What Is The Current and Historic Market Size Analysis Of The Television Analytics Market?
The television analytics market has seen considerable growth due to a variety of factors.
• The television analytics market has experienced rapid growth in recent years. It will grow from $3.58 billion in 2024 to $4.14 billion in 2025, at a CAGR of 15.5%.
Factors contributing to this growth include the increasing importance of data-driven decision-making, a focus on customer lifetime management, the prominence of cable TV, improved agility and ROI, and the growing significance of content development.
What Is The Forecast For The Television Analytics Market Size?
The television analytics market is expected to maintain its strong growth trajectory in upcoming years.
• The television analytics market is projected to see rapid growth, reaching $7.28 billion by 2029 at a CAGR of 15.2%.
Growth is attributed to a growing focus on real-time analytics, increased demand for cloud-based solutions, the rise of social media and streaming services, and social advertising. Trends include strategic partnerships, technological advancements in TV data analytics, real-time decision support, cross-platform medium demands, and a focus on churn prevention and behavior analysis.
What Are The Essential Drivers Behind The Growth Of The Television Analytics Market?
The television analytics market is predicted to expand due to the increasing popularity of cloud-based analytics. This refers to the use of remotely-hosted computing resources and tools to analyze data accessed over the internet. As scalable, cost-effective, and capable of providing real-time insights from extensive data, cloud-based analytics are becoming more prevalent. To fully utilize its scalable architecture for processing huge volumes of viewership and engagement data in real-time, television analytics is essential in improving decision-making and fine-tuning content and advertising strategies. For example, Eurostat, an intergovernmental organization based in Luxembourg, reported in December 2023 that 45.2% of EU enterprises utilized cloud computing services, primarily for hosting their email systems, storing electronic files, and completing other tasks. There was a 4.2% increase in EU enterprises' purchases of cloud computing services in 2023 compared to 2021. Consequently, the surging demand for cloud-based analytics is fueling the growth of the television analytics market.
How Is The Global Television Analytics Market Divided Into Key Segments?
The television analytics market covered in this report is segmented –
1) By Component: Software, Services
2) By Transmission Type: Cable Television (TV), Satellite Television (TV) And Direct-To-Home (DTH), Internet Protocol Television (IPTV), Over-The-Top (OTT)
3) By Deployment Mode: On-Premises, Cloud
4) By Application: Competitive Intelligence, Churn Prevention And Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Other Applications
Subsegments:
1) By Software: Audience Analytics Software, Content Management Software, Advertising Analytics Software, Real-Time Analytics Software, Predictive Analytics Software
2) By Services: Consulting Services, Implementation and Integration Services, Support And Maintenance Services, Managed Services
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What New Trends Are Influencing The Television Analytics Market?
Leading corporations in the television analytics market are putting their efforts into creating products with the latest technology, such as tools for audio and video intelligence. These tools consist of technologies capable of analyzing both sound and visual data to gather significant insights that can improve decision-making procedures. For instance, in July 2023, TVEyes Inc., a company based in the US offering media monitoring software, unveiled its latest offering – Ad Detection. This broadcast video and audio solution is targeted at boosting television analytics. This innovative feature is calibrated to endow users with superior monitoring and analysis capabilities relating to broadcast media advertising content. The Ad Detection solution facilitates real-time tracking of ads, thus empowering brands and advertisers to get a better comprehension of their media presence and the efficacy of their campaigns.
Who Are the Key Players In The Television Analytics Market?
Major companies operating in the television analytics market are:
• International Business Machines Corporation
• Adobe Inc.
• TransUnion LLC.
• Nielsen Company (Holdings) Pty Limited
• Sorenson Communications LLC
• Comscore Inc.
• Nexxen International Ltd.
• Innovid Corp.
• Ispot.TV Inc.
• Viaccess-Orca
• Conviva Inc.
• Fourthwall Media Inc.
• Edgeware AB
• Parrot Analytics Ltd.
• Realytics
• Sambatv
• Alphonso Inc.
• Kinetiq TV
• DC Analytics
• AnalyticOwl
• Clarivoy Inc.
• tvbeat inc.
• H-Tech
• Admo.TV
What Are The Regional Insights Into The Television Analytics Market?
North America was the largest region in the television analytics market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the television analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
