What Has Been the Progress and Growth of the Tempera Paint Market in Recent Years?
The tempera paint market has seen considerable growth due to a variety of factors.
• The tempera paint market has grown significantly in recent years. It is projected to grow from $4.83 billion in 2024 to $5.26 billion in 2025, with a CAGR of 8.9%.
This growth is attributed to the rich artistic traditions and cultural practices favoring tempera paints, increased investment in art education and training, shifts in artistic movements, and a focus on preserving cultural heritage.
What Can Be Expected from the Tempera Paint Market Size?
The tempera paint market is expected to maintain its strong growth trajectory in upcoming years.
• The tempera paint market is expected to experience strong growth, reaching $7.35 billion by 2029 at a CAGR of 8.7%.
The growth is driven by the DIY and craft movement, cultural diversity and inclusivity, health and environmental concerns regarding traditional materials, and the rise of art therapy programs. Key trends include innovations in paint formulations, combining tempera with other artistic mediums, digitalization of art creation, and integration of art education programs.
What Are the Critical Driver Fuelling The Tempera Paint Market's Growth?
The tempera paint market is projected to expand due to the escalating demand for artwork. Artwork can be categorized as any form of creative expression or visual art that covers paintings, sculptures, drawings, photographs, and digital creations. The appreciation for cultural expression is intensifying, and trends in interior decoration, coupled with the growth of online art marketplaces, are spurring the demand for art practices. Tempera paint allows artists to produce vibrant and versatile pieces with precise detailing and layering. It is the perfect medium for the creation of detailed and colourful artworks of varying styles and genres. For example, a report released by Art Basel, a Swiss art fair company, in April 2023 revealed a 3% year-on-year increase in global art sales to nearly $67.8 billion in 2022, surpassing the levels seen before the pandemic. The United States held onto its lead, contributing 45% of global sales, and the UK recorded a 5% growth in sales, achieving $11.9 billion. As such, the tempera paint market is being propelled by the increasing demand for artwork.
How Is The Tempera Paint Market segmented?
The tempera paint market covered in this report is segmented –
1) By Product Type: Traditional Tempera Paint, Modern Tempera Paint
2) By Color Variation: Basic Colors, Assorted Colors
3) By Price Range: Economy Range, Mid-Range, Professional Grade
4) By Application: Artwork, Decorate, Other Applications
5) By End User: Schools And Educational Institutions, Professional Artists, Hobbyists And DIY Enthusiasts
Subsegments:
1) By Traditional Tempera Paint: Egg-Based Tempera Paint, Casein-Based Tempera Paint
2) By Modern Tempera Paint: Acrylic-Based Tempera Paint, Synthetic Polymer-Based Tempera Paint
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What Trends Are Shaping The Tempera Paint Market?
Leading corporations in the tempera paint market are channeling their efforts towards forming retail distribution alliances, in an attempt to broaden their distribution networks and attract a larger pool of customers. By entering strategic agreements with art retailers, tempera paint makers can leverage their partners' proficiency, gaining access to well-established consumer bases via combined marketing, cooperative branding initiatives, and distinct product offerings. To illustrate, in September 2022, Arteza LLC, a firm specializing in tempera paint art and craft supplies secured a distribution deal with Jo-Ann Stores LLC, a popular retail chain company in the US. The partnership will enable Arteza to present a handpicked assortment of its top-selling art equipment in JOANN outlets across the US, including acrylic and water color paints, sketchbooks, and brush pens. The availability of these products under dedicated Arteza sections in JOANN's art supply lanes promises an effortless shopping experience for the artistic and crafting community.
Who Are the Key Players In The Tempera Paint Market?
Major companies operating in the tempera paint market are:
• Dixon Ticonderoga Company
• Faber-Castell AG
• Crayola LLC
• Pelikan Group GmbH
• Utrecht Art Supplies Inc.
• Arteza LLC
• Royal Talens
• Winsor And Newton Ltd.
• Tri-Art Manufacturing Co. Inc.
• Jack Richeson And Co. Inc.
• Royal And Langnickel Brush Manufacturing Inc.
• Chroma Pty Ltd.
• Handy Art Inc.
• VAN AKEN INTERNATIONAL
• Sargent Art Inc.
• Colart Group
• Reeves And Poole Group
• Rich Art Color Company
• Liquitex
• DOMS Industries Limited
• Stone Sapphire India Pvt Ltd.
• M. Graham And Co.
• Prang Co.
What Is The Most Dominant Region In The Tempera Paint Market?
North America was the largest region in the tempera paint market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the tempera paint market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
