What is the Historic and Current Scenario of the Swimwear Market?
The swimwear market has seen considerable growth due to a variety of factors.
• The size of the swimwear market has seen significant growth in the past few years. It is anticipated to increase from a value of $24.24 billion in 2024 to $26.03 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 7.4%.
Factors such as the surge in beach tourism, the body positivity movement, cultural impacts, seasonal requirements, and marketing initiatives have contributed to its growth during the historic period.
What is the Forecasted Growth of the Swimwear Market Size?
The swimwear market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipations show a robust expansion in the swimwear market over the coming years, with its value projected to reach $34.92 billion in 2029, boasting a compound annual growth rate (CAGR) of 7.6%.
The anticipated increase during the forecast years can be credited to factors such as a focus on sustainability, the incorporation of resort wear, promotion of body positivity and inclusive sizing, customization and individual preference tendencies, as well as the impact of athleisure. The future trend forecast reveals a shift towards innovative designs, digital advancement in retail, the use of bright prints and colors, partnerships with celebrities, options for modest swimwear, and the adoption of virtual fitting technologies.
Which Drivers Are Accelerating Growth In The Swimwear Market?
The rise in consumer interest in water-based activities is projected to boost the swimwear market's growth. The escalating attraction towards sporting activities, particularly those related to health and the increased count of international aquatic sporting events, encourages individuals to engage in water sports and leisure activities. For example, in October 2023, the Livestrong Foundation, a US-based charitable organization, revealed that annually, more than 91 million Americans, equivalent to 31% of the populace, swim in bodies of water such as lakes, rivers, and oceans. Roughly 36% of children aged 7 to 17 swim a minimum of six times a year, and about 15% of adults swim an average of six times or more annually. Overall, the increased indulgence in open-air swimming, due to its health and recreational advantages, is equally contributing to the growth of the swimwear market.
What Is The Segmentation Of The Global Swimwear Market?
The swimwear market covered in this report is segmented –
1) By Type: Women's Swimwear, Men's Swimwear, Goggles And Swim Caps
2) By Fabric Type: Nylon, Polyester, Spandex, Other Fabric Types
3) By End-User: Men, Women, Kids
4) By Distribution Channel: Online Stores, Offline Stores
Subsegments:
1) By Women's Swimwear: One-Piece Swimsuits, Bikinis, Tankinis, Swim Dresses, Rash Guards
2) By Men's Swimwear: Swim Trunks, Board Shorts, Jammers, Briefs, Swim Shirts
3) By Goggles And Swim Caps: Competitive Swim Goggles, Recreational Swim Goggles, Silicone Swim Caps, Latex Swim Caps, Specialty Swim Caps
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What Emerging Trends Are Shaping The Swimwear Market Landscape?
Leading businesses in the swimwear market, such as Vitamin A, are focusing their efforts on producing environmentally friendly materials, like recycled fabrics, to both meet their customers' desires and increase product comfort. These recycled fabrics are typically made from reusable fishing nets and plastics, offering durable and comfortable options that are more environmentally friendly compared to traditional materials. For example, in January 2024, Vitamin A, a US-manufacturer well-known for their stylish and sustainable swimwear, introduced the ReLux range. This swimwear line is produced exclusively from recycled materials, combining 80% of repurposed ghost fishing nets with 20% recycled spandex. This initiative was aimed at tackling the environmental issues caused by ghost nets - lost or discarded fishing nets that endanger marine life. The ReLux swimwear, including both bikinis and one-piece suits, is priced between $200 and $240. Not only is this material designed to be flexible and soft, much like traditional swimwear fabrics, but it also actively contributes to preserving the ocean environment.
Who Are the Key Players in the Swimwear Market?
Major companies operating in the swimwear market include:
• PVH Corp
• Pentland Group
• Wacoal
• Perry Ellis International
• Quiksilver Inc.
• Speedo International Limited
• Arena S.p.A
• Arena Italia S.p.A
• La Perla Group
• PARA S.p.A.
• Hosa Industrial Co Ltd.
• TYR Sport Inc.
• Seafolly
• Jantzen Inc.
• Gottex Swimwear
• Moeva Swimwear
• Diana Sport
• Eveden Group
• Dolfin Swimwear
• Calzedonia Group
• Zoke
• Seaspray Swimwear
• NOZONE
• LIVIN' SWIMWEAR
• ND Swimwear
• Derong Group
• David Mare
What are the Regional Insights into the Swimwear Market?
Asia-Pacific was the largest region in the swimwear market in 2024. The regions covered in the swimwear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
