The women’s health and beauty supplements market has seen considerable growth due to a variety of factors.
• The market size for women's health and beauty supplements has seen a dramatic increase recently. Expected growth will see it escalate from $82.71 billion in 2024 to $91.6 billion in 2025, marking a compound annual growth rate (CAGR) of 10.8%. Factors contributing to the growth during the historical period include an aging population, alterations in lifestyle, a trend toward natural and organic products, preventative healthcare methods, focus on skin health, advancements in nutraceutical research and development, as well as medical suggestions and endorsements.
The Women’s Health And Beauty Supplements market is expected to maintain its strong growth trajectory in upcoming years.
• An accelerated expansion is expected to be witnessed in the women's health and beauty supplements market within the coming years, with predictions for its growth to $144.39 billion by 2029 at a cumulative annual growth rate (CAGR) of 12.0%.
The growth predicted for the forecast period can be credited to the innovations in ingredient mixtures, growth of the beauty and skincare industry, sustainable and ethical business practices, changes in cultural norms related to beauty standards, improved delivery systems, and educational initiatives focusing on women's health. Key trends for the forecast period involve digital health and online commerce, the perceived beauty-from-within paradigm, menopause assistance, CBD and hemp products, supplementing with collagen, customised nutrition, incorporation of anti-aging components, and support for active lifestyles and fitness.
The escalation of the women's health and beauty supplements market is propelled by the prevalence of various medical conditions in women, like anemia and arthritis. Such disorders indicate an irregularity in the physiological processes of the body, exhibiting certain identifying signs and symptoms. A lack of specific essential vitamins and minerals over a sustained period can generally lead to conditions like anemia and arthritis in women. Women can prevent or manage these medical conditions with the help of health supplements like vitamin B12 and calcium. The growing incidence of these disorders among women has led to the surge in the market for women's health and beauty supplements. For example, it has been projected by the Centers for Disease Control and Prevention (CDC), a public health agency based in the US, that by 2040, 78.4 million adults above the age of 18 will be diagnosed with arthritis by doctors and out of these, two-thirds or 66% are anticipated to be women. Hence, the increasing manifestation of medical conditions like anemia and arthritis in women are anticipated to fuel the women's health and beauty supplements market.
The women’s health and beauty supplements market covered in this report is segmented –
1) By Product: Vitamins, Mineral, Enzymes, Botanicals, Proteins, Omega-3, Probiotics, Other Products
2) By Consumer Group: Prenatal, Postnatal, PMS (Premenstrual Syndrome), Perimenopause, Postmenopause, Other Consumer Group
3) By Distribution Channel: Hypermarkets And Supermarkets, Health And Beauty Retail Stores, Drug Stores, Online Pharmacies And E-Commerce Sites
4) By Application: Beauty, Women's Health
5) By End-Users Age Group: Below 18 Years, 18 Years - 36 Years, 36 Years – 54 Years, 54 Years And Above
Subsegments:
1) By Vitamins: Vitamin A, Vitamin B Complex, Vitamin C, Vitamin D, Vitamin E
2) By Minerals: Calcium, Magnesium, Iron, Zinc, Selenium
3) By Enzymes: Digestive Enzymes, Coenzyme Q10 (CoQ10), Bromelain, Papain
4) By Botanicals: Herbal Extracts, Phytonutrients, Adaptogens
5) By Proteins: Collagen Peptides, Whey Protein, Plant-based Proteins
6) By Omega-3: Fish Oil, Algal Oil, Flaxseed Oil
7) By Probiotics: Lactobacillus, Bifidobacterium, Saccharomyces Boulardii
8) By Other Products: Antioxidants, Hyaluronic Acid, Keratin Supplements, Biotin
Product innovation is increasingly becoming a significant trend in the women's health and beauty supplements market. The primary focus of major companies in this market is the introduction of novel products such as supplements catered towards perimenopause, as well as digital solutions aimed at enhancing the mental and emotional wellness of women. These innovative approaches provide an advantage to leading firms over their competitors. Take for example, in March 2024, SIRIO Pharma, a company based in China focused on contract development and manufacturing (CDMO), rolled out their exclusive SIRIO Women's Health Platform. This platform tackles a plethora of health issues specific to women at various life stages, from adolescence to post-menopause. It encompasses a variety of 25 formulations dealing with concerns such as menstrual care, fertility, pre and post-natal care, and menopause support. Elements such as products focused on relieving menstruation-related symptoms and formulations intended to boost reproductive health are essential constituents of this platform.
Major companies operating in the women’s health and beauty supplements market include:
• Herbalife Nutrition Ltd.
• GNC Holdings Inc.
• Nature's Bounty
• Inc.
• Bayer AG
• Nestlé SA
• Suntory Holdings Limited
• Taisho Pharmaceutical Co.
• Ltd.
• Swisse
• Pfizer Inc.
• Himalaya Wellness Company
• Blackmores Limited
• Standard Process Inc.
• FANCL Corporation
• Asahi Group Holdings Ltd.
• Usana Health Sciences
• Inc.
• Nu Skin Enterprises
• Inc.
• BY-Health Co.
• Ltd.
• Sun Pharmaceutical Industries Ltd. (Revital)
• Oziva
• Amway Global Corporation
• Avon Products Inc.
• Beiersdorf AG
• Church & Dwight Co.
• Inc.
• Colgate-Palmolive Company
• Coty Inc.
• The Estée Lauder Companies Inc.
• The Procter & Gamble Company
• Reckitt Benckiser Group PLC
• Henkel AG & Co. KGaA
• Johnson & Johnson
• Kao Corporation
• Otsuka Holdings Co. Ltd.
• Shiseido Company Ltd.
• The Clorox Company
• The Himalaya Drug Company
• The Proactiv Company LLC
• Unilever plc
Asia-Pacific was the largest region in the women’s health and beauty supplements market share in 2024. Middle East & Africa are expected to be the fastest-growing regions in the forecast period. The regions covered in the women’s health and beauty supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.