The subscriber data management market has seen considerable growth due to a variety of factors.
• The market size for subscriber data management has seen a significant expansion in the past few years. From $7.87 billion in 2024, it is projected to increase to $9.31 billion in 2025, with a compound annual growth rate (CAGR) of 18.2%.
The development during the historical period is owed to the surge in internet usage, the rise in sophisticated telecom services, the demand for customized services, the increase in mobile subscription, as well as heightened competition among telecommunication providers.
The subscriber data management market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the subscription data management market is predicted to expand rapidly, with its valuation estimated to reach $17.86 billion in 2029, reflecting a compound annual growth rate (CAGR) of 17.7%.
The projected expansion during this period can be credited to several factors, including the dominance of cloud deployment, the growth of telecom network functions virtualization (NFV) software, increased Information and Communication Technology (ICT) spending on emerging technologies, and the escalating demand for smart TVs. Key trends for the forecast period mainly comprise the supremacy of cloud deployment, a move towards the application of industry 4.0, a focus on security and cost reduction, growing demand for Subscription Data Management as a Service (SDM-as-a-Service), and the acceptance of federated identity management models.
The rise in the use of internet services is predicted to fuel the growth of the subscriber data management market in the future. These services entail the offerings supplied by telecommunications companies to individuals online. The shift towards remote working and virtual learning, along with the digital transformation, has substantially escalated the requirement for these services. Subscriber data management (SDM) effectively handles user data within telecom networks, ensuring the safe handling of user details, tailored service provision, and adherence to regulatory norms. For example, Meltwater, a UK-based media monitoring firm, reported in February 2023 that the total number of internet users in the UK hit 66.11 million. This represented an uptick of 224 thousand users (+0.3%) relative to the years 2022–2023. Hence, the escalating utilization of internet services is propelling the expansion of the subscriber data management market.
The subscriber data management market covered in this report is segmented –
1) By Solution: Subscriber Data Repository, Subscriber Policy Management, Subscriber Identity Management, Subscriber Location And Device Information Management
2) By Network Type: Mobile Networks, Fixed Networks
3) By Application Type: Voice Over Internet Protocol (VoIP), Video Over Internet Protocol (VoIP), Other Applications
Subsegments:
1) By Subscriber Data Repository: Centralized Data Storage Solutions, Data Warehousing for Subscriber Information, Cloud-Based Subscriber Data Repositories
2) By Subscriber Policy Management: Policy Creation and Enforcement Solutions, Real-time Policy Decision and Control, Subscriber Access and Usage Control
3) By Subscriber Identity Management: Authentication and Authorization Solutions, Identity and Access Management (IAM) Systems, Single Sign-On (SSO) and Multi-Factor Authentication (MFA)
4) By Subscriber Location and Device Information Management: Location-Based Services Management, Device Identification and Tracking Solutions, Geospatial Data Management
Significant businesses participating in the subscriber data management market are prioritizing the development of innovative technologies like MongoDB Atlas, to boost their proficiency in implementing applications near real-time data sources. MongoDB Atlas refers to an internet-provided service or infrastructure that makes manual tasks simpler and operates on a variety of edge infrastructures. For example, in September 2023, US software company MongoDB Inc. rolled out advanced data management capabilities termed MongoDB Atlas for the Edge. This innovative solution broadens MongoDB's cloud database service offering. Deploying MongoDB Atlas for the Edge enables organizations to manage applications and data closer to their sources. This service is highly beneficial in situations wherein rapid data processing and evaluation are paramount, such as in IoT deployments, remote areas with restricted connectivity or edge computing environments that necessitate local storage and processing of data.
Major companies operating in the subscriber data management market are:
• Huawei Technologies Co. Ltd.
• Accenture plc
• International Business Machines Corporation
• Cisco Systems Inc.
• Oracle Corporation
• Telefonica SA
• Hewlett Packard Enterprise Company
• LM Ericsson
• Nokia Corporation
• NEC Corporation
• ZTE Corporation
• Telenor Group
• Tech Mahindra Ltd.
• Juniper Networks
• Amdocs Inc.
• Netcracker Technology Corp.
• Comverse Technology Inc.
• CSG International
• Syniverse Technologies LLC
• Acxiom
• Comarch SA
• Sumo Logic
• Optiva Inc.
• Alepo Technologies Inc.
• Comptel Corporation
North America was the largest region in the subscriber data management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the subscriber data management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.