The virtual colonoscopy software market has seen considerable growth due to a variety of factors.
• The market size of the virtual colonoscopy software has seen a powerful growth in recent years, escalating from $33.69 billion in 2024 to being projected at $36.3 billion in 2025, with a compound annual growth rate (CAGR) of 7.8%.
Factors contributing to this significant growth during the historic period include advancements in imaging technology, rising aging population, the trend of remote consultations, and changes in reimbursement policies.
The virtual colonoscopy software market is expected to maintain its strong growth trajectory in upcoming years.
• In the upcoming years, the market size for virtual colonoscopy software is predicted to witness robust growth, reaching an estimated $47.69 billion in 2029 with a compound annual growth rate (CAGR) of 7.1%.
The anticipated growth throughout the forecast period can be traced back to factors such as global healthcare accessibility, individualised screenings, the rise of telemedicine, along with enhanced patient education and consciousness. Noteworthy trends expected within the forecast timeframe encompass AI-driven image analysis, advanced 3D visualisation, focus on patient-centric care, and heightened privacy and data protection.
The escalating occurrence of colorectal cancer is anticipated to augment the expansion of the virtual colonoscopy software market. Colorectal cancer, which develops in the colon or rectum tissues, is combated by virtual colonoscopy software, offers a minimally intrusive and non-invasive screening method for identifying colon abnormalities. For instance, the France-based International Agency for Research on Cancer projected in September 2022 that by 2040, colorectal cancer would yield 3.2 million new cases and 1.6 million deaths annually – a stark increase from the 1.9 million new diagnoses and 930,000 deaths in 2020. Hence, the rising incidences of colorectal cancer are fueling the growth of the virtual colonoscopy software market.
The virtual colonoscopy software market covered in this report is segmented –
1) By Product Type: Two Dimensional (2D), Three Dimensional (3D)
2) By Deployment: On-Premises, Cloud-based
3) By Application: Polyps, Crohn's Disease, Ulcerative Colitis, Colorectal Cancer (CRC), Diverticulosis, Stenosis
4) By End-User: Hospitals, Clinics, Diagnostic Centers, Ambulatory Surgical Centers
Subsegments:
1) By Two Dimensional (2D): Standard 2D Imaging Software, Advanced 2D Visualization Tools
2) By Three Dimensional (3D): Standard 3D Imaging Software, Enhanced 3D Reconstruction Software, Interactive 3D Analysis Tools
In the virtual colonoscopy software market, key players are adopting sophisticated technical solutions like AI-based endoscopy to maintain their market standing. AI-based endoscopy is the incorporation of artificial intelligence in gastrointestinal (GI) endoscopy processes. For example, Medtronic PLC, an American medical equipment firm, released the GI Genius module in August 2022. This module, powered by artificial intelligence, is used in endoscopies for diagnosing and treating colorectal cancer. It offers enhanced visual aid during colonoscopies and uses an artificial intelligence software which can mark suspicious polyps in real-time. This module serves as an important innovation towards early detection of colorectal cancer.
Major companies operating in the virtual colonoscopy software market are:
• Hitachi Medical Corporation
• Medtronic PLC
• Siemens Healthineers
• Koninklijke Philips N.V.
• Boston Scientific Corporation
• Olympus Corporation
• GE HealthCare Technologies Inc.
• Hologic Inc.
• Stony Brook University
• Carestream Health
• Toshiba Medical Systems Corporation
• Barco NV
• Agfa Healthcare
• Cybernet Systems Co. Ltd.
• Intelerad Medical Systems Incorporated
• Canon Medical Informatics Inc.
• TeraRecon Inc.
• iCAD Inc.
• Median Technologies
• LEXION Medical LLC
• Mentice Inc.
• Pie Medical Imaging
• Ziosoft USA Inc.
• EDDA Technology Inc.
• Intrasense SA
• Volumina Medical
• Medweb
• Viatronix Inc.
• Voxel-Q.
North America was the largest region in the virtual colonoscopy software market in 2024. The regions covered in virtual colonoscopy software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.