Agritourism Market Report 2026

Agritourism Market Overview

• Agritourism market size has reached to $70.17 billion in 2025 • Expected to grow to $99.51 billion in 2030 at a compound annual growth rate (CAGR) of 7.2% • Growth Driver: Rising Consumer Interest Fuels Agritourism Boom • Market Trend: Innovations in Agritourism Fostering Agricultural Awareness and Community Engagement • North America was the largest region in 2025.

What Is Covered Under Agritourism Market?

Agritourism refers to a kind of commercial enterprise that integrates agricultural production, processing, and tourism to draw guests to farms, ranches, and other agricultural businesses to entertain and educate the guests while earning cash for the farm, ranch, or business owner. Numerous activities are included in agritourism, allowing farmers to diversify their businesses and increase their income. The main activities of agritourism are on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and other activities. On-farm sales include a company with a license to sell agricultural products on a farm. The food supply is more transparent when products are sold directly from the farm. Customers get the chance to visit the farm, which fosters the development of loyalty and trust. The various types of agritourism tours are for group travelers and individual travelers and are sold through travel agents and direct channels. The agritourism is suitable for all men, women, and kids.

What Is The Agritourism Market Growth Forecast?

The agritourism market size is expected to see strong growth in the next few years. It will grow to $99.51 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to increasing demand for authentic travel experiences, expansion of agritourism among urban populations, rising investments in farm stay facilities, growing focus on experiential learning tourism, increased promotion of local food systems. Major trends in the forecast period include growing popularity of farm-based experiences, rising demand for educational and experiential tourism, expansion of on-farm accommodation offerings, increasing use of direct-to-consumer booking channels, higher focus on local food and cultural engagement.

Global Agritourism Market Segmentation

1) By Activity: On-farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations 2) By Tour Types: Group Travelers, Individual Travelers 3) By Sales Channel: Travel Agents, Direct Subsegments: 1) By On-farm Sales: Farm Stands and Markets, U-Pick Operations, Local Product Sales 2) By Outdoor Recreation: Hiking and Nature Trails, Fishing and Hunting, Camping and Picnicking, Farm Tours 3) By Agritainment: Corn Mazes and Pumpkin Patches, Festivals and Events, Animal Petting Zoos 4) By Educational Tourism: Workshops and Classes, Farm Visits and Tours, School Field Trips 5) By Accommodations: Farm Stays, Camping Facilities, Glamping Options

What Is The Driver Of The Agritourism Market?

The rising interest of consumers in on-farm tourism or farm stays is driving the agritourism market. Farm stay refers to a residential structure, bed & breakfast, chalet, or other similar lodging used to house short-term visitors on a farm or rural property. Farm stays aided agritourism as they allowed people to stay on agricultural land while enjoying recreational activities. This provides a firsthand understanding of agricultural practices and the hard work that goes into producing food. For instance, in September 2025, the European Union’s Eurostat, a Luxembourg-based official EU statistics agency, reported that the number of nights spent in tourist accommodation, including rural and farm oriented stays, reached 826 million, a 5.1 % increase compared with the same period in 2024. Therefore, rising interest of consumers in on-farm tourism or farm stays will propel the agritourism industry.

Key Players In The Global Agritourism Market

Major companies operating in the agritourism market are Blackberry Farm LLC, Gites de France, Feather Down Farms, Farm Stay UK, Goosewing Ranch, Liberty Hill Farm, Willowsford Farm, Agriturismo Al Verneto, Bay Farm Tours, Kansas Agritourism, The Inn at Valley Farms, Agritopia, Agritours Canada Inc., Stita Farm Tours, Green Acres Farm Bed and Breakfast, Agrilys Voyages, Monteillet Fromagerie, World Wide Opportunities on Organic Farms, Agricultural Tour Operators International, Field Farm Tours Limited, Willow-Witt Ranch, Farms & Farmers, Agri-Tourism Development Corporation, AgriTourismo, Barns and Farms, Farmhouse Inns, Agritourisme France, Rural Retreats, Farmers For Real, Newland Stays, Heritage Farmstead Museum, Agriturismo.it, Farm Stay US, Australian Farm Tourism, Farm Stay Japan, Agrotourism Cyprus, Farm Stay New Zealand, Fazenda Leite Verde, Agritourism South Africa

Global Agritourism Market Trends and Insights

Major companies operating in the agritourism market are developing innovative services, from promoting agricultural awareness to enhancing visitor experiences through interactive farm tours and workshops, fostering agricultural awareness. They also focus on farm-to-table dining and sustainable practices to create deeper connections between consumers and food production. Promoting agricultural awareness involves educating the public about the significance of agriculture for society, sustainability, and food security. For instance, in April 2024, Greater Iowa City Inc., a US-based non-profit organization, launched Agri-Culture Iowa, which promotes local agribusinesses and sustainable practices, enhancing tourism and community engagement in Johnson County. Its purpose is to create memorable farm-to-table experiences while boosting the local economy.

What Are Latest Mergers And Acquisitions In The Agritourism Market?

In September 2023, SKIFT, a New York City-based travel company, acquired Twenty31 Consulting Inc. for an undisclosed amount. This acquisition aims to expand Skift's offerings in the tourism industry and enhance its consulting services. By combining their expertise and resources, they may develop new solutions and strategies for the tourism industry that benefit agritourism businesses. Twenty31 Consulting Inc. is a Canada-based tourism and destination management consulting firm.

Regional Outlook

North America was the largest region in the agritourism market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Agritourism Market?

The agritourism market includes revenues earned by entities by providing and organizing services such as wildlife research, horseback riding, cannery tours, cooking lessons, harvest festivals, barn dances, farm stays, guided tours, and petting zoos. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Agritourism Market Report 2026?

The agritourism market research report is one of a series of new reports from The Business Research Company that provides market statistics, including Market Report 2026?global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the agritourism Market Report 2026? The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the Market Report 2026?