How Has the Sustainable Tourism Market Evolved Historically and What is its Current Size?
The sustainable tourism market has seen considerable growth due to a variety of factors.
• The sustainable tourism market has expanded rapidly in recent years. It is projected to grow from $3278.2 billion in 2024 to $3764.92 billion in 2025, with a CAGR of 14.8%.
This growth is fueled by increased environmental awareness, growing concerns about climate change, the demand for eco-friendly accommodations, the global expansion of the tourism industry, and greater media focus on environmental issues.
What is the Forecasted Market Size and CAGR for the Sustainable Tourism Market?
The sustainable tourism market is expected to maintain its strong growth trajectory in upcoming years.
• The sustainable tourism market is expected to grow rapidly, reaching $6,492.89 billion by 2029 at a CAGR of 14.6%.
This growth is driven by the rising consumer demand for sustainable travel experiences, corporate sustainability efforts, and government incentives. Trends include eco-friendly travel options, local experiences, renewable energy adoption, and a focus on reducing carbon footprints.
What Key Factors and Trends Are Driving The Growth Sustainable Tourism Market?
The growth of the sustainable tourism market is projected to be driven by the increasing number of eco-conscious travelers. These individuals are those who prefer to minimize their environmental impact and favor sustainable practices while traveling. The surge of such travelers mainly stems from heightened awareness about environmental problems like climate change, biodiversity loss, and pollution. An important factor enhancing this trend is the existence of environmentally friendly travel alternatives such as sustainable lodgings, eco-tours, and responsible travel practices that are being advocated for by multiple organizations and governments worldwide. Eco-conscious travelers are utilizing sustainable tourism to diminish their environmental footprint, uplift local societies, and preserve resources through opting for eco-friendly accommodations and low-emission transport. For instance, a study in April 2022 by Booking.com B.V., an online travel agency based in the Netherlands, conducted across 32 countries and territories with over 30,000 travelers, indicated that 71% of travelers from the UK prefer sustainable travel. The study further revealed that 42% of these travelers were influenced by recent climate change news to lean towards more eco-friendly choices. Moreover, 33% have stayed in sustainable lodgings in the past year, a figure expected to surge by 62% in the upcoming year. Hence, the increasing trend of eco-conscious travelers is fueling the expansion of the sustainable tourism market.
What Are The Market Segments In The Sustainable Tourism Market?
The sustainable tourism market covered in this report is segmented –
1) By Type: Coastal Tourism, Mountain Tourism, Island Tourism
2) By Tourism Type: Domestic, International
3) By Booking Channel: Phone Booking, Online Booking, In Person Booking
4) By Application: Solo, Group, Family, Couples
Subsegments:
1) By Coastal Tourism: Beach Tourism, Eco-Friendly Coastal Tours, Marine Tourism, Sustainable Water Sports, Coastal Ecotourism
2) By Mountain Tourism: Eco-Friendly Hiking And Trekking, Mountain Climbing, Sustainable Ski Tourism, Mountain Ecotourism, Nature Conservation Expeditions
3) By Island Tourism: Ecological Island Tours, Sustainable Island Resorts, Marine Conservation Tours, Wildlife And Bird Watching On Islands, Eco-Friendly Boat Tours
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What Trends Are Reshaping The Future Of The Sustainable Tourism Market?
Big names in the sustainable tourism industry are pivoting towards greener lodgings and sustainable structures, as part of a strategy to improve their brand image, draw environmentally-aware tourists and leverage the increasing preference for eco-friendly travel alternatives. Eco-conscious accommodations are living spaces built to significantly reduce environmental degradation through the integration of energy-saving systems, water conservation technologies, waste minimization approaches, eco-friendly sourcing, obtaining green certifications, and fostering local community interactions. For example, Eco Hotels, a hospitality firm from India committed to delivering eco-friendly accommodations, unveiled Eco Satva in May 2024, geared towards environmentally sensitive accommodations and sustainable infrastructures. This hotel, with a net-zero carbon footprint, caters to vegetarians exclusively and incorporates both renewable energy sources and waste minimization strategies. The launch of Eco Satva marks a significant step in the firm's ambition to broaden its eco-friendly hospitality offerings, showcasing its fundamental values of environmental consideration and satisfying the burgeoning demand for eco-friendly lodging alternatives.
Who Are the Key Players In The Sustainable Tourism Market?
Major companies operating in the sustainable tourism market are:
• Marriott International Inc.
• Booking.com B.V.
• Airbnb Inc.
• REI Adventures LLC
• The Travel Corporation Ltd.
• TripAdvisor Inc.
• Contiki Holidays Ltd.
• Intrepid Travel Pty Ltd
• G Adventures Inc.
• AndBeyond Holdings Proprietary Ltd.
• Gondwana Ecotours LLC
• Tourism Holdings Limited
• Backroads Inc.
• Natural Habitat Adventures Inc.
• Wildland Trekking Inc.
• Wilderness Safaris Pty Ltd
• Topdeck Travel Ltd.
• Butterfield & Robinson Inc.
• Tucan Travel Ltd.
• Exodus Travels Ltd.
• Sustainable Travel International Inc.
• Responsible Travel Ltd.
• Kuoda Travel
• Experience Travel Group Ltd.
• Aracari Travel Ltd.
• Wild Frontiers Adventure Travel Ltd.
• Beyonder Experiences LLP
• Ecoventura S.A.
• Trafalgar Tours Ltd.
• Adventure Life Inc.
What Are The Regional Insights Into The Sustainable Tourism Market?
North America was the largest region in the sustainable tourism market in 2023. The regions covered in the sustainable tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
