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Global Synthetic Data Growth Drivers 2025, Forecast To 2034

12 Mar, 2025

How Has The Computer Vision in Synthetic Data Market Size Evolved In Recent Years?

The synthetic data market has seen considerable growth due to a variety of factors.
• Over the past few years, the size of the synthetic data market has expanded dramatically. It's predicted to swell from $0.51 billion in 2024 to $0.69 billion in 2025, marking an impressive compound annual growth rate (CAGR) of 35.2%.
The escalation during the historic period owes to factors such as an increase in data generated from IoT devices, an upswing in automation and synthetic data usage for autonomous vehicles, amplified virtual simulations for product testing, and the mounting demand for data diversity in model training.

What Does Future Hold for The Synthetic Data Market Size?

The synthetic data market is expected to maintain its strong growth trajectory in upcoming years.
• In the upcoming years, the synthetic data market is predicted to experience a surge in its growth, reaching an impressive $2.28 billion by 2029, with an anticipated compound annual growth rate (CAGR) of 35.0%.
The projected increase in this period can be tied to factors such as the growing need for data privacy solutions, the escalation in unstructured data volume, heightened consciousness about data security, a rise in AI research investments, and amplified demand for scalable data solutions. Key trends during this forecast period are said to encompass technological advancements, machine learning models, digital twin technology, data privacy, and cybersecurity enhancements.

What Are The Key Drivers Fueling Growth In The Synthetic Data Market?

A surge in digitalization is anticipated to fuel the synthetic data market's expansion in the future. Digitalization involves transitioning operations and information into a digital mode to enhance efficiency, accessibility, and innovation. The digitalization rise is attributed to the demand for superior efficiency and productivity, the aspiration for enhanced client experiences, and the initiative to remain competitive in a fast-changing market. Synthetic data constitutes a multipurpose instrument that facilitates various facets of the digitalization process, ranging from training and testing to ensuring adherence to regulatory standards as well as fostering innovation. This makes it simpler and more secure for businesses to undertake digital transformation. For instance, as per a study released by the Department for Science, Innovation, and Technology, a ministerial body based in the UK, in February 2024, the UK's digital industry added £158.3 billion ($199.46 billion) to the UK's economy in 2022. This accounted for 7.2% of the UK's total gross value added (GVA), a rise from 7.1% in 2021 (based on contemporary prices). Consequently, the burgeoning digitalization phenomena is propelling the growth of the synthetic data market.

What Is The Segmentation Of The Global Synthetic Data Market?

The synthetic data market covered in this report is segmented –
1) By Offering: Fully Synthetic Data, Partially Synthetic Data, Hybrid Synthetic Data
2) By Data Type: Tabular Data, Text Data, Image And Video Data
3) By Modeling Type: Direct Modeling, Agent-Based Modeling
4) By Application: Data Protection, Data Sharing, Predictive Analysis, Natural Language Processing, Computer Vision Algorithms, Other Applications
5) By End Use Industry: Banking, Financial Services, And Insurance, Healthcare And Life Sciences, Transportation And Logistics, Information Technology And Telecommunication, Retail And E-Commerce, Manufacturing, Consumer Electronics, Other End User Industries Subsegments:
1) By Fully Synthetic Data: Tabular Synthetic Data, Image Synthetic Data, Text Or Document Synthetic Data, Speech Or Audio Synthetic Data, Video Synthetic Data, Synthetic Time Series Data
2) By Partially Synthetic Data: Mixed Tabular Data, Augmented Image Data, Textual Data with Real Labels, Synthetic Audio with Real Sound Samples, Partially Simulated Time Series
3) By Hybrid Synthetic Data: Synthetic-to-Real Transfer Learning Data, Realistic Virtual Environment Data, Synthetic Anonymized Data, Augmented Reality (AR) Training Data, Real-And-Synthetic Blended Image Data

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What Emerging Trends Are Shaping The Synthetic Data Market?

In the synthetic data market sector, top-tier companies are innovating advanced solutions such as synthetic data generation platforms. These platforms are software tools that generate mock versions of real-world data in order to test, validate, and train AI models and other digital programs. In the case of K2view, an Israeli software development company, they introduced the K2view Synthetic Data Management solution in October 2023 to keep up with the escalating need for synthetic data that is both convincing and regulation-compliant. This specific synthetic data management solution stands out because it merges generative AI and rule-based synthetic data generation with a unique business-entity data model, which ensures precision and compliance. The K2view Synthetic Data Management solution employs a combination of four data generation methods—generative AI, a rules engine, entity cloning, and data masking—to effectively tackle a variety of uses, such as machine learning model training, software testing, and data partnership. The distinctive merging of business-entity data modeling in the synthesis process guarantees unmatched accuracy and maintains referential integrity across both structured and semi-structured synthetic data.

Who Are the Key Players in the Synthetic Data Market?

Major companies operating in the synthetic data market are include:
•Amazon.com Inc.
• Google LLC
• Microsoft Corporation
• Truata Limited
• International Business Machines Corporation
• Meta Platforms Inc.
• NVIDIA Corporation
• Genpact Limited
• OpenAI
• Informatica LLC
• Syntho
• Delphix Corp.
• Anthropic
• Tonic.ai
• DataGen Technologies Ltd.
• Synthesis AI
• Gretel Labs
• CVEDIA Inc.
• Neuromation
• Mostly AI Inc.
• AI.Reverie
• ANYVERSE
• Hazy
• Aircloak
• Replica Analytics Ltd.
• Diveplane Corporation
• Predibase Inc.

What are the Regional Insights into the Synthetic Data Market?

North America was the largest region in the synthetic data market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the synthetic data market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.