Consumers Prefer Energy Efficient And Easy To Clean Household Appliances

A survey was conducted by Braun Research, in 2015, across the globe. According to the survey, 95% of respondents said that they are interested in energy efficient home appliances and 93% of respondents are looking for the “easy to clean” feature in the appliances. Furthermore, 39% of the respondents require stainless cooktops, while 38% of respondents require automatic detergent dispenses based on the dirtiness of clothes, and 33% of respondents require electric ranges which are easy to clean.

According to the same survey, in the future, 50% of the respondents also want to pull up recipes from a countertop microwave, 47% respondents want dry cleaning technology at home, and 46% require an appliance that folds clothes.

Household appliance manufacturers are increasingly producing energy-efficient products to reduce environmental footprint and enable energy savings for the consumers. The adoption of energy-efficient appliances can be attributed to the stringent government regulations on electric home appliances, and advances in technology. Energy efficient appliances are designed to utilize minimum energy to complete the required task. This results in significant cost savings for consumers. All major appliances such as refrigerators, washing machines, dishwashers, and water heaters are available with energy efficiency ratings. Currently, over 80 countries have standards and labels for energy efficient appliances. Most appliances in the USA, for example, are ENERGY STAR certified, which use 10 to 50% lesser energy each year than a non-energy efficient equivalent.

The global household appliances market is expected to grow from more than $307 billion in 2019 to around $433 billion in 2023 at a compound annual growth rate (CAGR) of 8.9%. In the historic period between 2015 and 2019, growing environmental concerns, increase in awareness about the adverse effects of high energy consumption, and the carbon footprint associated with the usage of several household appliances restrained the market growth. Several factors such as increasing penetration led to an increase in awareness about the consumption of energy, rising cost of energy, and adverse effects associated with the usage of several household appliances. In 2019, the European Union banned the sale of vacuum cleaners with motors more powerful than 900W.

A survey was conducted by Euromonitor International, in 2015, across the globe. According to the survey, while purchasing a washing machine, 84% of the respondents chose energy efficiency and nearly 70% of people chose water efficiency as an important feature while making a purchase.

According to the same survey, other factors affecting the purchase of a washing machine is low noise (58%), quick wash cycle (53%), delicate cycle, (47%) and size of an appliance (42%).