Drinking Yogurt Market Report 2026

Drinking Yogurt Market Overview

• Drinking Yogurt market size has reached to $48.25 billion in 2025 • Expected to grow to $71.63 billion in 2030 at a compound annual growth rate (CAGR) of 8% • Growth Driver: Rising Dairy Consumption Fuels Growth In Drinking Yogurt Market • Market Trend: Next-Generation Nutritional Beverages Gaining Traction Among Consumers • Asia-Pacific was the largest region in 2025.

What Is Covered Under Drinking Yogurt Market?

Drinking yogurt is a fermented dairy beverage made from milk and live bacteria cultures, such as Lactobacillus bulgaricus and Streptococcus thermophilus. It has a thinner consistency than traditional spoonable yogurt, making it easy to drink. Drinking yogurt is often a convenient, nutritious snack or meal replacement, providing probiotics, protein, calcium, and other essential nutrients. The main types of drinking yogurt are dairy-based and nondairy. A dairy is a place where milk is stored and where butter, cheese, and other dairy products are made, or a place where those products are sold. The various flavors include flavored, and plain. The various packaging includes bottles, and tetra packs that are distributed through various distribution channels such as supermarkets and hypermarkets, convenience stores, specialty stores, and online stores.

What Is The Drinking Yogurt Market Growth Forecast?

The drinking yogurt market size is expected to see strong growth in the next few years. It will grow to $71.63 billion in 2030 at a compound annual growth rate (CAGR) of 8.0%. The growth in the forecast period can be attributed to growing demand for plant-based alternatives, rising focus on immunity-boosting nutrition, expansion of health-oriented beverage consumption, increasing innovation in probiotic strains, growth of online food retail channels. Major trends in the forecast period include growing demand for probiotic-rich beverages, expansion of non-dairy drinking yogurt variants, rising focus on functional nutrition claims, increasing adoption of convenient on-the-go packaging, product innovation in flavors and formulations.

Global Drinking Yogurt Market Segmentation

1) By Type: Dairy Based, Non Dairy Based 2) By Flavor: Flavored, Plain 3) By Packaging: Bottles, Tetra Pack 4) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Specialty Stores, Online Stores Subsegments: 1) By Dairy-Based: Regular Dairy-Based Drinking Yogurt, Low-Fat Or Reduced-Fat Dairy-Based Drinking Yogurt, Probiotic Dairy-Based Drinking Yogurt, Flavored Dairy-Based Drinking Yogurt 2) By Non-Dairy Based: Almond Milk-Based Drinking Yogurt, Coconut Milk-Based Drinking Yogurt, Soy Milk-Based Drinking Yogurt, Oat Milk-Based Drinking Yogurt

What Is The Driver Of The Drinking Yogurt Market?

The increasing consumption of dairy food is expected to propel the growth of the drinking yogurt market going forward. Dairy foods refer to products made from the milk of mammals, such as cows, goats, and sheep. The increasing consumption of dairy food is due to rising awareness of its nutritional benefits, cultural preferences, changing lifestyles, and influencing consumer choices. Drinking yogurt is widely used as a dairy product in various ways due to its versatility, nutritional benefits, and convenience. Its versatility and health benefits make it a popular dairy product for culinary and nutritional applications. For instance, in November 2023, according to the Foreign Agricultural Service, a US-based department of agriculture overseas, milk consumption for factory use rose to 5.847 MMT from a projected 5.817 MMT in 2023. Additionally, a new record of 445,000 metric tons of cheese production is anticipated in 2024, a rise of 28% from 2023. Therefore, the consumption of dairy food drives the drinking yogurt industry.

What Is The Driver Of The Drinking Yogurt Market?

The increasing consumption of dairy food is expected to propel the growth of the drinking yogurt market going forward. Dairy foods refer to products made from the milk of mammals, such as cows, goats, and sheep. The increasing consumption of dairy food is due to rising awareness of its nutritional benefits, cultural preferences, changing lifestyles, and influencing consumer choices. Drinking yogurt is widely used as a dairy product in various ways due to its versatility, nutritional benefits, and convenience. Its versatility and health benefits make it a popular dairy product for culinary and nutritional applications. For instance, in November 2023, according to the Foreign Agricultural Service, a US-based department of agriculture overseas, milk consumption for factory use rose to 5.847 MMT from a projected 5.817 MMT in 2023. Additionally, a new record of 445,000 metric tons of cheese production is anticipated in 2024, a rise of 28% from 2023. Therefore, the consumption of dairy food drives the drinking yogurt industry.

Global Drinking Yogurt Market Trends and Insights

Major companies operating in the drinking-yogurt market are focusing on developing innovative products such as functional dairy beverages fortified with probiotics to address growing consumer demand for gut-health support, improved nutrition, and convenient on-the-go wellness options. Functional dairy beverages fortified with probiotics are drinkable yogurts enhanced with beneficial live bacteria that help improve digestion, strengthen the gut microbiome, and support overall immune and metabolic health. For instance, in August 2025, Danone Activia, a France-based dairy and functional-food company, launched its new Activia Proactive drinkable yogurt line containing billions of live probiotics, 3 g of prebiotic fiber and 10 g of protein per serving, while simultaneously reducing sugar content by about 25% and simplifying ingredient lists. The product is offered in multiple flavours (Vanilla, Strawberry, Mixed Berry, Peach Mango) and is packaged in convenient multipacks targeting modern, health‑conscious consumers.

What Are Latest Mergers And Acquisitions In The Drinking Yogurt Market?

In April 2024, Pasture Brands Holdings LLC, a US-based company that manufactures beverage and refrigerated food products, acquired Pillars Yogurt for an undisclosed amount. With this acquisition, Pasture Brands Holdings, LLC aims to enhance its market presence and offer more health-oriented options to consumers. Pillars Yogurt is a US-based company that produces drinking yogurt.

Regional Outlook

Asia-Pacific was the largest region in the drinking yogurt market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

What Defines the Drinking Yogurt Market?

The drinking yogurt market consists of the sale of probiotic drinkable yogurt, green drinkable yogurt, and plant-based drinkable yogurt. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Drinking Yogurt Market Report 2026?

The drinking yogurt market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the drinking yogurt industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.