration. This surge in internet accessibility can be attributed to the widespread use of smartphones, economical data plans, and advancements in network infrastructure, all of which have made the internet more manageable, on-hand, and economical for a broader demographic. Short video platforms utilize the internet to enable smooth content production, distributing, and streaming, providing users with the opportunity to instantly upload, modify, and share videos with audiences worldwide. For example, a survey conducted by Statistics Canada, a government agency based in Canada, between December 2022 and April 2023, revealed that internet usage among Canadians aged 15 and above rose to 95% in 2022, up from 92% in 2020. Therefore, the surge in internet penetration spurs the expansion of the short video platform market.
What Are The Major Segments Within The Global Short Video Platform Market?
The short video platform market covered in this report is segmented –
1) By Type: Live Video, Video Posts
2) By Platform: Android, iPhone Operating System (iOS), Windows
3) By Deployment: Application-Based, Website-Based
4) By End-Use: Education, Media And Entertainment, Live Commerce, Other End-Uses
Subsegments:
1) By Live Video: Live Streaming For Events, Interactive Live Video Sessions, Live Gaming Streams, Live Q&A And Webinars
2) By Video Posts: Short-Form Edited Videos, User-Generated Content Videos, Tutorials And How-To Videos, Viral Challenge And Trend Videos, Promotional And Marketing Videos
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What Trends Are Shaping The Short Video Platform Market?
Leading businesses in the short video platform industry are putting their efforts into fostering technological growth, such as the incorporation of product trays, to improve content distribution, amplify user involvement, and simplify the addition of e-commerce elements. The term integrated product trays refers to technological innovations that synergize product visualization and interactive aspects in a single platform to enhance user satisfaction and facilitate e-commerce transactions. For example, Myntra, a renowned e-commerce corporation from India, rolled out Myntra Minis in June 2023, a platform for short-form videos intended to upgrade the retail experience. These bite-sized videos, primarily under a minute, provide compelling visuals and a consolidated product tray for immediate browsing and purchasing. Depending on the nature of the product, Myntra aims to lengthen some videos to 2-3 minutes.
Who Are the Key Players In The Short Video Platform Market?
Major companies operating in the short video platform market are:
• Meta Platforms Inc.
• ByteDance Ltd.
• Tencent Holdings Ltd.
• YouTube
• Kuaishou Technology
• Snap Inc.
• Vimeo
• Firework
• InMobi
• ShareChat
• Gaana
• Chingari
• Triller Corp.
• Wink Video
• MX Media & Entertainment Pte. Ltd.
• Roposo
• Rizzle
• Byte
• Vine Ltd.
• Lomotif
What Is The Most Dominant Region In The Short Video Platform Market?
North America was the largest region in the short video platform market in 2024. The regions covered in the short video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
