The visual effects vfx software market has seen considerable growth due to a variety of factors.
• The market size for visual effects (VFX) software has experienced significant growth in recent periods. The market is expected to expand from a worth of $1.74 billion in 2024, reaching $1.98 billion by 2025, with a compound annual growth rate (CAGR) of 14.0%.
Factors contributing to the past growth have been heightened demand for visual effects in the entertainment industry, the internationalization of film production, rising film budgets, and the appearance of streaming platforms.
The visual effects vfx software market is expected to maintain its strong growth trajectory in upcoming years.
• Rapid expansion is predicted in the visual effects (VFX) software market in the coming years, with a projected value of $3.34 billion in 2029 and a compound annual growth rate (CAGR) of 13.9%.
This growth in the anticipated period is likely due to an escalating demand for tools for creating 3D content, incorporation of VFX into live events, a boost in e-sports and live streaming, and a concentration on sustainability and green production. In the same forecast period, major trends are expected to be the utilization of artificial intelligence and machine learning, the adoption of cloud-based rendering solutions, the use of real-time collaboration tools, the integration of cross-platform, and a focus on diversity and inclusion.
The anticipated expansion of the visual effects (VFX) software market is linked to the growing popularity of digital video content platforms. These online platforms, which allow users to create, upload, share, and watch video content on the internet, are gaining demand due to factors like monetization possibilities, changes in consumer habits, and personalization. Using VFX software in these platforms boosts the content's quality, creativity, and visual charm, eventually contributing to the content's high production value and interactive nature. For example, a survey by UK's Wyzowl, a video marketing agency and software company, in February 2023 indicated that the use of video content marketing by businesses had grown to 91%, marking an increase from the 86% adoption seen in 2022. Consequently, the growing traction of digital video content platforms is fueling the expansion of the visual effects (VFX) software market.
The visual effects (VFX) software market covered in this report is segmented –
1) By Offering: Software, Services
2) By Operating System: Windows, Linux, Mac OS, Other Operating Systems
3) By Deployment Mode: On-Premise, Cloud
4) By Application: Feature Film, Advertising, Gaming, Music Video, Short Film, Web Series, Episodic, Other Applications
Subsegments:
1) By Software: Compositing Software, 3D Modeling And Animation Software, Motion Graphics Software, Rendering Software, Simulation Software
2) By Services: VFX Production Services, Consulting Services, Training And Support Services, Integration And Implementation Services
In an effort to boost product offerings and increase market revenue, major players in the visual effects (VFX) software market are introducing revolutionary products such as Maya Creative. This affordable and adaptable solution enables individual creators and small teams to compete and produce content more effectively within the industry. As an illustration, Autodesk Inc., a software company based in the US, unveiled Maya Creative in September 2022. This product, a cheaper version of Autodesk's Maya 3D animation software, is equipped with powerful tools for modeling, animation, rigging, and rendering specifically designed for film, television and game development. The software also boasts the full spectrum of Maya's creative capabilities, including advanced 3D modeling, look development, texturing, motion graphics, animation deformation, and camera sequencing.
Major companies operating in the visual effects (VFX) software market are:
• Apple Inc.
• E-on Software
• Adobe Inc.
• Autodesk Inc.
• Framestore Limited
• DNEG Limited
• Avid Technology Inc.
• Blackmagic Design Pty Ltd.
• Chaos Software
• NewTek Inc.
• Pixar Animation Studios
• The Foundry Visionmongers
• iToo Software
• Side Effects Software Inc.
• Maxon Computer GmbH
• Next Limit Technologies S.L.
• Artlist UK Limited
• Red Giant Software
• Isotropix SAS
• Greyscalegorilla Inc.
• BORIS FX INC.
• Fxhome Ltd.
• The Pixel Farm Limited
• Laubwerk GmbH
North America was the largest region in the visual effects (VFX) software market in 2024. The regions covered in the visual effects (VFX) software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.