The Waterproof Makeup Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
What are the Historical Growth Trends in the Waterproof Makeup Market?
The Waterproof Makeup Global Market size has seen significant growth recently. The market size was $15.87 billion in 2024 and it's projected to increase to $17.13 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 7.9%.
What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Waterproof Makeup Industry?
The market size of the global waterproof makeup industry is forecasted to reach $22.95 billion in 2029, growing at a compound annual growth rate (CAGR) of 7.6%.
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What are the Key Growth Drivers Fueling the Waterproof Makeup Market?
The key drivers in the waterproof makeup market are:
• Increasing consumer preference for waterproof cosmetics
• Growing disposable income supporting luxury purchases
• The impact and growth of social media influence on buying behaviors
• Expanding working women population contributing to demand for long-lasting cosmetics.
Global Market Segmentation: Identifying Major Waterproof Makeup Industry Segments
The waterproof makeup market covered in this report is segmented –
1) By Product Type: Face Products, Eye Products, Lip Products, Other Products
2) By Form: Liquid, Cream, Gel, Stick, Powder
3) By Application: Daily Wear, Occasional Use, Professional Use, Special Events
4) By Distribution Channel: Supermarkets Or Hypermarkets, Specialty Beauty Stores, Drugstores Or Pharmacies, Online, Other Channels
5) By End Use: Women, Men
Subsegments:
1) By Face Products: Foundation, Concealer, Primer, Setting Powder, Blush, Highlighter, Beauty Balm And Color Correcting Creams
2) By Eye Products: Mascara, Eyeliner, Eyeshadow, Eyebrow Pencil, Kajal
3) By Lip Products: Lipstick, Lip Gloss, Lip Liner, Lip Stain
4) By Other Products: Setting Spray, Body Makeup, Waterproof Makeup Remover
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What are the emerging Trends Shaping the Future of the Waterproof Makeup Market?
The key trends in the waterproof makeup market are:
• The trend of vegan and cruelty-free waterproof makeup is gaining prominence in the market.
• Hybrid skincare-makeup products are increasingly becoming popular.
• AI-driven beauty recommendations are emerging as a significant factor in shaping market trends.
• Technological advancements in makeup formulations form part of the emerging trends in the market.
Who Are the Top Competitors & Leading Players in the Waterproof Makeup Market?
Major players in the waterproof makeup market are:
• Christian Dior SE
• LVMH Moët Hennessy Louis Vuitton SE
• L’Oréal S.A.
• Estee Lauder Inc.
• Chanel Inc.
• Shiseido Company Limited
• Coty Inc.
• Fenty Beauty LLC
• Revlon Consumer Products LLC
• Make Up for Ever S.A.
• e.l.f. Cosmetics
• Anastasia Beverly Hills LLC
• Glo Skin Beauty
• Tarte Inc.
• Too Faced Cosmetics LLC
• Huda Beauty Limited
• Urban Decay
• Palladio Beauty Group LLC
• Gorgeous Cosmos Pvt Ltd
• Avon Products Inc.
Regional Dominance: Which Area Leads the Global Template Market?
North America was the largest region in the waterproof makeup market in 2024
