Customer engagement solutions refer to solutions that can improve and automate customer self-service options. It helps the live agent concentrate on other requests, such as calls or chat requests. This also helps to improve customer loyalty. Customer engagement solutions used to solve problems without requiring a support team. The main types of components in customer engagement solutions are solutions and services. A customer engagement solution can range from a live chat tool that allows communicating with customers through your service channel(s) to enterprise-level software that covers every single touchpoint a user has during their sales journey with your company. The different deployment types include on-premise, cloud, and involve various organization sizes such as small and medium enterprises, large enterprises. it is employed in BFSI, consumer goods and retail, telecommunication, healthcare and life sciences, automotive and transportation, media and entertainment, travel and hospitality, manufacturing, and other verticals. The customer engagement solutions market research report is one of a series of new reports from The Business Research Company that provides customer engagement solutions market statistics, including customer engagement solutions industry global market size, regional shares, competitors with a customer engagement solutions market share, detailed customer engagement solutions market segments, market trends and opportunities, and any further data you may need to thrive in the customer engagement solutions industry. This customer engagement solutions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry. The global customer engagement solution market size grew from $17.86 billion in 2022 to $20.43 billion in 2023 at a compound annual growth rate (CAGR) of 14.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The customer engagement solution market size is expected to grow to $31.94 billion in 2027 at a CAGR of 11.8%. The high penetration of the internet is expected to propel the growth of the customer engagement solutions market going forward. The Internet refers to a worldwide network that helps to transmit a variety of data and media across interconnected devices. The Internet is used in customer engagement solutions for answering customer questions digitally using tools such as email, social media, live chat, and messaging apps. For instance, in March 2021, according to Internet World Stats, a US-based internet statistics providing company, internet users rose from 4.5 billion in June 2019 to 5.1 billion in 2021 worldwide with a penetration rate of 65.6%. In addition, on an average global Internet, users are spending 6 hours and 43 minutes online every day. Therefore, the high penetration of the internet is driving the customer engagement solutions market. Technological innovations are the key trends gaining popularity in the customer engagement solutions market. Major companies operating in the customer engagement solutions sector are introducing new technological innovations to reinforce their position in the market. For instance, In October 2022, CSG International, a US-based business support systems software and services provider, launched CSG Xponent Ignite, a customer engagement solution built from industry-specific expertise that enables businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. It can hyper-personalize customer communications on their preferred engagement channels. It can also provide patients with the extraordinary experiences they get from their favorite consumer brands. In November 2021, Exotel, an India-based cloud telephony platform that powers communication for enterprises, such as startups and small and medium enterprises, acquired Cognos AI for an undisclosed amount. This acquisition helps Exotel to expand its business into new markets such as the Middle East and Southeast Asia. Congo AI is an India-based company that provides customer engagement solutions. Major players in the customer engagement solution market are Aspect Software Inc., Avaya Inc., Calabrio Inc., Genesys, IBM Corporation, Microsoft Corporation, NICE Systems Ltd., Nuance Communications Inc., OpenText Corporation, Oracle Corporation, Pegasystems Inc., Pitney Bowes Inc., Salesforce Inc., SAP SE, ServiceNow Inc., SugarCRM Inc., Verint Systems Inc., Zendesk Inc., Bpmonline, Crmnext, eGain Corporation, Eptica, Freshworks Inc., Ifs-Mplsystems, and Lithium Technologies LLC. North America was the largest region in the customer engagement solutions market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer engagement solutions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the customer engagement solutions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The customer engagement solutions market includes revenues earned by entities by providing services such as SMS and email solutions, interactive personalized video solutions, chatbot solutions, digital self-service solutions, print-to-digital solutions, and digital archiving solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global customer engagement solution market is segmented - 1) By Component: Solution, Services 2) By Deployment Type: On-Premise, Cloud 3) By Organization Size: Small and Medium Enterprises, Large Enterprises 4) By Vertical: BFSI, Consumer Goods and Retail, Telecommunication, Healthcare and Life Sciences, Automotive and Transportation, Media and Entertainment, Travel and Hospitality, Manufacturing, Other Verticals

Customer data platforms refer to software that gathers and organizes first-party customer data from many sources to provide a single, coherent, and comprehensive view of each customer to generate more personalized marketing campaigns by integrating data from several platforms to produce a single, consolidated customer database with information on all contact points and engagements. The main types of customer data platforms are analytics, access, and campaigns. The analytics customer data platforms are used to analyze customer behavior and patterns. Analytics is the process of discovering, interpreting, and communicating significant patterns in data. The various components include solutions and services that are deployed on the cloud and on-premises. The several organizations for the customer data platform are large enterprises and small and medium-sized enterprises that have various end users, including BFSI, retail and ecommerce, healthcare, manufacturing, media and entertainment, IT and telecom, and others. The customer data platform market research report is one of a series of new reports from The Business Research Company that provides customer data platform market statistics, including customer data platform industry global market size, regional shares, competitors with a customer data platform market share, detailed customer data platform market segments, market trends and opportunities, and any further data you may need to thrive in the customer data platform industry. This customer data platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global customer data platforms market size grew from $3.51 billion in 2022 to $4.63 billion in 2023 at a compound annual growth rate (CAGR) of 31.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The customer data platforms market size is expected to grow to $13.84 billion in 2027 at a CAGR of 31.5%. Growth in the retail and e-commerce industry is expected to propel the growth of the customer data platform market going forward. Ecommerce is the buying and selling of goods and services over the internet whereas the retail industry consists of all companies that sell goods and services to consumers. A customer data platform (CDP) is helpful for retail and e-commerce marketing as it makes data available to marketers and helps in personalized and targeted marketing campaigns. For instance, according to India Brand Equity Foundation, an Indian government export promotion agency, India’s e-commerce market is expected to reach USD 111 billion by 2024 and USD 200 billion by 2026. The retail industry achieved 96% of pre-COVID-19 sales in September 2021, driven by the rising demand from consumers. Therefore, the growth in the retail and e-commerce industry will drive the growth of the customer data platforms market. The AI-driven customer data platform is a key trend gaining popularity in the customer data platform market. Strong data architectures and robust AI and customer analytics solutions enable better kinds of experiences and deliver brand loyalty and growth. The major players in the market are focusing on AI-driven customer data platforms for market growth. For instance, in July 2021, Adobe Inc., a US-based computer software company providing customer data platform services introduced a new service for adobe commerce called Live Search. Adobe's official search solution aims to take search to the next level by using AI (Adobe Sensei) and other cutting-edge technology, which will help use data and insights to drive real-time relevance and personalized experiences for the users. In February 2020, Salesforce, a US-based cloud-based software company acquired Evergage for an undisclosed amount. With this acquisition, Salesforce aims to deliver data-driven experiences and personalization to its users. Evergage is a US-based provider of real-time personalization and customer data platforms. Major players in the customer data platforms market are Oracle Corporation, SAP SE, Adobe Inc., Salesforce Inc., Microsoft Corporation, SAS Institute, Teradata, Nice Systems Ltd., Dun & Bradstreet, Leadspace, BlueVenn, Tealium, BlueConic, Terminus, Tealium Inc., Agilone LLC, mParticle Inc., Segment.Io Inc., CaliberMind, Celebrus, Ascent360 Inc., Lytics Inc., ActionIQ Inc., Optimove, Exponea Ltd., and Ensighten Inc., North America was the largest region in the customer data platform market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer data platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the customer data platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The customer data platform market includes revenues earned by entities by gathering and integrating first-party customer information from various sources to create a single, coherent, and comprehensive picture of each customer. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global customer data platforms market is segmented - 1) By Type: Analytics, Access, Campaign 2) By Component: Solutions, Services 3) By Deployment Mode: Cloud, On-Premises 4) By Organization Size: Large Enterprises, Small And medium-Sized Enterprises (SMEs) 5) By End-User: Banking, Financial Services And Insurance (BFSI), Retail And E-commerce, IT And Telecom, Healthcare, Manufacturing, Media And Entertainment, Other End-Users

The customer analytics refer to the tools and processes that firms employ to derive customer insights and make business choices by analyzing customer behaviour data. It is used to improve customer conversion, engagement, and retention. The main solutions in customer analytics include social media analytical tools, dashboard, extract transform load or data management, web analytical tool, reporting, voice of customer (VOC), and analytical tools. Social media analytical tools refer to a tool that tracks, evaluates, and subsequently improves the performance of social media. It comprises of graphical dashboard and data visualization techniques that provide the users a clear knowledge of the performance of their social media presence. These solutions are used by enterprises such as large enterprises, small and medium-sized enterprises (SMEs) and are deployed on-premises and cloud. They are applied on brand management, campaign management, churn management, customer behavioral analysis, product management, and others. These solutions are used by industries ranging from BFSI, wholesale and retail, telecommunication and IT, utilities, healthcare, travel and hospitality, and others. The customer analytics market research report is one of a series of new reports from The Business Research Company that provides customer analytics market statistics, including Customer analytics industry global market size, regional shares, competitors with a customer analytics market share, detailed customer analytics market segments, market trends and opportunities, and any further data you may need to thrive in the customer analytics industry. This customer analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global customer analytics market size grew from $8.88 billion in 2022 to $10.57 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The customer analytics market size is expected to grow to $21.07 billion in 2027 at a CAGR of 18.8%. The rising demand for improved customer satisfaction is significantly contributing to the growth of the customer analytics market. The demand for improved customer satisfaction is rising due to the need to retain customers, gain a competitive advantage, enhance customer loyalty, boost brand reputation, and overall business growth. This need for improved customer satisfaction will lead to significant demand for customer analytics as it assists in identifying activities that result in pleased or unsatisfied customers by analyzing customer behavioral data. Companies undertaking customer analytics may identify tendencies creating unhappiness and execute strategies to retain current customers. For instance, the January 2022 UK Customer Satisfaction Index (UKCSI) increased by 1.6 points from the previous year, which is now 78.4 (out of 100). There has been a massive increase in individuals willing to pay more for better service - up 8.1% points since the COVID-19 pandemic began. This signifies that the need for improved customer satisfaction is growing, and it is a priority for organizations. Therefore, the rising demand for improved customer satisfaction will drive the growth of the customer analytics market. The strategic partnership is a key trend in the customer analytics market. Key companies enter into strategic partnerships to enhance customer analytics solutions by leveraging each other's expertise, technology, and resources for improving the overall customer experience. These partnerships also help companies to strengthen their market position. For instance, in May 2022, ADA, Malaysia-based analytics, data, and artificial intelligence (AI) company, and Treasure Data, a US-based global customer data platform (CDP) company announced a strategic collaboration. The strategic alliance seeks to offer end-to-end enterprise customer-centric solutions to 10 South and Southeast Asian markets, including South Korea. This collaboration will assist organizations in improving and personalizing the customer journey while communicating effectively and managing data gaps. This will be enabled by combining Treasure Data's smart CDP capabilities and ADA's analytics, data, and AI solutions with consumer models. It will use a CDP with a single customer view, supporting the design and unifying data, activating platforms from media to mobile to web to CRO (conversion rate optimization), and providing full technical support. In February 2020, Salesforce, an American cloud-based software company that provides complete cloud solutions to its customers to enhance their personalization and CDP platforms acquired Evergage for an undisclosed amount. The acquisition helps Salesforce fill gaps in marketing cloud offerings and adds a real-time focus on the web and applications. Evergage is an American cloud-based software company that allows its users to collect, analyze and respond to user behavior on websites. Major players in the customer analytics market are Adobe Systems Inc., Google, IBM Corporation, Microsoft, Oracle Corporation, Salesforce, SAP AG, SAS Institute, Teradata Corporation, Verint Systems Inc., Actuate Software Corporation, Angoss Software Corporation, Fair Isaac Corporation, Manthan Systems, and Mixpanel. North America was the largest region in the customer analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the customer analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The customer analytics market includes revenues earned by entities providing predictive analytics services, data visualization, information management, and segmentation, used in customer analytics for direct marketing, site selection, and customer relationship management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global customer analytics market is segmented - 1) By Solution: Social Media Analytical Tools, Dashboard, Extract Transform Load or Data Management, Web Analytical Tool, Reporting, Voice of Customer (VOC), Analytical Tools 2) By Organization Size: Large Enterprises, Small and Medium-Sized Enterprises (SMEs) 3) By Deployment Mode: On-Premises, Cloud 4) By Application: Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management, Other Applications 5) By End-User: BFSI, Wholesale and Retail, Telecommunication and IT, Utilities, Healthcare, Travel and Hospitality, Others End Users

 Software defined data center (SDDC) refers to a data storage facility where networking, storage, CPU, and security are all virtualized and offered as a service. SDDCs are similar to a traditional data centers, with some prominent differences, specifically through their use of abstraction, virtualization, automation, and resource pooling. The main types of the software defined data center are software-defined computing (SDC), software-defined storage (SDS), software-defined data center networking (SDDCN) and automation and orchestration. Software defined computing refers to an integrated abstraction layer that portrays the computing environment as a collection of physical and virtual resources that may be dynamically assembled into services by users. Hardware, software and services are the components of the software defined data center. The software defined data center are used by small, medium and large-scale enterprises in banking, financial services and insurance (BFSI), information technology (IT) and telecom, government and defense, healthcare, education, retail, manufacturing and other industries. The software defined data center market research report is one of a series of new reports from The Business Research Company that provides software defined data center market statistics, including software defined data center industry global market size, regional shares, competitors with a software defined data center market share, detailed software defined data center market segments, market trends and opportunities, and any further data you may need to thrive in the software defined data center industry. This software defined data center market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global software defined data center market size grew from $53.37 billion in 2022 to $65.53 billion in 2023 at a compound annual growth rate (CAGR) of 22.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The software defined data center market size is expected to grow to $149.09 billion in 2027 at a CAGR of 22.8%. The growing adoption of digitalization is expected to be a significant driver for the growth of the software defined data center market. The adoption of digitalization is increasing due to the need for increased productivity, lowering operational costs, enabling faster decision-making, increasing efficiency, technological advancements, push towards digitalization from stakeholders, and others. The increasing adoption of digitalization will generate a huge amount of data that needs to be stored, driving the need for software defined data centers. This need for data centers will create a huge demand for data center services to set up, manage, and operate data centers. For instance, according to a survey conducted among 1,200 CXOs and decision-makers in 9 countries by Fujitsu and published in August 2021, during the pandemic, 82% of respondents from offline organizations had accelerated the digital transformation into their business. During the pandemic, digital became the default mode of living and working, making the organizations adapt to digitalization by creating remote work environments and digitalizing customer services. Therefore, the growing adoption of digitalization will drive the software defined data center market. Growing adoption by hyper-scale cloud is a major trend in the software defined data center market. Hyper-scale is about massive scale in computing, typically for big data or cloud computing. Hyperscale infrastructure is designed for horizontal scalability and leads to high-performance levels, throughput, and redundancy to enable fault tolerance and high availability. Hyperscale computing often relies on massively scalable server architectures and virtual networking. Hyperscale cloud solutions deliver the most cost-effective approach to addressing demanding requirements. For instance, in June 2021, Singapore's sovereign wealth fund GIC private ltd (Government of Singapore Investment Corporation) and Equinix, a US-based company specializing in internet connection and data centers, agreed to invest $3.9 billion to build hyper-scale data centers. In May 2022, Broadcom Inc., a US-based semiconductor and infrastructure software product manufacturer, acquired VMware, Inc for $61 billion. This acquisition will provide enterprise customers with a broader range of essential infrastructure solutions, accelerating innovation and addressing the most intricate information technology infrastructure requirements. The combined solutions will give more options and flexibility to build, run, manage, connect, and protect applications at scale across varied, distributed environments, wherever they run: from the data center to any cloud and edge computing. VMware, Inc is a US-based cloud computing and virtualization technology company. Major players in the software defined data center market are VMware Inc., Microsoft Corporation, Hewlett Packard Enterprise Company, Dell Technologies, Oracle Corporation, IBM, Nutanix, Cisco Systems Inc., Huawei Technologies Co Ltd., Fujitsu Ltd., Arista Networks, Citrix Systems Inc., NEC Corporation, Hitachi Vantara LLC, SAP SE, EMC Corporation, NetApp Inc and Lenovo. North America was the largest region in the software defined data center market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the software defined data center market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the software defined data center market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The software defined data center (SDDC) market includes revenues earned by entities by providing data storage solutions that enable central, cloud management for running, managing, and securing applications. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global software defined data center market is segmented - 1) By Type: Software Defined Computing (SDC), Software-Defined Storage (SDS), Software-Defined Data Center Networking (SDDCN), Automation and Orchestration 2) By Component: Hardware, Software, Services 3) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large enterprises 4) By Vertical: Banking, Financial Services And Insurance (BFSI), Information Technology (IT) And Telecom, Government And Defense, Healthcare, Education, Retail, Manufacturing, Others Verticals

Customer journey analytics refer to evaluating customer behavior across touchpoints and time to determine how customer behavior affects behavior outcomes. The methods for customer journey analytics are predictive analytics, real-time analytics, and customer segmentation. The customer journey analytics are used to assist organizations in activating and improving engagement throughout the customer journey with their accessible, collaborative interface. The main components of customer journey analytics are solutions and services. Solution refers to applications that enable businesses to manage the customer experience across channels and interfaces. The various organization levels in customer journey analytics are large enterprises, small and medium-sized enterprises (SMEs) that use several data sources such as the web, social media, mobile, email, stores, call centers, and others. The different applications include customer segmentation and targeting, customer behavioral analysis, customer churn analysis, brand management, campaign management, product management, and others. It is employed in BFSI, IT and telecom, healthcare, retail and eCommerce, government and defense, media and entertainment, manufacturing, and other industry verticals. The customer journey analytics market research report is one of a series of new reports from The Business Research Company that provides Customer journey analytics market statistics, including customer journey analytics industry global market size, regional shares, competitors with a customer journey analytics market share, detailed Customer journey analytics market segments, market trends and opportunities, and any further data you may need to thrive in the customer journey analytics industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry. The global customer journey analytics market size grew from $10.46 billion in 2022 to $12.84 billion in 2023 at a compound annual growth rate (CAGR) of 22.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The customer journey analytics market size is expected to grow to $27.07 billion in 2027 at a CAGR of 20.5%. The adoption of big data analytics is expected to propel the growth of the customer journey analytics market going forward. Data analytics can be referred to as the process of analyzing raw data in order to draw conclusions and help businesses optimize their performance. Businesses employ big data and data analytics to have a strong customer journey analytics platform, where companies collect user actions in one central database to get valuable insight into customer behavior, which results in an increase in the demand for analytics services. For instance, according to ZDNet, a US-based business technology news website, the big data analytics market is expected to reach $103 billion by 2023, with 45% of enterprises running their big data workloads in the cloud. Therefore, the adoption of big data analytics is driving the demand for the consumer journey analytics market. The emergence of artificial intelligence and machine learning is a key trend gaining popularity in the customer journey analytics market. Artificial intelligence is used as part of a comprehensive digital transformation strategy to increase customer satisfaction, make strategic use of customer data, automate labor, increase responsiveness, and speed up data-driven decision-making. Major companies operating in the customer journey analytics sector are focused on introducing new technologies to improve customer experience. For instance, in January 2021, BryterCX, a US-based customer journey intelligence company, launched IRIS, an AI-enabled flagship platform with the development of new journeys science tools such as orchestration, mapping, and CX (Customer experience) monitoring and management, offers a comprehensive solution for managing and enhancing customer journeys to journey analysts, business line owners, and CX executives. In December 2021, Genesys, a US-based software company engaged in offering customer experience orchestration, acquired Pointillist and Exceed.ai. for an undisclosed amount. With this acquisition, Genesys aims to extend the market leadership of the company and enhance customer and employee experiences across the workplace with journey analytics and conversational AI for marketing and sales. Pointillist is a US-based company that provides customer-centric enterprises to optimize the customer experience. Exceed.ai is a US-based conversational marketing and sales platform. Major players in the customer journey analytics market are Acxiom LLC, Nice Ltd., Quadient, Salesforce Inc., Verint Systems, Kitewheel LLC, Servion, Amperity, Google LLC, Microsoft Corporation, Genesys Telecommunications Laboratories Inc., Alterian, and Oracle Corporation. North America was the largest region in the customer journey analytics market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer journey analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the customer journey analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The customer journey analytics market consists of revenues earned by entities by providing customer journey analytics through web, social media and email. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global customer journey analytics market is segmented - 1) By Component: Solution, Services 2) By Organization Size: Large Enterprises, Small and Medium-sized Enterprises (SMEs) 3) By Data Source: Web, Social Media, Mobile, Email, Store, Call Center, Other Data Sources 4) By Application: Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, Other Applications 5) By Industry Vertical: BFSI, IT And Telecom, Healthcare, Retail And eCommerce, Government And Defense, Media And Entertainment, Manufacturing, Other Industry Verticals

A software product is a software system that is eligible for being delivered to its customer with documentation that explains how to install and use the system. The main types of software products are operating systems and productivity software publishing, database, storage and backup software publishing, business analytics and enterprise software, video game software, and design, editing & rendering software. Business analytics and enterprise software tools are types of application software that retrieve data from one or more business systems and combine it in a repository, such as a data warehouse, to be reviewed and analyzed. Enterprise software is computer software used to satisfy the needs of an organization rather than individual users. The software products have applications in large enterprises and small and medium enterprises. The various end-user industries are BFSI, media and entertainment, IT and telecommunications, energy and utilities, government and public sector, retail and consumer goods, manufacturing and others. The software products market research report is one of a series of new reports from The Business Research Company that provides software products market statistics, including software products industry global market size, regional shares, competitors with a software products market share, detailed software products market segments, market trends and opportunities, and any further data you may need to thrive in the software products industry. This software products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global software products market grew from $1333.48 billion in 2022 to $1500.2 billion in 2023 at a compound annual growth rate (CAGR) of 12.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The software products market is expected to grow to $2357.31 billion in 2027 at a CAGR of 12.0%. IoT technology adoption by manufacturing and transportation services companies is expected to drive the software products market in the forecast period. IoT is a network of physical objects such as devices, vehicles, buildings and other items which are embedded with electronics, software, sensors and network connectivity enable these objects to collect and exchange data. For instance, Microsoft and Rolls-Royce have announced a partnership centering on future Rolls-Royce intelligent engines, which will integrate Microsoft Suite into its service solutions to expand its digital capabilities. According to International Data Corporation (IDC), global spending on IoT was around $1.4 trillion in 2021; this includes hardware, software and services for IoT technologies. Thus, IoT technology adoption is expected to expand the demand for software products. The software products market is expected to be limited due to high competition in terms of pricing, product portfolio and other factors from market competitors and new entrants in the market during the forecast period. Existing players in the market are offering a wider range of products at competitive process to increase their customer base and boost revenues. A large number of start-up companies are also developing innovative products. As most of these start-ups are funded by venture capital companies, they have sufficient capital for the research and development of new software products. Furthermore, the increase in competitors in the market is likely to result in price-wars. This would affect the sales of companies, resulting in lower revenues and profit margins. These price-wars further affect the funding available for research and development projects, this limits the launch of new products, thereby having a negative impact on the market growth. Top software vendors such as Oracle and SAP have been attempting to penetrate the middle market, to expand their client base, and increase overall revenues. These companies have begun offering scaled-down, pre-configured versions of their applications. They are pursuing new distribution channels to sell and distribute their software products and are also acquiring mid-market software companies to increase their market shares and revenues. For example, SAP acquired Business One software to penetrate the middle market. Major companies in the software products market include Microsoft, Oracle Corp, Google, salesforce.com, Tencent Holdings Co Ltd., International Business Machines Corporation, Adobe Systems Incorporated, Nintendo Co Ltd., Fiserv, Inc. and Sony Corp. Asia-Pacific was the largest region in the software products market in 2022. North America was the second largest region of the software products market. The regions covered in the software products market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the software products market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The software products market includes revenues earned by entities by developing and distributing software products for commercial and personal use. Software products are usually sold in the form of licenses to use the software for a specified period or permanently. The license generally entitles the buyer to receive updates of the programs. Companies in this industry create and distribute computer software by designing software, providing documentation, assisting in installation and providing support services to software purchasers. Some businesses design, develop and publish; others only publish. The market value does not include revenues generated from Software as a Service (SaaS). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global software products market is segmented - 1) By Type: Operating Systems & Productivity Software Publishing, Database, Storage & Backup Software Publishing, Business Analytics & Enterprise Software, Video Game Software, Design, Editing & Rendering Software 2) By Application: Large Enterprises, Small And Medium Enterprises 3) By End-User Industry: BFSI, Media And Entertainment, IT and Telecommunications, Energy And Utilities, Government And Public Sector, Retail And Consumer Goods, Manufacturing, Other End User Industries Subsegments Covered: Operating Systems, Productivity Software Publishing, Database Software, Middleware Software, Storage And Backup Software, ERP Software, BI Software, CRM Software, SCM Software, Other Software, Browser Games, PC Games, Smart Phone/Tablet Games, Console Games, Engineering Design Software, Animation And VFX Design Software, Image/Video Editing And Graphic Design Software

The self-service technologies refer to technological interfaces that empower customers to complete or gather information without the assistance of an employee. Self-service technologies offer customers the ability to interact and transact with a business via an interface, independent of direct communication with another person. The main types of self-service technologies are ATMs, kiosks, and vending machines. ATMs are software power electronic standalone devices. which eliminates the requirement for a customer care representative to interface with the user's bank and accounts. Through the hardware interface, the consumer can access their account and withdraw any funds that are accessible. The components of self-service technologies are hardware, software, and services. They are used in industries ranging from BFSI, manufacturing, hospitality, retail, healthcare, offices, education, and other end users. The self-service technologies market research report is one of a series of new reports from The Business Research Company that provides self-service technologies market statistics, including self-service technologies industry global market size, regional shares, competitors with a self-service technologies market share, detailed self-service technologies market segments, market trends and opportunities, and any further data you may need to thrive in the self-service technologies industry. This self-service technologies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global self-service technologies market size grew from $35.23 billion in 2022 to $38.42 billion in 2023 at a compound annual growth rate (CAGR) of 9.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The self-service technologies market size is expected to grow to $55.43 billion in 2027 at a CAGR of 9.6%. The rise in demand for self-service machines and automated devices will drive the self-service technologies market in the forecast period. A self-service kiosk is a touchscreen computer or interactive tablet that enables a customer to access information or services without having to speak to a live person. The increasing shift among companies operating in service industries to adapt self-service machines to reduce human resources and retain existing customers with highly effective services has increased the demands for self-service machines and automated devices across the globe. For instance, in 2020, according to a PYMTS poll, self-service checkouts are used by 34.7% of retail shoppers because they have fewer lineups, and 49.4% do so because the process is quicker. Customers have quickly gotten used to tech-enabled self-service alternatives in restaurants, so it stands to reason that hotel guests would do the same. Therefore, increasing demand for self-service machines and automated devices is expected to boost demand for self-service technologies during the forecast period. Technological advancements have emerged as a key trend in the self-service technologies market. The companies operating in self-service technologies are focusing on developing innovative solutions with advanced technologies such as AI, blockchain, and others to meet the demand for self-service machines and automated devices, wireless communication, remote management and technology advancements in both rural as well as urban areas. For instance, in 2021, Fuji Electric Co., Ltd. introduced an intelligent vending machine that dispenses various hygiene products such as wet tissues, masks, and disinfectant sprays. In April 2022, Press Ganey, a US-based company provider of solutions to increase patient, member, employee, and consumer experience across the healthcare ecosystem, acquired Forsta for an undisclosed amount. Through this acquisition, Press Ganey is focused on expanding into new markets and sectors while utilizing market research, CX, and EX technology that is extremely complementary to our current healthcare products. Forsta, is a New York-based company that provides market research, customer experience (CX), and employee experience (EX) technology. Major players in the self-service technologies market are KIOSK Information Systems Inc., NCR Corporation, HESS Cash Systems GmbH & Co, Fujitsu, Glory Ltd., Azkoyen Group, Crane Co., Toshiba Corporation, IBM Corporation, Diebold Nixdorf Incorporated, Euronet, Maas International Europe B.V., Vend-Rite, International Business Machine (IBM) Corporation, Diebold Inc., Maas International Europe B.V., Dendrite, GRGBanking, HYOSUNG TNS Inc., and Maas International Europe B.V. North America was the largest region in the self-service technologies market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the self-service technologies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the self-service technologies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The self-service technologies market consists of revenues earned by entities by providing software, hardware and services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global self service technologies market is segmented - 1) By Type: ATM, Kiosks, Vending Machine 2) By Component: Hardware, Software, Services 3) By End-User: BFSI, Manufacturing, Hospitality, Retail, Healthcare, Offices, Education, Other End Users

Software is a set of instructions, data, or programs used to operate a computer and perform specific tasks. Business process outsourcing (BPO) is a business practice in which an organization contracts with an external service provider to perform important business functions or tasks. The main types of services in software and BPO services are software services and BPO services. BPO (business process outsourcing) services are the services provided by using a third-party provider company to perform an essential business task. It can used by large enterprises, small and medium enterprises and are often used in financial services, retail & wholesale, information technology, manufacturing, healthcare and other industries. The software and BPO services market research report is one of a series of new reports from The Business Research Company that provides software and BPO services market statistics, including software and BPO services industry global market size, regional shares, competitors with a software and BPO services market share, detailed software and BPO services market segments, market trends and opportunities, and any further data you may need to thrive in the software and BPO services industry. This software and BPO services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry. The global software and bpo services market grew from $1886.15 billion in 2022 to $2073.16 billion in 2023 at a compound annual growth rate (CAGR) of 9.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The software and bpo services market is expected to grow to $2961.61 billion in 2027 at a CAGR of 9.3%. The emergence of startups as major clients of software and BPO service providers is expected to drive the market. Driven by cost efficiency and the necessity to focus on core operations, startups have started outsourcing non-core operations such as finance and recruitment to specialized agencies and companies. For instance, outsourcing of finance and tech operations helps Leverage Edu, an India-based EdTech startup connecting students with mentors, save approximately 40% of its capital through outsourcing. The increasing number of startups is also expected to positively impact the market. The number of startups in India is expected to increase to 10,500 by 2020, a 4000 increase from the current number, depicting new opportunities for the software and BPO services market in the client expansion and revenue generation. High employee attrition in the BPO services industry is expected to hinder the growth of the BPO services market in the forecast period. According to the Analytics India Employee Attrition Study, in 2017, the USA accounted for the highest attrition rate of 42% in the BPO services industry, followed by Australia - 29%, Europe - 24% and India - 18% attrition. The impact of high attrition is expected to increase hiring costs for training and development of new employees, failure to attract new clients and decrease in productivity of the BPO services sector. All these factors are expected to reduce BPO providers' profitability and stability in the market, hindering the growth. Many software services companies are adopting quality standards such as Information Technology Infrastructure Library (ITIL) and International Organization for Standardization (ISO) 9001 to align IT services with business requirements. ITIL describes processes, procedures and tasks that can be applied by an organization to deliver software products and services that meet predefined quality metrics. Similarly, ISO 9001 is a standard for quality products and services that meet desired quality standards and are reliable. For instance, about 1.1 million ISO 9001 certificates have been issued till date to companies, including software services, medical devices, oil and gas, automotive companies and government organizations. In September 2021, Sitel Group, a US-based customer service company offering BPO services, completed the acquisition of Sykes Enterprises, Inc., for approximately $2.2 billion. Under this deal, Sitel has acquired all outstanding shares of SYKES common stock and aims to reach and diversify product and service offerings to benefit customers. Sykes Enterprises is a business process outsourcing company. Major companies in the software and BPO services market include TCS, Nippon Telegraph And Telephone Corp, telefonaktiebolaget lm ericsson, Cognizant Technology Solutions Corp, Dell Technologies Inc., Hewlett Packard Enterprise Co, Microsoft, Capgemini, Cisco Systems, Inc., and Infosys ltd. Asia-Pacific was the largest region in software and BPO services market in 2022. North America was the second largest region in software and BPO services market. The regions covered in the software and BPO services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the software and BPO services market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The software and BPO services market includes revenues earned by entities by providing software and BPO services including application software programming services, computer program (software) development, computer software support services and web design services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The global software and bpo services market is segmented - 1) By Type: BPO Services, Software Services 2) By Organisation Size: Large Enterprises, Small And Medium Enterprises 3) By End-Use Industry: Financial Services, Retail & Wholesale, Information Technology, Manufacturing, Healthcare, Other End-User Industries Subsegments Covered: CRM BPO, HRO BPO, F&A BPO, Other BPO Services, Application Software, Infrastructure Software, Vertical - Specific Software, Software Outsourcing Services, Other Software Services