The website builder software market has seen considerable growth due to a variety of factors.
• The market size for website builder software has seen a sharp increase in the previous years. The growth is forecasted to continue and rise from $5.27 billion in 2024 to $5.82 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 10.4%.
Factors attributing to the surge in the historical period include the escalating requirement for an online presence, increased inclusion of e-commerce, advancements in user-friendly drag-and-drop technology, the necessity for economical website solutions, the expansion of small and medium-sized businesses (SMEs), and the improvement in internet accessibility and affordability.
The website builder software market is expected to maintain its strong growth trajectory in upcoming years.
• In the ensuing years, experts predict a swift expansion in the website builder software market, which is projected to hit $8.53 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 10.0%.
This growth, anticipated within the forecast period, is attributed to factors such as the continuous growth of e-commerce platforms, increased reliance on cloud-based services, greater focus on mobile-friendly designs, growing demand for customized website services, as well as a heightened focus on user experience and personalization. The use of AI-powered design tools, the emergence of mobile-first website building, enhanced integration with social media platforms, development of advanced analytics and reporting solutions, and popularity of subscription-based and SaaS models are some of the major trends to watch for in the forecast period.
The rise in small and medium-sized enterprises is predicted to stimulate the expansion of the website builder software market. Technological advancements such as e-commerce and cloud computing, coupled with globalization and heightened internet access, are driving the surge of SMEs by allowing them to function more effectively and widen their global market penetration, which in turn accelerates growth and enhances competitiveness. Website builder software provides SMEs with the tools to swiftly and inexpensively design and maintain professional websites, bolstering their online visibility without the requirement for technical knowledge. As an example, the U.S. Small Business Administration, a federal agency based in the U.S, reported that in November 2023, small businesses represented 99.9% of all American businesses, amounting to 33.3 million in 2023. Additionally, from March 2021 to March 2022, 1.4 million new firms were established resulting in a net rise of 447,519 businesses. Consequently, the increasing prevalence of small and medium-sized enterprises will be a primary contributor to the growth of the website builder software market.
The website builder software market covered in this report is segmented –
1) By Website Type: Static Websites, Dynamic Websites
2) By Pricing Model: Subscription-Base, One-Time Payment
3) By Deployment: Cloud-Based, On-Premise
4) By End-User: Individual, Commercial
Subsegments:
1) Static Websites: Personal Portfolio Website Builders, Business Landing Page Builders, Resume And CV Website Builders
2) Dynamic Websites: E-commerce Website Builders, Blog And Content Management System (CMS) Builders, Membership And Community Website Builders
Leading firms in the website builder software industry are prioritizing the integration of artificial intelligence, such as AI-assisted chatbots, to simplify the procedure of creating websites and provide personalized, efficient design options. AI-enabled chatbots facilitate users in website creation by providing real-time advice and updates dependent on their feedback. For example, in March 2024, Wix.com Ltd., a cloud-based web development platform from Israel, launched an AI-driven website builder chatbot enabling users to produce personalized websites via simple text commands. This function delivers a smooth procedure for creating websites without needing coding expertise. The AI mechanism automatically designs a website by querying users about the intent and preferences of their website, generating a customized layout, icons, fonts, and images. Basic website creation is free, with advanced features accessible through a paid subscription.
Major companies operating in the website builder software market are include:
•Google LLC
• Microsoft Corporation
• Adobe Inc.
• Shopify Inc.
• GoDaddy Operating Company LLC
• Wix.com Ltd.
• WordPress.com
• Squarespace Inc.
• Web.com Group Inc.
• BigCommerce Holdings Inc.
• Constant Contact Inc.
• Weebly Inc.
• Webflow Inc.
• SiteGround Hosting Ltd.
• Strikingly Inc.
• HostGator.com LLC
• Jimdo GmbH
• Duda Inc.
• Framer B.V.
• Silex Labs Inc.
• Ucraft Inc.
• Builderall International LLC
• Yola Inc.
• WOW Slider
• Tilda Publishing Ltd.
• Zyro Inc.
• SITE123 Ltd.
• PageCloud Inc
North America was the largest region in the website builder software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the website builder software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.