The texture paint market has seen considerable growth due to a variety of factors.
• The texture paint market has grown steadily in recent years. It will grow from $12.98 billion in 2024 to $13.78 billion in 2025, reflecting a CAGR of 6.2%.
The growth is driven by the rise in urban populations, the expansion of infrastructure projects, growth in residential and commercial construction, the demand for personalized interior designs, stricter VOC emission regulations, and increasing awareness of interior design.
The texture paint market is expected to maintain its strong growth trajectory in upcoming years.
• The texture paint market is forecasted to reach $17.28 billion by 2029 at a CAGR of 5.8%.
The growth is attributed to rising consumer spending, growing environmental concerns, and demand for customized interior designs. Trends include innovations in formulation technology, the use of eco-friendly products, advancements in application techniques, digital design integration, and the addition of smart features in texture paints.
The texture paint market is poised to surge due to an increase in spending on home decor. Home decor pertains to the improvement and embellishment of the interior of a home using different design elements such as furniture, accessories, colors, and arrangements, delivering a tailored and visually appealing ambiance. The surge in home decor expenditure stems from an increased interest in interior design, affordable decor alternatives, and the quest for personalization and comfort in residential spaces. Texture paint, when used for home decor, elevates the aesthetic charm of homes, while offering durability and ease of maintenance, thereby maximizing spending on interior design and long-term maintenance. In January 2023, for instance, the Joint Center for Housing Studies of Harvard University, a U.S.-based research center, reported that the national expenditure on renovations and repairs for self-occupied homes had hit $485 billion in 2023, reflecting a 2.6% growth from 2022. Thus, an increasing trend in home decor spending is fuelling the texture paint market.
The texture paint market covered in this report is segmented –
1) By Product Type: Interior, Exterior, Other Product Type
2) By Technology: Water-Based Technology, Solvent-Based Technology
3) By Application: Residential, Non-Residential, Industrial
Subsegments:
1) By Interior: Wall Texture Paint, Ceiling Texture Paint, Decorative Texture Paint
2) By Exterior: Weather-Resistant Texture Paint, Exterior Wall Texture Paint
3) By Other Product Type: Spray Texture Paint, Roller Texture Paint
Leading businesses involved in the texture paint market are prioritizing the development of sophisticated formulation methods to deliver superior color solutions. These high-tech formulation methods incorporate unique ingredients and procedures to amplify the functionality and use of textured paints. For instance, DAP Global Inc., a business based in the U.S. that manufactures construction and home repair products, introduced a revolutionary spray texture paint line in July 2023. The line consists of a 2in1 wall and ceiling paint for creating orange peel, knockdown, and popcorn textures. The novel product has a patent-pending dispensing system that assures uniformity and continuous flow to ensure a broad, even spray pattern. The integrated Aim tech technology gives users the ability to adjust the spray nozzle angle up to 60 degrees, offering flexibility when painting vertical, overhead, and hard-to-reach spaces. Users have the option to choose between fine, medium, or heavy texture levels, and a lock feature for safe transportation and storage. The line adopts cutting-edge formulation methods, which include water-based formulas that are ready to paint in 30 minutes, and an oil-based Orange Peel formula that's ready in a rapid five minutes.
Major companies operating in the texture paint market are:
• Sherwin-Williams Company
• PPG Industries
• Sika AG
• Akzo Nobel N.V.
• Wacker Chemie AG
• Nippon Paint Holdings Co. Ltd.
• RPM International Inc.
• Axalta Coating Systems
• Mapei Corporation
• Kansai Paint Co. Ltd.
• Asian Paints Limited
• Jotun A/S
• Hempel A/S
• Behr Process Corporation
• Berger Paints India Limited
• Dunn-Edwards Corporation
• National Paints Factories Co. Ltd.
• Kelly-Moore Paints
• Diamond Vogel
• Crown Paints Ltd.
• Tnemec Company Inc.
• Al-Jazeera Factory For Paints Co.
• BEHRINGER Spezialtiefbau GmbH
• Jenson And Nicholson Paints Private Limited
• Andura Coatings DGH Manufacturing Ltd.
Asia-Pacific was the largest region in the texture paint market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the texture paint market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.