How Has The Sign Market Size Evolved Historically?
The sign market has seen considerable growth due to a variety of factors.
• In the past few years, the sign market has seen significant growth. Its size is forecasted to increase from the current $112.41 billion in 2024 to $118.92 billion in 2025, marking a compound annual growth rate (CAGR) of 5.8%.
Factors contributing to this upward trajectory during the historic period include rapid urbanization, the growth of the retail sector, the expansion of tourism and hospitality, the thriving event and exhibition industry, as well as advancements in transportation infrastructure.
How Will the Sign Market Size Evolve over the Forecast Period?
The sign market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for signs is anticipated to exhibit sustained expansion over the ensuing years, potentially reaching a worth of $143.89 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 4.9%.
The projected growth within these years is credited to the initiatives towards building smart cities, a focus on environmental sustainability, a rise in customization and personalization, online e-commerce presence, heightened attention to health and safety signs, and global events and exhibitions. During the forecast period, the market will be largely driven by an increase in digital signage, domination of LED technology, the use of augmented reality (AR) in signage, wayfinding and navigation signs, as well as interactive touchscreen signs.
What Are The Core Factors Supporting Growth In Sign Market?
The sign market's progression is expected to be stimulated by robust economic growth. This growth represents a steady elevation in a nation's production of goods and services, usually determined by an uptick in its gross domestic product (GDP) over an extended period. Significantly, the condition of the economy greatly shapes the sign market. Businesses are more probable to put resources into signage for branding, promotion, and extension during times of financial upswing. For example, the France-based international intergovernmental economic body, the Organization for Economic Co-operation and Development, forecasted in June 2023, that the UK's GDP growth in 2023 would attain a modest 0.3% and increase somewhat to 1.0% in 2024. Consequently, the fortification of economic advancement propels the expansion of the sign market.
What Key Areas Define The Segmentation Of The Global Sign Market?
The sign market covered in this report is segmented –
1) By Type: Traditional Billboards And Signs, Digital Billboards And Signs, Other Sign
2) By Application: Indoor, Outdoor
3) By End-user Vertical: BFSI, Retail, Transportation and Logistics, Healthcare, Other End-user Verticals
Subsegments:
1) By Traditional Billboards And Signs: Static Billboards, Painted Signs, Neon Signs
2) By Digital Billboards And Signs: LED Billboards, LCD Display Signs, Interactive Digital Displays
3) By Other Sign: Custom Signage, Vehicle Wraps, Window Graphics
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How Are Emerging Trends Reshaping The Dynamics Of The Sign Market?
The demand for digital signage is escalating because of its superior ability to manage information. Digital signage, an implicitly controlled digital display, is primarily used for sales, marketing, and advertising endeavors. This technology permits the easy distribution of ads while also cutting costs and time associated with logistics and print materials. Types of digital signage experiencing growth include Multi-Screen Experience, Streaming Advertisements over IP, and Bluetooth integration for two-way communication.
Who Are the Key Players in the Sign Market?
Major companies operating in the sign market include:
• Samsung Electronics Co. Ltd.
• Panasonic Corporation
• LG Display Co. Ltd.
• NEC Display Solutions Ltd.
• Sharp Corporation
• Sabre Digital Creative Inc.
• Planar Systems Inc.
• Brady Corporation
• Daktronics Inc.
• Prairie State Products Inc.
• Identity Holdings Inc.
• Visual Graphic Systems Inc.
• Marahrens Group of Companies
• Mirazed Inc.
• SmartSign Systems
• Sign Solutions USA Inc.
• Indianapolis Badge & Nameplate Co.
• First Sign Corporation
• Madam Metalworks Inc.
• Sign Artist Inc.
• Shingokizai Co. Ltd.
• United Signs LLC
• Houston Custom Metal Works Inc.
• Speed Fabrication Inc.
• James Printing & Signs Inc.
What Is The Most Dominant Region In The Sign Market?
Asia-Pacific was the largest region in the sign market in 2024. Western Europe was the second largest region in the sign market. The regions covered in the sign market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
