The wedding service market has seen considerable growth due to a variety of factors.
•The size of the wedding service market has seen a swift expansion in the last few years. The market, which is projected to be worth $217.85 billion in 2024, is expected to surge to $242.31 billion in 2025, registering a compound annual growth rate (CAGR) of 11.2%.
Factors contributing to the growth during the historical period include cultural and religious impact on wedding rituals, societal value and norms surrounding marriages, financial wellness and expendable income, celebrity wedding influences, and the progression of wedding style and the bridal sector.
The wedding service market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for wedding services is expected to experience significant expansion in the upcoming years, predicted to reach a value of $364.73 billion in 2029 with a 10.8% compound annual growth rate (CAGR).
The enhancement of wedding-related content and media, adherence to family traditions and ceremonial events, the trending of destination weddings, variations in demographics and wedding customs, and an increase in customizable and personalized wedding services all contribute to this growth in the forecast period. In addition, the approaching period will witness key trends such as the advancement of technology in wedding photography and videography, the integration of virtual and augmented reality into wedding planning, a growing emphasis on sustainable and eco-friendly weddings, AI-led developments in wedding planning tools, and advancements in technology and infrastructure related to wedding venues.
The rise in the number of wedlock ceremonies is anticipated to spur the growth of the wedding services sector in the future. Marriages, typically between a male and a female, are both legally and socially recognized unions that are regulated by laws, customs, conventions, beliefs and attitudes delineating the partners' rights and responsibilities and legitimising their offspring. Wedding services enhance and facilitate these celebrations by providing professional knowledge, reducing stress, assisting in seamless coordination, and ensuring a unique and unforgettable wedding event. For example, the Office for National Statistics, a governmental body from the UK, reported in June 2024 that there was a recoupment to pre-COVID-19 pandemic levels, with 246,897 weddings recorded in England and Wales in 2022. This period also witnessed the highest-ever number of same-sex unions, totaling 7,800, which comprised 3.2% of all marriages. The apex in female same-sex marriages was reached at 4,896. Consequently, the swelling number of marriages will stimulate the wedding services industry.
The wedding service market covered in this report is segmented –
1) By Type: Destination Wedding, Local Wedding
2) By Service Type: Videography And Photography, Catering Services, Decoration Services, Transport Services, Wedding Planning Services, Other Service Types
3) By Planning Type: Full Planning Services, Partial Planning Services, Day Of Coordination
4) By Booking Type: Online Booking, Offline Booking
Subsegments:
1) By Destination Wedding: International Destination Weddings, Domestic Destination Weddings, Beach Weddings, Resort Weddings
2) By Local Wedding: Urban Local Weddings, Rural Local Weddings, Traditional Venue Weddings, Outdoor Weddings
Top firms in the wedding services sector are turning their attention to the creation of innovative offerings, including bespoke wedding collections, in an effort to cater to varied consumer tastes and amplify their market reach. Wedding collections involve tailor-made sets of wedding essentials such as bridal attire, accessories, decor, and photography package aligned to a specific theme or fashion. These collections streamline the decision-making process for couples by providing coordinated options for their celebration. To illustrate, H.Bloom, Inc., a digital commerce firm based in the US, revealed its Wedding Collection in April 2023, specifically designed for elopements, targeting couples keen on simplifying their wedding blooms. The collection boasts an easy selection process of floral arrangements, perfect for elopement or micro-wedding planning, thus reducing the overall stress. It offers classy arrangements that are apt for private ceremonies. Each item, including an exquisite bridal bouquet and boutonniere are meticulously designed, ensuring high-quality and style. The versatility of the collection allows for effortless blending with other floral arrangements, resulting in a harmonious and aesthetically pleasing wedding setup.
Major companies operating in the wedding service market include:
• BBJ Linen
• Generation Tux
• David Stark Design
• Couture Events
• Easton Events
• Geller Events
• Bridal Bliss
• Oren Co
• Amorology LLC
• LISA VORCE CO
• Alison Events
• KT Merry
• Chic Weddings
• Holly-Kate and Company
• Wedding Spot
• J.Lemons Events
• Genius Eventi S.r.l
• Bash Please
• Bluebird Productions
• Calder Clark
• Michelle Rago Destinations
• A Savvy Event
• Calluna Events
• Emily Clarke Events
• Stefanie Cove and Co.
• BAQAA Glamour Weddings and Events
• Marcy Blum Associates Inc
• Downey Street Events
• Firefly Events
• Zest Events
Asia-Pacific was the largest region in the wedding service market in 2024. The regions covered in the wedding service market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa