Digital Signage In Quick-Service Restaurants (QSRs) Market Report 2026

Digital Signage In Quick-Service Restaurants (QSRs) Market Overview

• Digital Signage In Quick-Service Restaurants (QSRs) market size has reached to $2.99 billion in 2025 • Expected to grow to $5.47 billion in 2030 at a compound annual growth rate (CAGR) of 12.8% • Growth Driver: Rising Popularity Of Digital Advertising Driving Growth Of Market Due To Demand For Dynamic And Targeted Promotions • Market Trend: Innovative Sustainable Display Technologies Driving Energy Efficiency • North America was the largest region in 2025.

What Is Covered Under Digital Signage In Quick-Service Restaurants (QSRs) Market?

Digital signage in quick-service restaurants (QSRs) refers to the use of digital displays, interactive screens, and menu boards to enhance customer experience by providing dynamic menus, promotions, real-time updates, order tracking, and personalized content, improving order efficiency, brand engagement, and operational productivity while enabling seamless communication between customers and restaurant staff. The main components of digital signage in quick-service restaurants (QSRs) are hardware and software. Hardware encompasses the physical devices used by QSRs to display digital content. Technologies employed include liquid crystal display (LCD), light-emitting diode (LED), organic light-emitting diode (OLED), and projection. Available resolutions range from 8K, 4K, full high definition (FHD), high definition (HD), and lower than high definition, and find applications in indoor signage and outdoor signage.

What Is The Digital Signage In Quick-Service Restaurants (QSRs) Market Growth Forecast?

The digital signage in quick-service restaurants (qsrs) market size is expected to see rapid growth in the next few years. It will grow to $5.47 billion in 2030 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to increasing use of AI in food service marketing, growth of omnichannel dining experiences, rising adoption of data-driven promotions, demand for operational efficiency, expansion of smart restaurant concepts. Major trends in the forecast period include dynamic digital menu boards, AI-driven menu personalization, real-time promotional content updates, integration with pos systems, interactive self-service displays.

Global Digital Signage In Quick-Service Restaurants (QSRs) Market Segmentation

1) By Component: Hardware, Software 2) By Technology: Liquid Crystal Display (LCD), Light-Emitting Diode (LED), Organic Light Emitting Diode (OLED), Projection 3) By Resolution: 8K, 4K, Full High Definition (FHD), High Definition (HD), Lower Than High Definition 4) By Application: Indoor Signage, Outdoor Signage Subsegments: 1) By Hardware: Displays, Media Players, Projectors, Mounts And Enclosures, Interactive Kiosks 2) By Software: Content Management Software (CMS), Analytics And Reporting Software, Device Management Software, Scheduling Software, Integration Software

What Is The Driver Of The Digital Signage In Quick-Service Restaurants (QSRs) Market?

The increasing popularity of digital advertisement is expected to propel the growth of digital signage in quick-service restaurants (QSRs) market going forward. Digital advertising is the practice of promoting goods and services through interactive, graphically dynamic, and real-time material on digital platforms such as websites, social media, and digital signage. The rise in digital advertising is fueled by the shift to online platforms and the demand for highly targeted, data-driven campaigns. Digital signage at quick-service restaurants improves digital advertising by delivering dynamic, real-time content that grabs customers' attention, promotes targeted deals, and increases brand interaction. For instance, in October 2024, the Advertising Association, a UK-based trade association, reported that UK advertising spending reached $12.29 billion (£10 billion) in the second quarter of 2024, representing a 13.4% year-on-year growth. Therefore, the increase in demand for digital advertisements is driving the digital signage in quick service restaurants (QSRs) market.

Key Players In The Global Digital Signage In Quick-Service Restaurants (QSRs) Market

Major companies operating in the digital signage in quick-service restaurants (qsrs) market are Samsung Electronics Co. Ltd., Sony Group Corporation, Panasonic Corporation, Koninklijke Philips N.V., Advantech Co. Ltd., Mood Media Corporation, Ampacto, Peerless-AV , Visix Inc., Omnivex, Sparsa Digital Pvt. Ltd., Signagelive Limited, Retailr, Cornea, Digital Display Works Limited, Navori, Wilyer Private Limited, NowSigange, Xtreme Media Private Limited, LaneSquare Technology Pvt Ltd.

Global Digital Signage In Quick-Service Restaurants (QSRs) Market Trends and Insights

Major companies operating in the digital signage in quick service restaurants (QSRs) market are focusing on developing innovative solutions, such as non-emissive e-paper technology, to enhance sustainability, reduce energy costs, and improve operational efficiency. Non-emissive e-paper is a display technology that reflects ambient light to show content, resembling traditional paper. For instance, in October 2024, Praevar Corporation, a Canada-based design services company, launched the ePoster, a new line of sustainable digital signage systems incorporating a 32-inch E Ink Spectra 6 display for indoor advertising and retail. This battery-powered, full-color display has low energy usage and wireless information updates and is an environmentally responsible alternative to traditional paper posters.

What Are Latest Mergers And Acquisitions In The Digital Signage In Quick-Service Restaurants (QSRs) Market?

In January 2025, Maguar Capital Management GmbH, a Germany-based private equity company, acquired Navori Labs for an undisclosed amount. The acquisition is set to enhance Navori's position as a global leader in digital signage software by utilizing Maguar’s resources, network, and expertise. Navori Labs is a Switzerland-based software company that specializes in digital signage software and computer vision solutions.

Regional Insights

North America was the largest region in the digital signage in quick-service restaurants (QSRs) market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Digital Signage In Quick-Service Restaurants (QSRs) Market?

The digital signage in quick service restaurants (QSRs) market includes revenues earned by entities providing services such as menu display and updates, promotional content, queue management, and branding and engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital signage in quick service restaurants (QSRs) market also includes sales of digital screens and devices, digital menu boards, interactive kiosks, and drive-thru displays. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Digital Signage In Quick-Service Restaurants (QSRs) Market Report 2026?

The digital signage in quick-service restaurants (qsrs) market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the digital signage in quick-service restaurants (qsrs) industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.