Direct To Home (DTH) Service Global Market Report 2023 – By Type (Standard TV, HD, Ultra HD), By Subscription Types (Basic, Premium, Other Subscription Types), By End User (Residential, Commercial, OnVehicle) – Market Size, Trends, And Global Forecast 2023-2032

A smart TV is a digital TV that is connected to the internet and can stream various content from different applications, access streaming services, and can connect to other wireless devices. Smart TV is used in homes, offices, and education sectors. The main product types of smart TV are 4K UHD TV, Full HD TV, HDTV, and 8K TV. A screen with a resolution four times that of a Full HD (1080p) TV is referred to as 4K Ultra HD. The various types of panels including LCD, LED, OLED, and QLED that are used by homes, offices, education institutions, and other end-users. The global smart TV market is segmented - 1) By Product Type: 4K UHD TV, Full HD TV, HDTV, 8K TV 2) By Panel Type: LCD, LED, OLED, QLED 3) By End User: Home, Offices, Education Institutions, Other End-Users The global smart tv market size grew from $186.9 billion in 2022 to $200.18 billion in 2023 at a compound annual growth rate (CAGR) of 7.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the smart tv is expected to grow from $261.19 billion in 2027 at a CAGR of 6.9%. The rising popularity of video-on-demand services is a key factor driving the growth of the smart TV market. Video on Demand (VoD) is one of the innovative features that Internet Protocol TV (IPTV) gives. VoD gives consumers a range of available videos to choose from. The video is transmitted via the Real-Time Streaming Protocol. In recent years VOD has gained tremendous popularity, and this has resulted in higher smart TV adoption rates. For instance, in October 2020, according to IBEF, between March and July 2020, paying subscribers in India's OTT sector increased by 30%, from 22.2 million to 29 million. Therefore, the rising trend of video-on-demand services is expected to drive the smart TV market growth. Major players in the smart TV market are Sony Corporation, LG Electronics Inc., TCL Corporation, Koninklijke Philips N.V., Haier Electronics Group Co. Ltd., Panasonic Corporation, Samsung Electronics, Apple Inc., Toshiba Corporation, and Hitachi Ltd. The taxation of smart TVs is a key factor hampering the growth of the smart TV market. Television is the only group in which two Goods and Services Tax (GST) levels apply. Television sales of up to 32 inches are falling, accounting for 55 percent of overall sales in 2020 compared to 75 percent two years ago as consumers want to buy bigger displays, customers are delaying purchases and anticipating a tax cut. For instance, in India, smart TVs are put under the highest tax slab of the Goods and Services Tax, with customers paying 28% of the already exorbitant prices at which TVs are priced. Therefore, the taxation of smart TVs is expected to limit the growth of the smart TV market. The 8K TV is a key trend in the smart TV market. The 8K TV sets have 33 million pixels, compared to 8 million pixels in a 4K package. All those millions of extra pixels provide clearer, more accurate images than the 4 K UHD TVs. The 8K Ultra HD doubles the 4K Ultra HD resolution, and it is 16 times the full HD resolution. In 2020, LG unveiled three new 8K versions, and this year, Samsung tripled its 8K QLEDs. Therefore, TV manufacturers are gradually promoting 8K TVs as their 2020 flagship sets. In November 2020, TCL, a China-based electronics company that manufactures consumer products, including televisions, merged with BOE for the captive TV/monitor OEM business. This merger will help both companies optimise their group supply chain resources. BOE Technology Group Co. Ltd. is a China-based company that manufactures LCD and OLED displays, including 4K TVs. Asia-Pacific was the largest region in the smart TV market in 2022. North America was the second-largest region in the global smart TV market share. The regions covered in the global smart TV market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the smart TV market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The smart TV market consists of sales of 4K ultra-high-definition (UHD) TV, full high-definition (HD) TV, high-definition television (HDTV), and other smart TV. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The smart TV market research report is one of a series of new reports from The Business Research Company that provides smart TV market statistics, including smart TV industry global market size, regional shares, competitors with a smart TV market share, detailed smart TV market segments, market trends and opportunities, and any further data you may need to thrive in the smart TV industry. This smart TV market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Television network refers to a collection of TV channels produced by TV stations and distributed over a single terrestrial or satellite system. The main types of services in television networks are direct broadcast satellite services (DBS), satellite master antenna systems services (SMATV), multipoint distribution system services (MDS), closed-circuit television circuits, subscription channel services, cable, and other payment services. DBS refers to the satellite television broadcasts specific to home reception. It covers analog and digital television and radio reception and is extended to other services provided by modern iTV systems, for instance, video-on-demand and interactive features. The different revenue models include subscription, advertisement and involve various broadcaster services such as public, commercial. The global television network market is segmented - 1) By Service: Direct Broadcast Satellite Services (DBS), Satellite Master Antenna Systems Services (SMATV), Multipoint Distribution System Services (MDS), Closed Circuit Television Cicuits, Subscription Channel Services, Cable and Other Pay Services 2) By Revenue Model: Subscription, Advertisement 3) By Broadcaster Services: Public, Commercial The global television network market size will grow from $147.13 billion in 2022 to $155.82 billion in 2023 at a compound annual growth rate (CAGR) of 5.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global television network is expected to grow to $189.42 billion in 2027 at a CAGR of 5.0%. The introduction of new digital and high definition (HD) channels has transformed television network services in recent times. Currently, more and more television stations and networks have started to broadcast in high definition. The networks not only have gained a large number of viewers but have also made advertising money as an increased number of people are noted to watch the commercials due to the high definition quality. The increase in the demand for HD channels has motivated the migration from analog to digital broadcasting as digital technology provides an enhanced user experience. The innovative technologies in television networks are about personalized technology, on-demand viewer experience, individualized content distribution, and binge-watching, which in turn are expected to drive the television network market. Major players in the television network market are Cox Enterprises Inc., Time Warner Cable Inc., Comcast Corporation, ESPN, CNN, Viacom Inc., Vivindi SA, Liberty Media Corp., and Discovery Inc. The high subscription cost of HD (high definition) channels is hindering the television network market growth. HD channels carry higher prices than SD channels. To view high-definition television shows, not only that a person needs a television set capable of showing the high-definition video, but also requires a source available to provide the content. All this includes substantial costs. There is usually an additional cost for the HD set-top box in addition to the cost of a normal package plan, cable TV cost, satellite TV channel packages, broadband connection, and a digital media box cost, among others. The high costs involved in high-definition services are therefore challenging the television network market growth. The emergence of the two-way cable television system has provided cable operators with an opportunity to reach a wide customer base. More and more cable operators are offering two-way channel capability that allows customers to communicate/interact with programming facilities or information centers within the system. Using the two-way cable television systems, the subscribers with home computers can link up with the computer network. This system provides subscribers access to data banks and permits them to interact with other online users. They can participate in public-opinion polls or call up various kinds of written and graphic materials. The two-way cable television system is therefore providing several growth opportunities for the players in the cable television network system. In August 2022, Nexstar Media Group, a US-based TV station owner acquired a majority stake (75%) in CW network for an undisclosed amount. The acquisition would provide diverse content aspirations to the company. CW network is a US-based commercial broadcast network. Western Europe was the largest reegion in the television network market in 2022. Eastern Europe is expected to be the fastest-growing region in the global television network market during the forecast period.The regions covered in the global television network market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the television network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The television network market includes revenues earned by entities by programming material which is usually delivered to a third party, such as cable systems or direct-to-home satellite systems, for transmission to viewers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The television network market research report is one of a series of new reports from The Business Research Company that provides television network market statistics, including television network industry global market size, regional shares, competitors with a television network market share, detailed television network market segments, market trends and opportunities, and any further data you may need to thrive in the television network industry. This television network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A television station refers to a kind of broadcast station that sends audio and typically video to television receivers in a specific location. The main types of broadcasters in television stations are public and commercial. Commercial broadcasting refers to the broadcasting of television programs and radio programming by privately owned corporate media. The different platforms include digital terrestrial broadcast, satellite broadcast, cable television broadcasting services, internet protocol television (IPTV), over-the-top television (OTT), and involve various revenue models such as subscription, pay-per-view, on-demand, advertisement. The global television station market is segmented - 1) By Broadcaster Type: Public, Commercial 2) By Platform: Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), Over-the-top Television (OTT) 3) By Revenue Model: Subscription, Pay-per View, On Demand, Advertisement The global television station market size will grow from $123.99 billion in 2022 to $131.99 billion in 2023 at a compound annual growth rate (CAGR) of 6.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global television station is expected to grow to $163.76 billion in 2027 at a CAGR of 5.5%. Increasing demand for high-definition content and advertisement is the key factor driving the growth of the global television station market. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers choose high-quality videos and content. Besides this, businesses concentrate on raising sales by ads as television is the most influential outlet for targeting a wider audience and future clients. According to the latest figures from the Regular Media Survey, television advertisement sales rose by 7.1%. One of the innovative firms, iSpot, is placing a TV banner in another domain: the potential to target and monitor advertiser-defined audience segments across the TV ecosystem as a whole. Therefore, the Increasing demand for high-definition content and advertisement is expected to drive the television station market growth. Major players in the television station market are A&E Television Networks, AT & T, Inc., British Broadcasting Corporation, CBS Interactive, Comcast Corporation, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Canadian Broadcasting Corporation, and RTL Group. The lack of unified broadcasting and content regulations is a key factor hampering the growth of the television station market. Indian television broadcasters are to bring the Indian Telecom Regulatory Authority (TRAI) to litigation for repeated adjustments and abuse of techniques in its updated regulatory policy. TRAI reduced the discount on bouquets on TV channels to 33%, while also lowering the overall retail price (MRP) of channels in those bouquets to Rs 12 from Rs 19. Broadcasters argue that there is no sound foundation for TRAI's argument that so-called subscription service rates are intangible because of the bouquet discounts. Only the representative of Viacom18 met with officials at TRAI but they are not happy with the new rules. TRAI had announced the prices would be determined by market forces, but even in 2020, TRAI's reported position is nowhere in perspective. Therefore, the frequent changes in TRAI have created regulatory uncertainty among stakeholders and have adversely impacted the television station market growth. The emergence of newer technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted. ATSC 3.0's key benefit is picture quality, including high dynamic range (HDR), wide color gamut (WCG), and high frame rate (HFR). In addition to the image and audio enhancements, ATSC 3.0 also helps you to watch video transmitted on handheld devices such as phones and tablets as well as in cars. Samsung revealed it would support ATSC 3.0 in 13 of its 8 K TVs in 2020, while LG will follow the standard in six of its OLED sets. In 2020, a company called BitRouter has developed an ATSC 3.0 set-top box that can connect to TVs via HDMI. In August 2022, Nexstar Media Group, a US-based TV station owner acquired a majority stake (75%) in CW network for an undisclosed amount. The acquisition would provide diverse content aspirations to the company. CW network is a US-based commercial broadcast network. Western Europe was the largest region in the content streaming market in 2022. Eastern Europe is expected to be the fastest-growing region in the global television station market during the forecast period. The regions covered in the glolbal television station market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the television station market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The television station market includes revenues earned by entities from broadcasting visual programs by television to the public, except cable and other pay television services. A TV station is a business, organization or other enterprise, such as an independent TV operator, that transmits content over terrestrial TV. A television transmission may take place via analog TV signals or, more recently, via digital TV signals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The television station market research report is one of a series of new reports from The Business Research Company that provides television station market statistics, including television station industry global market size, regional shares, competitors with a television station market share, detailed television station market segments, market trends and opportunities, and any further data you may need to thrive in the television station industry. This television station market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Television broadcasting refers to a technique of transmitting radio waves from transmitters to antenna receivers that generates visual pictures on TV that viewers may tune to and that are dictated by OTA TV stations that provide a significant number of independent channels with various frequencies. Radio broadcasting refers to a one-way wireless communication using radio waves that aims to reach a large audience. The main types of TV and radio broadcasting are radio broadcasting and television broadcasting. Television Broadcasting refers to a form of broadcasting radio signals from transmitters to antenna receivers that are producing video images through TV which can be tuned by people and prescribed by the OTA TV stations is producing a large number of autonomous channels with dissimilar frequencies. The different broadcaster types include public, commercial and are used in several applications such as residential, government, airports, hospitals, institutes, others. The global TV and radio broadcasting market is segmented - 1) By Type: Radio Broadcasting, Television Broadcasting 2) By Broadcaster Type: Public, Commercial 3) By Application: Residential, Government, Airports, Hospitals, Institutes, Other Applications Subsegments Covered: Radio Station, Radio Network, Television Station, Television Network The global TV and radio broadcasting market grew from $407.41 billion in 2022 to $431.1 billion in 2023 at a compound annual growth rate (CAGR) of 5.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The TV and radio broadcasting market is expected to grow to $523.64 billion in 2027 at a CAGR of 5.0%. Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the market going forward. Major companies in the TV and radio broadcasting market include AT&T Inc., Charter Communications Inc., CBS Corporation, Twenty-First Century Fox, Inc., Liberty Global, DISH Network Corporation, Comcast Corporation, Discovery Inc., The Walt Disney Company, and Liberty Media Corporation. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the TV and radio broadcasting markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the TV and radio broadcasting market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. TV and radio broadcasting companies are deploying technologies to allow users to access their content on mobiles and website portals. Access to various platforms and devices has increased over demand for TV and radio broadcasting services. For instance, mobile OTT (over-the-top) service Go90 introduced by Verizon and BingeOn by Comcast Watchable and T Mobile are new services aimed mainly at a youth audience., enabling users to watch content on mobile applications, web portals, and digital boxes. Western Europe was the largest region in the TV and radio broadcasting market in 2022. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in the TV and radio broadcasting report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the TV and radio broadcasting market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia--, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The TV and radio broadcasting market includes revenues earned by entities by operating broadcast studios and facilities for over-the-air or satellite delivery of radio and television programs. They often produce or purchase programs, which may include entertainment, news, talk shows, business data, or religious services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The TV and radio broadcasting market research report is one of a series of new reports from The Business Research Company that provides TV and radio broadcasting market statistics, including TV and radio broadcasting industry global market size, TV and radio broadcasting market regional shares, competitors with a TV and radio broadcasting market share, detailed TV and radio broadcasting market segments, TV and radio broadcasting market trends and opportunities, and any further data you may need to thrive in the TV and radiobroadcasting industry. This TV and radio broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Television advertising is the process of creating and broadcasting commercials on television to promote a product or service. Advertising exposes that brand to more audience initially than online advertising. TV advertising drives all other forms of promotion. The main service types of TV advertising are terrestrial, multichannel, and online. Multi-channel advertising refers to the distribution of marketing messages through multiple media channels such as email, social media, print, mobile, display ads, and television. The services are delivered through various platforms such as cable television and satellite television and are broadcast through advertisements and subscriptions. The different time slots include 20 seconds, 60 seconds, and more than 60 seconds. The global TV advertising market is segmented - 1) By Service Type: Terrestrial, Multichannel, Online 2) By delivery platform: Cable Television, Satellite Television 3) By Broadcasting services: Advertisement, Subscription 4) By Time slot: 20 seconds, 60 seconds, More than 60 seconds The global TV advertising market size will grow from $122.04 billion in 2022 to $129.78 billion in 2023 at a compound annual growth rate (CAGR) of 6.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global TV advertising is expected to grow to $160.38 billion in 2027 at a CAGR of 5.4%. The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and are 100% viewed by the subscriber. These advertisements are known as Subscription-Supported Video-on-Demand Services. When such ads are viewed by the audience, they reinforce the brand's message. The total OTT ad spending amount for 2020 was $990 million. An increase is expected in the forecast period, culminating in the $2.373 billion projected OTT ad spending in 2025, indicating that advertising on streaming services is rapidly expanding. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising. Major players in the TV advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA. The lack of assurance that the advertisement will be viewed and effective is the major obstacle for the TV advertising market. Numerous individuals change the channel when an advertisement comes up during the show break. Additionally, individuals these days use smartphones during advertisements until their show returns, which results in less consideration given towards the promotions. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. Thus, such factors restrict the TV advertising market growth. Programmatic TV advertising is becoming increasingly popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically by leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads as a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets, which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads and can run as many times as an organizer wants, thus causing an increase in reach towards the target audience. Red Ventures, a marketing and advertising firm based in the United States, paid $500 million to Viacom for CNET Media Group in September 2020. This deal will help Red Ventures grow its personalized consumer experience and expand into consumer technology and gaming by securing network websites, which will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom. North America was the largest region in the TV advertising market in 2022. Western Europe was the second largest region in the global TV advertising market. The regions covered in the global TV advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the TV advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The TV advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in television. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The TV advertising market research report is one of a series of new reports from The Business Research Company that provides TV advertising market statistics, including TV advertising industry global market size, regional shares, competitors with a TV advertising market share, detailed TV advertising market segments, market trends and opportunities, and any further data you may need to thrive in the TV advertising industry. This TV advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Television broadcasting refers to a technique of transmitting radio waves from transmitters to antenna receivers that generates visual pictures on TV that viewers may tune to and that are dictated by OTA TV stations that provide a significant number of independent channels with various frequencies. The main types of television broadcasting are television stations and television networks. A television station is a collection of equipment operated by a company, agency, or other body, such as an amateur television operator, which broadcasts video and audio material through radio waves from a transmitter on the surface of the earth to any number of tuned receivers at the same time. The different types of broadcasters include public, commercial and involve various revenue sources such as subscription-based, advertisement-based. The global television broadcasting market is segmented - 1) By Type: Television Station, Television Network 2) By Broadcaster Type: Public, Commercial 3) By Revenue Source: Subscription-Based, Advertisement-Based The global television broadcasting market grew from $271.12 billion in 2022 to $287.81 billion in 2023 at a compound annual growth rate (CAGR) of 6.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The television broadcasting market is expected to grow to $353.18 billion in 2027 at a CAGR of 5.2%. The rising demand for television sets across the globe contributes to the growth of the television broadcasting market. Television is a prominent medium for the transmission of information, news, and entertainment. Therefore, an increase in demand for television sets increases the demand for television broadcasting. For example, as per the BARC (Broadcast Audience Research Council) India, an industry body set up to design, commission, supervise and own an accurate, reliable, and timely television audience measurement system for India, in 2020, 210 million households in India owned a television set, which is a 6.9% increase from 2018, when there were 197 million TV homes. Hence, the rise in demand for television sets will support the growth of the market. Major companies in the television broadcasting market include AT&T Inc., Charter Communications Inc., CBS Corporation, Twenty-First Century Fox Inc., Liberty Global, DISH Network Corporation, Comcast Corporation, Discovery Inc., Bertelsmann SE & Co KGaA, and Sony Corp. Many studios are increasing their budgets for TV shows to produce high-quality content. Since studios now have many platforms to generate revenues, studios are willing to invest in producing high-quality content. For example, Netflix invested about £100million in the TV series The Crown. Thus, the demand for quality content and the availability of multiple a such as video on demand platforms such as Netflix, Hulu, mobile applications, and web portals to generate revenues encouraged studios to produce TV shows with high budgets. North America was the largest region in the television broadcasting market in 2022. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the television broadcasting report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the television broadcasting market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The television broadcasting market includes revenues earned by entities by operating television broadcasting studios and facilities for the programming and transmission of programs to the public. This includes broadcasting images together with sound and producing or transmitting visual programming to affiliated broadcast television stations, which in turn broadcast the programs to the public on a predetermined schedule. Programming may originate in their own studio, from an affiliated network, or from external sources. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The television broadcasting market research report is one of a series of new reports from The Business Research Company that provides television broadcasting market statistics, including television broadcasting industry global market size, regional shares, competitors with a television broadcasting market share, detailed television broadcasting market segments, market trends and opportunities, and any further data you may need to thrive in the television broadcasting industry. This television broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Internet Protocol Television (IPTV) is the network architecture, equipment and technology, middleware, and software platform used to deliver real-time standard or high-definition television (HDTV) signals over a Managed Communications Service Provider (CSP) network. The main types of IPTV are video IPTV and non-video IPTV. Video IPTV refers to the delivery of media content, videos, or live television through an IP network. IPTV will either be using the public internet, a private local area network, or a wide area network. The different applications include linear television, nonlinear television and is used in small & medium enterprise, large enterprise, residential customers The global IPTV market is segmented - 1) By Type: Video IPTV, Non-Video IPTV 2) By End-User: Small & Medium Enterprise, Large Enterprise, Residential Customers 3) By Application: Linear Television, Nonlinear Television The global IPTV market size will grow from $118.67 billion in 2022 to $138.81 billion in 2023 at a compound annual growth rate (CAGR) of 17.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global IPTV market is expected to grow to $259.97 billion in 2027 at a CAGR of 17.0%. The growing preference for video-on-demand (VoD) service is a key factor driving the growth of the internet protocol television IPTV market. Video on Demand (VOD) is one of the innovative features that Internet Protocol TV offers. VoD provides consumers with a range of available videos to choose from. The video is transmitted via the real-time Streaming Protocol. In recent years, VoD has gained tremendous popularity, this has resulted in higher smart TV adoption rates. For instance, in 2021, Netflix was the largest paid video streaming platform with 195 million subscribers globally. Therefore, the growing preference for video-on-demand services is expected to drive the growth of internet protocol television IPTV market. Major players in the IPTV market are Verizon Communications Inc., Huawei Technologies Co. Ltd., AT&T Inc., Deutsche Telekom AG, Akamai Technologies, Cisco Systems, Inc., Ericsson AB, ARRIS International PLC., Moftak Solutions, and Sterlitetech. The stringent regulatory norms and low content availability is key factor hampering the growth of the Internet Protocol Television IPTV market. Countries have various regulatory frameworks for the quality of video transmission. Regulators have agreed in some jurisdictions that IPTV providers will be subject to the same content regulation levied on paying television providers. For instance, IPTV providers in Singapore are subject to the programming code levied on paying television providers. IPTV operators using fixed networks in many European countries such as Belgium, France, Sweden, and the UK are subject to must-carry regulations that require cable or satellite providers to retransmit local over-the-air television stations signals. Therefore, the stringent regulatory norms and low content availability is expected to limit the growth of the IPTV market. A key trend in the IPTV industry is the rising demand for fiber-to-the-home (FTTH) connections. Owing to the limitless bandwidth and transmission capacity of optical fiber, FTTH is well suited for IPTV. FTTH offers a fixed access network to provide broadband high-speed, resulting in an improved user experience. For instance, in June 2022, Airtel launched its Xstream fiber to the home services in remote areas such as Ladakh and Andaman and Nicobar Islands. Therefore, the service providers are now gradually providing premium content through FTTH to ensure a better user experience. In September 2021, Uniguest, a US-based digital engagement technology provider acquired UCView for an undisclosed amount. Through this acquisition, UCView will be incorporated into Tripleplay, Uniguest's digital signage, and IPTV brand and will continue to serve clients in enterprises, education, retail, stadiums, and other areas. UCView is a US-based company that focuses on digital signage and IPTV. Asia-Pacific was the largest region in the IPTV market in 2022. Middle East is expected to be the fastest-growing region in the global IPTV market share during the forecast period. The regions covered in the global IPTV market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the IPTV market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The internet protocol television market includes revenues earned by entities by providing services like transmitting and broadcasting television programs through the Internet using the Internet Protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The IPTV market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The internet protocol television IPTV market research report is one of a series of new reports from The Business Research Company that provides internet protocol television market statistics, including internet protocol television industry global market size, regional shares, competitors with a internet protocol television market share, detailed internet protocol television market segments, market trends and opportunities, and any further data you may need to thrive in the internet protocol television industry. This internet protocol television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

OTT (over-the-top) is a method of offering television and film material through the internet at the consumer's request and to meet their specific needs. The main types of devices in OTT streaming are smartphones, smart TVs, laptops, desktops and tablets, gaming consoles, set-top boxes, and others. Smartphone refers to a handheld electronic device that will be providing a connection to a cellular network. The different revenue sources include AVOD, SVOD, TVOD, others and involve various user types such as commercial, personal. It is used in several sectors including E-commerce, media, and entertainment, education and training, it and telecom, health and fitness, others. The global OTT streaming market is segmented - 1) By Device Type: Smartphones, Smart TV's, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Other Devices 2) By Revenue Source: AVOD, SVOD, TVOD, Other Revenue Sources 3) By User Type: Commercial, Personal 4) By End User: E-commerce, Media And Entertainment, Education And Training, IT And Telecom, Health And Fitness, Other End Users The global OTT streaming market size will grow from $149.34 billion in 2022 to $171.99 billion in 2023 at a compound annual growth rate (CAGR) of 15.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global OTT streaming is expected to grow to $302.67 billion in 2027 at a CAGR of 15.2%. With the increasing change in customers’ social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. Countries such as India and China are expected to see an exponential rise in the number of content streaming users in a video on streaming and pay-per-view services. In 2020, OTT content streaming service, Netflix, expects to close the year with 4.6 million paid customers. Thus, an increase in customer base is expected to boost the growth of the OTT streaming market during the forecast period. Major players in the OTT streaming market are Facebook, Netflix, Amazon, Microsoft, Google, Apple, Hulu, Tencent, Rakuten, and YouTube. The threat from piracy and illegal streaming is a key factor hindering the growth of the OTT streaming market. Streaming live TV channels leads to the OTT players’ bulk of traffic. They are also subject to privacy concerns in live streaming. OTT players are finding it increasingly difficult to monitor piracy and illegal streaming with the growth of broadband. The illegal sale of video content in 2022, digital video piracy is costing the US economy between $29.2 and $71 billion each year. Even though Digital Rights Management (DRM), allowing copyright owners to decide how and by whom their copyright can be accessed, has always been the go-to-choice for delivering content securely and preventing piracy, the fact remains that it is often not sufficient. Motivated attackers also find ways to get information published. Therefore, the threat from piracy and illegal streaming is expected to limit the growth of the OTT streaming market. Streaming on 4K televisions is a key trend in the OTT streaming market. A 4K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television, and sports viewers these days. Nowadays most of the latest TVs are 4 K compliant. They are extremely costly but for under $1,000 (or even under $500) we can find a decent 4 K tv. Major streaming services such as Netflix, Disney+, and Amazon Prime Video have included premium 4 K and 4 K content in their services. FuboTV launched its first live- TV to provide coverage in 4 K with HDR. The only sports that take advantage of this improved visual quality were World Cup matches, but later the company added some NCAA football matches in 4 K. In November 2021, Fubo TV, a US-based television streaming company, acquired Molotov for an undisclosed amount. The acquisition would provide the company an extended footprint in the European market. Molotov is a French television streaming company. Asia-Pacific was the largest region in the OTT market in 2022. Middle East is expected to be the fastest-growing region in the global OTT streaming market share during the forecast period. The regions covered in the over the global OTT streaming market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the OTT streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The OTT streaming market includes revenues earned by entities by providing content/video streaming services through the internet. It includes the streaming services of T movies, sitcoms, dramas, reality shows, talk shows, game shows, news programs, children’s programs, art, sports programs, documentaries, animated cartoons, and instructional videos. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, and Amazon among others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The OTT streaming market research report is one of a series of new reports from The Business Research Company that provides OTT streaming market statistics, including OTT streaming industry global market size, regional shares, competitors with a OTT streaming market share, detailed OTT streaming market segments, market trends and opportunities, and any further data you may need to thrive in the OTT streaming industry. This OTT streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.