The tour operator software market has seen considerable growth due to a variety of factors.
• The market size of tour operator software has seen a swift expansion over the recent past. The value of the market is expected to rise from $0.71 billion in 2024 to $0.8 billion in 2025, with a compound annual growth rate (CAGR) of 12.8%.
This period of historic growth has been influenced by the expanded use of mobile platforms by tourists, the growing popularity of eco-tourism, a rise in worldwide travel, the increased implementation of cloud-based solutions, along with a growing inclination for online booking.
The tour operator software market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the market size for tour operator software is anticipated to experience swift expansion. By 2029, it's projected to reach a value of $1.28 billion, boasting a compound annual growth rate (CAGR) of 12.4%.
This growth during the forecast period can be traced back to a surge in demand for contactless travel, the expanding integration of IoT devices, a heightened dependence on vast data, the rise in AI utilization for customer service automation, and a growing focus on health and safety guidelines during trip preparations. The forecast period will likely see significant trends like artificial intelligence, blockchain technology, the internet of things, cloud-based deployment, time-consuming task automation, and technological advancements.
The growth of the tour operator software industry is anticipated to be fueled by the increasing popularity of adventure tourism. Adventure tourism is a travel style in which participants journey to remote or unusual locations and take part in physically challenging or exciting experiences that evoke thrill, intrigue, and exploration. Several factors contribute to the upswing in adventure tourism, including an appetite for one-of-a-kind encounters, greater disposable income, and the sway of social media. Tour operator software can drastically enhance adventure tourism trips' effectiveness, safety, and customer satisfaction by integrating elements for personalization, resource management, booking and reservation administration, communication, safety and risk regulation, CRM, analytics, reporting, and mobile compatibility. For example, in June 2023, the Adventure Travel Trade Association, a non-profit organization based in the US, reported that the journey fill rate was around 65%, a notable 52% surge compared to the figures recorded in 2021. Thus, the burgeoning demand for adventure tourism is a key driver for the expansion of the tour operator software sector.
The tour operator software market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment Mode: Cloud, On-Premises
3) By Subscription Type: One-Time Subscription, Monthly Subscription, Annual Subscription
4) By Enterprise Size: Large Enterprises, Small And Medium Enterprises
Subsegments:
1) By Software: Reservation Management Software, Itinerary Planning Software, Booking And Payment Systems, Customer Relationship Management (CRM) Software, Mobile Applications For Tour Operators
2) By Services: Implementation And Integration Services, Consulting And Customization Services, Support And Maintenance Services, Training And Education Services
Top firms involved in the tour operator software market are strategizing towards the introduction of intelligent, progressive solutions such as trip-planning tools to establish a competitive dominance. A Trip-planning tool is a solution or an app designed to assist users in coordinating and overseeing various aspects of their trips, including the formulation of itineraries, hotel reservation, identifying attractions and monitoring expenditure. For example, in January 2024, Steller, a travel platform company rooted in the US, unveiled Trips. This groundbreaking, collaborative trip-planning tool ingeniously integrates human narratives with artificial intelligence, revolutionizing conventional travel planning methods. This platform empowers users to discover, interact, and reserve trips, fueled by the experiences shared by their favorite creators. Trips by Steller offers a multitude of features, such as itinerary management, access to trips handpicked by travel influencers and local connoisseurs, the booking of unique experiences, and the ability to share trip itineraries with loved ones conveniently.
Major companies operating in the tour operator software market report are:
• Amadeus IT Group SA
• Infotree Solutions Ltd.
• GP Solutions GmbH
• WeTravel Inc.
• TraveloPro Ltd.
• Qtech Software Pvt Ltd.
• Rezdy Pty Ltd.
• Dolphin Dynamics Ltd.
• SAN Tourism Software Group
• Trawex Technologies Private Limited
• Globe Track.
• Checkfront Inc.
• Techno Heaven Consultancy Pvt Ltd.
• Tourwriter
• Travelogic
• Travefy Inc.
• Centaur Systems LLC
• Adventure Bucket List LLC
• Vacation Labs Private Limited
• ResRequest
• Thasa Technologies Ltd.
• Xola Inc.
• Retreat Guru Ltd.
• TrekkSoft AG
• Orioly
Asia Pacific was the largest region in the tour operator software market in 2024. The regions covered in the tour operator software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.