Digital Gift Card Market Report 2026

Digital Gift Card Market Overview

• Digital Gift Card market size has reached to $581.38 billion in 2025 • Expected to grow to $1259.02 billion in 2030 at a compound annual growth rate (CAGR) of 16.6% • Growth Driver: Digital Payment Awareness Fuels Growth In Gift Card Market • Market Trend: Network-Level Gift Card Elevating Digital Gifting In The Market • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Digital Gift Card Market?

Digital gift cards can be sent to the recipient's email address and used online or in stores. They are an electronic version of physical gift cards. Digital gift cards are frequently used in developing strategies to promote businesses, raise brand awareness, cut down on fraud, and draw in new clients. The digital gift card is used as an alternative form of payment for goods and services at a specific store or business store. The main types of functional attributes in digital gift cards are open-loop gift cards and closed-loop gift cards. The open-loop gift cards are used by recipients at eateries, retail outlets for clothing, supermarkets, and other places. They may even be used to cover one-time expenses. Since they are compatible with various credit card systems, open-loop gift cards can be used almost anywhere. The different business types include business to business (B2B) and business to consumer (B2C). It is used in consumer goods, health and wellness, restaurants and bars, travel and tourism, media and entertainment, and other applications.

What Is The Digital Gift Card Market Growth Forecast?

The digital gift card market size is expected to see rapid growth in the next few years. It will grow to $1259.02 billion in 2030 at a compound annual growth rate (CAGR) of 16.6%. The growth in the forecast period can be attributed to growing adoption of digital gifting in emerging markets, rising demand for cross-border digital gift cards, increasing integration with mobile payment apps, expansion of corporate incentive programs, growing focus on secure and scalable gifting platforms. Major trends in the forecast period include increasing adoption of e-gifting for corporate promotions, rising integration of omnichannel gift card platforms, growing use of personalized and branded digital gift cards, expansion of fraud detection and security features, increasing use of digital gift cards as alternative payment methods.

Global Digital Gift Card Market Segmentation

1) By Functional Attribute: Open Loop Gift Card, Closed Loop Gift Card 2) By Business Type: Business To Business (B2B), Business To Consumer (B2C) 3) By Application: Consumer Goods, Health And Wellness, Restaurants And Bars, Travel And Tourism, Media And Entertainment, Other Applications Subsegments: 1) By Open Loop Gift Card: General Purpose Reloadable Cards, Non-Rechargeable Cards, Multi-Brand Gift Cards 2) By Closed Loop Gift Card: Retailer-Specific Cards, Brand-Specific Cards, Promotional Cards

What Is The Driver Of The Digital Gift Card Market?

The surge in awareness of digital payment is expected to propel the growth of the digital gift card market going forward. Digital payments are payments, made via digital or internet channels without the exchange of actual money. The gift cards are quickly purchased and used at critical businesses including grocery stores and online-only retailers as a mode of digital and contactless payment option. Due to the simplicity of sending and using digital gift cards as a contactless payment method, their popularity has surged. For instance, in January 2024, according to the report published by the European Central Bank, in the first half of 2023, the euro area saw a 10.1% increase in non-cash payment transactions, reaching 67.0 billion, despite a 4.5% decline in the corresponding total value to €111.4 trillion compared to the same period in 2022. Therefore, the surge in awareness of digital payments is driving the growth of the digital gift card industry.

Key Players In The Global Digital Gift Card Market

Major companies operating in the digital gift card market are Walmart Inc., Amazon.com Inc., Target Brands Inc., American Express Company, PayPal Holdings Inc., Fiserv Inc., Loop Commerce Inc., Blackhawk Network Holdings Inc., InComm Payments, Apple Inc., First Data Corporation, Treatful Inc., Stored Value Solutions, Prezzee, Givex Corporation, Yiftee Inc., Qwikcilver Solutions Pvt Ltd, Tango Card, Giftango Corporation, Buyatab Online Inc., Paytronix Systems Inc., GiftbitInc, GiftRocket Inc., eGifter LLC, Giftogram Inc., Giftly Inc., National Gift Card Group, SVM Global Limited, Giveter Inc., The Gift Card Café LLC, Eagle Eye Solutions Group plc

Global Digital Gift Card Market Trends and Insights

Major companies in the digital gift card market are developing innovating solutions, such as network-level gift card, to boost digital commerce during the festive season. A network-level gift card is a type of digital gift card that operates on a specific network or platform, rather than being tied to a single retailer or brand. For instance, in September 2023, the Open Network for Digital Commerce (ONDC), an India-based non-profit company established by the Government of India, launched the ONDC Network Gift Card powered by RuPay Network to empower sponsor organizations to reward, incentivize, or spread festive joy among their employees. This card boasts seamless usability across various ONDC-enabled buyer applications, such as Paytm, Mystore, Craftsvilla, Pincode, Spice Money, and Magicpin, with a maximum load limit of INR 10,000. Unlike traditional gift cards, ONDC's offering stands out by providing customers the freedom to make purchases from any brand or product, enhancing customer engagement and contributing to increased transactions on the ONDC platform, thereby fostering growth in the digital gift card market.

What Are Latest Mergers And Acquisitions In The Digital Gift Card Market?

In December 2023, Ackroo, a Canada-based cloud-based marketing platform that aids businesses in managing loyalty, gift cards, and promotional transactions, acquired GiftFly's eGift card business for $750,000 amount. This deal significantly bolsters market expansion, product enhancement, and strategic focus, catalyzing growth and development in the digital gift card market. GiftFly is a US-based company that provides eGift card platforms for small to medium-sized businesses.

Regional Outlook

North America was the largest region in the digital gift card market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Digital Gift Card Market?

The digital gift cards market consists of sales of employee gift card, incentive card, corporate prize card, visa e-gift card, amazon e-gift card, best buy e-gift card, apple e-gift card, google play e-gift card. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Digital Gift Card Market Report 2026?

The digital gift card market research report is one of a series of new reports from The Business Research Company that provides market statistics, including Market Report 2026?global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the digital gift card Market Report 2026? The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the Market Report 2026?