Global Online Microtransaction Market Trends And Strategies Of Major Players In The Online Microtransaction Market 2021-2030
27 Oct, 2021
The online microtransaction market consists of sales of in-game virtual goods and its related services. Microtransactions are in-game purchases of virtual items for small amounts of money. These often appear in free-to-play games that do not have any cost for downloading the game and only includes the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game.
Global Online Microtransaction Market Size And Drivers:
The global online microtransaction market is expected to grow from $33.4 billion in 2020 to $34.59 billion in 2021 at a compound annual growth rate (CAGR) of 3.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $51.09 billion in 2025 at a CAGR of 10%. The expansion of the gaming industry is to act as a major driver for the development of the online microtransaction market.
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Trends In The Global Online Microtransaction Market
The companies adopting new loot box policies in order to adhere to the guidelines of the U.S. game industry trade group, the Entertainment Software Association is a major trend in the online microtransaction market. In August 2019, the organization announced that multiple game developers and publishers will adopt disclosure of information policies for the loot boxes. Companies such as Microsoft, Nintendo, and Sony are planning to have new policies by the end of 2020. Consequently, the players aiming to adopt new disclosure policies of a loot box is the latest trend shaping the growth of the online microtransactions market.
Global Online Microtransaction Market Segments:
The global online microtransaction market is further segmented –
By Type: In-Game Currencies, Random Chance Purchases, In-Game Items, Expiration
By Device: Mobile, Console, PC
By Model: Prepay Model, Postpay Model, Others
By Geography: The global online microtransaction market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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https://www.thebusinessresearchcompany.com/report/online-microtransaction-global-market-report-2020-30-covid-19-implications-and-growthOnline Microtransaction Global Market Report 2021 is one of a series of new reports from The Business Research Company that provides online microtransaction market overviews, analyzes and forecasts market size and growth for the global online microtransaction market, online microtransaction market share, online microtransaction market players, online microtransaction market segments and geographies, online microtransaction market’s leading competitors’ revenues, profiles and market shares. The online microtransaction market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.