Herbage Market Report 2026

Herbage Market Overview

• Herbage market size has reached to $10.13 billion in 2025 • Expected to grow to $15.08 billion in 2030 at a compound annual growth rate (CAGR) of 8.4% • Growth Driver: Herbage Market Growth Driven By The Booming Dairy Industry • Asia-Pacific was the largest region in 2025.

What Is Covered Under Herbage Market?

Herbage refers to vegetation that is herbaceous. Herbage is used to provide animals with food for grazing. The main ingredients of herbage are protein meals and cakes, cereals and grains, beans, additives, and agro-industrial by-products. Protein meals and cakes refer to meals that are high in protein, which is obtained from herbage to be used as a valuable source of protein. It is used for various applications such as beef organic ruminants, dairy organic ruminants, calves, and others by feed, fodder, agro-based, and others.

What Is The Herbage Market Growth Forecast?

The herbage market size is expected to see strong growth in the next few years. It will grow to $15.08 billion in 2030 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to increasing focus on optimized animal nutrition, rising demand for high-yield livestock feed, expansion of sustainable grazing practices, growing adoption of fortified feed formulations, increasing integration of feed quality monitoring. Major trends in the forecast period include increasing adoption of nutrient-enriched animal feed blends, rising demand for high-protein forage inputs, growing use of functional feed additives, expansion of agro-industrial by-product utilization, enhanced focus on livestock nutrition efficiency.

Global Herbage Market Segmentation

1) By Herbage Type: Grasses, Legumes, Mixed Herbage, Other Herbage Types 2) By Form: Fresh Grazing Herbage, Hay, Silage, Dried Herbage 3) By Application: Beef Cattle, Dairy Cattle, Sheep, Goats, Other Ruminants 4) By Production System: Organic, Conventional 5) By End User: Livestock Farms, Dairy Farms, Pasture-Based Animal Operations, Other End Users Subsegments: 1) By Grasses: Ryegrass, Bermuda Grass, Fescue, Timothy Grass, Orchard Grass, Brome Grass 2) By Legumes: Alfalfa, Clover, Vetch, Lucerne, Trefoil 3) By Mixed Herbage: Grass–Legume Mixtures, Permanent Pasture Mixes, Seasonal Forage Mixes, Multi-Species Pasture Blends 4) By Other Herbage Types: Forage Herbs (Chicory, Plantain), Native Pasture Species, Natural Meadow Herbage, Regrowth and Volunteer Herbage

What Are The Drivers Of The Herbage Market?

The growing dairy industry is expected to propel the growth of the herbage market going forward. The dairy industry refers to the production and processing of all milk products at dairy plants or dairy farms. In dairy industries, herbage is used to provide materials for grazing animals for higher milk production. For instance, in October 2024, according to the Department for Environment, Food & Rural Affairs, a UK-based government agency, reported that UK dairies processed 1,143 million litres of milk in August 2024. Therefore, the growing dairy industry will drive the herbage industry. The rising vegan diet adoption is expected to propel the growth of the herbage market going forward. The adoption of a vegan diet involves abstaining from the consumption of animal products, emphasizing plant-based foods for nutritional sustenance. The herbage market contributes to the increasing adoption of a vegan diet by providing a diverse array of plant-based options, supporting individuals in their choice to abstain from animal products and promoting a sustainable and cruelty-free lifestyle. For instance, in January 2024, according to a survey conducted by Finder.com LLC, a US-based personal finance comparison site, there were 2.5 million vegans in early 2024, which was an increase from 1.1 million in 2023. Therefore, the rising vegan diet adoption is driving the growth of the herbage industry.

What Are The Drivers Of The Herbage Market?

The growing dairy industry is expected to propel the growth of the herbage market going forward. The dairy industry refers to the production and processing of all milk products at dairy plants or dairy farms. In dairy industries, herbage is used to provide materials for grazing animals for higher milk production. For instance, in October 2024, according to the Department for Environment, Food & Rural Affairs, a UK-based government agency, reported that UK dairies processed 1,143 million litres of milk in August 2024. Therefore, the growing dairy industry will drive the herbage industry. The rising vegan diet adoption is expected to propel the growth of the herbage market going forward. The adoption of a vegan diet involves abstaining from the consumption of animal products, emphasizing plant-based foods for nutritional sustenance. The herbage market contributes to the increasing adoption of a vegan diet by providing a diverse array of plant-based options, supporting individuals in their choice to abstain from animal products and promoting a sustainable and cruelty-free lifestyle. For instance, in January 2024, according to a survey conducted by Finder.com LLC, a US-based personal finance comparison site, there were 2.5 million vegans in early 2024, which was an increase from 1.1 million in 2023. Therefore, the rising vegan diet adoption is driving the growth of the herbage industry.

What Are Latest Mergers And Acquisitions In The Herbage Market?

In March 2023, Barenbrug UK, a UK-based grass-seed breeder, acquired Watson Seeds for an undisclosed amount. Through this acquisition, Barenbrug aims to enhance its current geographical footprint and bolster its presence throughout the United Kingdom, particularly fortifying its offerings in Scotland. Watson Seeds is a Scotland-based specialist seed company specializing in herbage seed production.

Regional Outlook

Asia-Pacific was the largest region in the herbage market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

What Defines the Herbage Market?

The herbage consists of sales of ryegrass, white clover, red clover, and a mix of plantain. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Herbage Market Report 2026?

The herbage market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the herbage industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.