Student enrollment management software refers to digital solutions designed to streamline and automate processes related to student enrollment, including registration, admissions, course selection, and administrative tasks within educational institutions. It is utilized to enhance administrative efficiency, improve student experiences, optimize enrollment processes, and analyze data for informed decision-making in educational institutions.
Student Enrollment Management Software Global Market Report 2024 provides data on the global student enrollment management software market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The student enrollment management software market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
The student enrollment management software market has experienced strong growth, increasing from $2.39 billion in 2023 to $2.71 billion in 2024 at a CAGR of 13.7%. This growth has been driven by rising demand for digitalization in education, growth of online learning platforms, increasing enrollment rates, need for efficient administrative processes, and regulatory changes. The market is anticipated to grow to $4.56 billion in 2028 at a CAGR of 13.8%, propelled by adoption of cloud-based solutions, emphasis on personalized learning, rising competition among institutions, demand for mobile-friendly platforms, and focus on cybersecurity. Trends include predictive analytics, gamification, chatbot usage for support, blockchain for secure credentialing, and partnerships with educational institutions.
The growing emphasis on student experience and satisfaction is expected to drive the growth of the student enrollment management software market. Student experience encompasses students' perceptions of their academic and social lives at educational institutions, which impacts their satisfaction. The increasing competition among educational institutions and the need for effective student retention strategies are pushing schools to invest in student enrollment management software. For instance, the National Center for Education Statistics reported that the combined endowment funds of U.S. colleges and universities reached $927 billion by the end of fiscal year 2021, a 34% increase from 2020. Therefore, the focus on student experience is contributing to the growth of the enrollment management software market.
Get Your Free Sample of the Global Student Enrollment Management Software Market Report The student enrollment management software market covered in this report is segmented –
1) By Type: Cloud-Based, On-Premises
2) By Deployment: Hosted, Installed
3) By Pricing Model: Subscription, One-Time
4) By Application: Schools, Universities, Training Institutions, Other Applications
Companies in the student enrollment management software market are focusing on developing advanced solutions that integrate artificial intelligence (AI) and automation to gain a competitive advantage. AI and automation in enrollment systems improve student experiences, streamline processes for institutions, and enable data-driven decision-making, resulting in better outcomes for both students and institutions. For example, in September 2023, Watermark LLC, a US-based education software company, integrated generative AI into its higher education tools. This platform features AI-driven tools for outcome generation, CV parsing, enhanced personalization, and operational efficiency. It also improves recruitment, enrollment strategies, and ensures ethical AI development, ultimately boosting student engagement, success, and institutional effectiveness.
North America was the largest region in the student enrollment management software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the student enrollment management software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.