The tobacco alternative gums market has seen considerable growth due to a variety of factors.
• The tobacco alternative gums market has shown strong growth in recent years, projected to rise from $2.89 billion in 2024 to $3.12 billion in 2025, at a CAGR of 7.7%.
This growth is driven by growing awareness of health risks, government regulations, smoking cessation initiatives, advances in gum technology, and rising consumer demand for alternatives.
The tobacco alternative gums market is expected to maintain its strong growth trajectory in upcoming years.
• The tobacco alternative gums market is projected to reach $4.16 billion by 2029 with a CAGR of 7.5%.
Growth is driven by health awareness, innovation in formulations, a growing market for smoking cessation products, and shifting consumer preferences. Trends include improved delivery systems, broader flavor ranges, and the integration of digital tools and apps.
The escalating cognizance of the hazards associated with smoking is predicted to stimulate the expansion of the tobacco substitute gums market in the future. The dangers of smoking involve the damaging health impacts of inhaling tobacco smoke. The intensification of public health campaigns, rigorous scientific studies, and strict policy modifications are pivotal elements adding to the elevated consciousness of smoking hazards. These measures collaboratively work to enlighten the populace and reduce smoking prevalence. Tobacco substitute gums assist in alleviating smoking dangers by offering a nicotine-free alternative that minimizes cravings and withdrawal symptoms without the detrimental effects of tobacco smoke. For instance, in September 2024, as per the Centres for Disease Control and Prevention, a US government organization, Tobacco utilization continues to be the leading cause of avoidable illness and mortality in the United States. In 2022, around 49.2 million adults, or 19.8% which equals almost 1 in 5, reported using tobacco products. Consequently, the escalating cognizance of smoking hazards will fuel the growth of the tobacco substitute gums market.
The tobacco alternative gums market covered in this report is segmented –
1) By Type: 2 Mg, 4 Mg, Other Types
2) By Deployment: Nicotine Gums, Herbal Gums, Other Deployments
3) By Application: Pharmacies And Chemist Outlets, Supermarkets And Hypermarkets, Convenience Stores, Online Retailers
Subsegments:
1) By 2 Mg: Nicotine 2 Mg, Non-Nicotine 2 Mg
2) By 4 Mg: Nicotine 4 Mg, Non-Nicotine 4 Mg
3) By Other Types: Nicotine Pouches, CBD Gums, Herbal Or Plant-Based Gums
Top industry players in the tobacco alternative gums sector are incorporating strategic collaborations to boost their product enhancements and market penetration. Strategic collaboration generally means a mutual relationship between multiple organizations where they merge their resources, skills, and endeavors to fulfill shared aspirations or targets. For example, in May 2024, Fertin Pharma's nicotine gum brand, Ryze, located in Denmark, formed a partnership with 100Days.co, a prominent digital commerce professional based in India, to aid its introduction and expansion in the Indian market. Ryze is committed to advocating healthier lifestyles by providing nicotine gums with flavors tailored to cater to Indian tastes such as mint, fruit, saunf, pudina, and paan, thereby assisting smokers in quitting and elevating their well-being.
Major companies operating in the tobacco alternative gums market are:
• CVS Health Corporation
• The Kroger Co.
• Walgreens Boots Alliance Inc.
• Pfizer Inc.
• Johnson & Johnson
• Novartis AG
• GlaxoSmithKline plc
• Takeda Pharmaceutical Company Limited
• Philip Morris International Inc
• Rite Aid Corporation
• Meijer Inc
• Reynolds American Incorporated
• Perrigo Company plc
• Perfetti Van Melle
• Dr Reddy's Laboratories Ltd
• Cipla Inc
• Cambrex Corporation
• Fertin Pharma A/S
• Alchem International Pvt Ltd
• CBD Chewing Gum UK
• Jakes Mint Chew
• Lucy Goods
• Per Os Biosciences LLC
• Smokey Mountain Chew Inc
• Just Chew LLC
North America was the largest region in the tobacco alternative gums market in 2024. The regions covered in the tobacco alternative gums market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.