The ski market has seen considerable growth due to a variety of factors.
•Over the past few years, the ski market has seen consistent growth. It is projected to expand from $1.58 billion in 2024 to $1.64 billion in 2025, which represents a compound annual growth rate (CAGR) of 3.8%.
This growth during the historical period can be linked to a rise in the popularity of winter sports, elevated levels of tourism, expansion of ski resorts, an increase in disposable incomes, and an emphasis on sustainable practices and green products.
The ski market is expected to maintain its strong growth trajectory in upcoming years.
• The ski industry is projected to experience consistent expansion in the coming years, with a predicted value of $1.96 billion in 2029, boasting a compound annual growth rate (CAGR) of 4.6%.
The acceleration during this prospective timeframe is predominantly due to the rising intrigue in recreational hobbies, the increasing pursuit of leisure and adventure-based activities, and a heightened interest in skiing and snowboarding. The forthcoming period will foresee key trends such as the introduction of environmentally friendly merchandise, significant technological advancements, strategic partnerships, sustainable product releases, lighter weight bindings, and integrated hike mechanisms.
The ongoing rise in recreational pursuits is projected to foster the expansion of the ski market. Recreational activities are those that are performed outdoors for pleasure, fitness, or leisure, and involve learning the necessary movements. Skiing ranks as a favored leisure activity that offers entertainment and fitness to individuals while engaging them in an outstanding outdoor sport. For example, in December 2023, the Outdoor Foundation, a non-profit organization based in the U.S., published the 2023 outdoor participation trends report, which noted that the number of individuals participating in outdoor activities in 2022 surged by 2.3% to achieve a record peak of 168.1 million. This figure accounts for 55% of the U.S. population aged 6 and above. Consequently, the surge in outdoor activities is fueling the growth of the ski market.
The ski market covered in this report is segmented –
1) By Product Type: Skis And Poles, Ski Boots, Ski Protective Gear And Accessories
2) By Distribution Channels: Online, Offline
3) By End-User: Men, Women, Kids
Subsegments:
1) By Skis And Poles: Alpine Skis, Cross-Country Skis, Freestyle Skis, Ski Poles
2) By Ski Boots: Alpine Ski Boots, Cross-Country Ski Boots, Freestyle Ski Boots, Adjustable Ski Boots
3) By Ski Protective Gear And Accessories: Helmets, Goggles, Knee And Elbow Pads, Ski Bags And Storage Solutions
One prominent trend witnessing growth in the ski market is product innovation. Many of the leading brands involved in the ski industry are designing cutting-edge products attempting to strengthen their market presence. An example can be found with Fischer Sports, an Austrian sports equipment manufacturer, who in January 2022, launched their newly crafted Ranger series skis, suitable for all mountain sports. The Ranger series was created with careful consideration to the materials consumed in its construction, aiming to limit the environmental impact. Every model incorporates recycled steel edges that range between 20–25%, whereas the top layers are comprised of 50% vegetable oil-based elements and 10% recycled materials. Conversely, the bases are a minimum of 50% recyclable and contribute a zero-waste wood core, in combination with Titanal containing at least 80% recycled elements.
Major companies operating in the ski market include:
• Decathlon SA
• Amer Sports
• Tecnica Group S.p.A
• K2 Sports LLC
• Fischer Beteiligungsverwaltungs GmbH
• Groupe Rossignol
• Head Skis
• Helly Hansen
• Alpina DOO
• Black Diamond Equipment Ltd
• Surefoot
• Armada
• Blizzard Sport GmbH
• Scott Sports
• Icelantic LLC
• DPS Skis
• Rottefella AS
• Marker Dalbello Voelklski GmbH
• Faction Skis
• Kastle GmbH
• Volkl
• Majesty Skis
• 4FRNT Skis LLC
• Coalition Snow
• United States Ski Pole Company
• Whitedot Skis
• Liberty Skis
• Moment Skis
• ON3P Skis
• Stockli Swiss Sports AG.
North America was the largest region in the ski market in 2024. The regions covered in the ski market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa