Mobile Learning Global Market Report 2024 – By Software Solution (Content Development, Portable LMS, Mobile Content Authoring, M-Enablement, Mobile And Video-Based Courseware, E-Books, Interactive Assessments, Other Software Solutions), By Application (Corporate Learning, In-Class Learning, Online-On The Job Training, Simulation-Based Learning, Other Applications) – Market Size, Trends, And Global Forecast 2024-2033

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Mobile Learning Market Definition And Segments

Mobile learning refers to an approach of accessing learning content through mobile devices. It is a learning that can take place anywhere and at any time and is supported by mobile devices such as smartphones, laptops, and tablets, that learners utilize to access the information over the internet. Students may use M-learning to study given lessons, watch video lectures, and take examinations directly from their smartphones.

The main software solutions in mobile learning include content development, portable LMS, mobile content authoring, M-enablement, mobile and video-based courseware, e-books, interactive assessments, and others. The content development solutions refer to a system, which is used for drafting relevant mobile learning materials and involves the creation, edition, manipulation, and maintenance of the mobile learning content to provide a knowledgeable base to the users. These solutions are used in corporate learning, in-class learning, online-on-the-job training, simulation-based learning, and other applications.

The mobile learning market covered in this report is segmented –

1) By Software Solution: Content Development, Portable LMS, Mobile Content Authoring, M-Enablement, Mobile And Video-Based Courseware, E-Books, Interactive Assessments, Other Software Solutions

2) By Application: Corporate Learning, In-Class Learning, Online-On The Job Training, Simulation-Based Learning, Other Applications

The mobile learning market size has grown exponentially in recent years. It will grow from $68.36 billion in 2023 to $88.12 billion in 2024 at a compound annual growth rate (CAGR) of 28.9%. The growth in the historic period can be attributed to proliferation of mobile devices, rise of mobile apps and platforms, increased Internet penetration, demand for personalized and flexible learning, integration of multimedia and interactive content.

The mobile learning market size is expected to see exponential growth in the next few years. It will grow to $254.52 billion in 2028 at a compound annual growth rate (CAGR) of 30.4%. The growth in the forecast period can be attributed to focus on microlearning and bite-sized content, collaborative learning platforms, integration with learning management systems (LMS), continuous learning in the gig economy. Major trends in the forecast period include integration of augmented reality (AR) and virtual reality (VR), emergence of 5G technology, advancements in mobile technology, microlearning and bite-sized content, gamification and interactive learning.

Mobile Learning Market Surges As Demand For Digital Education Soars Worldwide

The enhanced demand for digital education is expected to drive the mobile learning market. The demand for digital education is growing due to increased mobility, learning convenience and flexibility, interactive and collaborative learning, rising adoption of digitization by educational institutions, and others. Particularly during the COVID-19 pandemic, digital education played an important role in keeping the students connected to education. This enhanced demand for digital education will drive demand for mobile learning as it is an essential part of digital education that helps to enable the easy learning process through mobile devices anywhere and at any time using the internet. For instance, according to the 2021 Impact Report of Coursera, a US-based online education company, Coursera’s total number of enrolments for online learning increased from 76 million in 2019 to 143 million in 2020. It further increased to 189 million in 2021, leading to year-on-year growth of 32%. It indicates that the demand for digital education is growing, and it is a global phenomenon. Thus, the enhanced demand for digital education will drive the mobile learning market growth.

Mobile Learning Market Surges As Smartphone Adoption

The adoption of smartphones is expected to propel the growth of the mobile learning market going forward. A smartphone is a mobile device that combines the functions of a traditional mobile phone with advanced computing capabilities. Smartphones are used in mobile learning to foster interactive learning environments through online communities, forums, and group projects. For instance, in November 2023, according to Uswitch Limited, a UK-based price comparison service and switching website, 98% of UK adults between the ages of 16 and 24 owned a smartphone. Of the older age categories, 86% of those in the 55–64 category and 80% of those in the 65+ age range possessed a smartphone device. Therefore, the adoption of smartphones and mobile devices is driving the growth of the mobile learning market.

Major companies operating in the mobile learning market report are Google LLC, AT&T Incorporated, Dell Technologies Incorporated, International Business Machines Corporation (IBM), Cisco Systems Incorporated, Oracle Corporation, 3M Company, Broadcom Incorporated, SAP SE, Hewlett Packard Enterprise Company, Adobe Incorporated, Xyleme Incorporated, Citrix Systems Incorporated, Kronos Incorporated, Udemy Incorporated, Instructure Holdings Incorporated, Desire2Learn Corporation, Kaltura Incorporated, Meridian Knowledge Solutions Limited Liability Company, Udacity Incorporated, Litmos Limited, Thinkific Labs Incorporated, Upside Learning Solutions Private Limited, Blackboard Incorporated, WizIQ Incorporated, Moodle Proprietary Limited, Totara Learning Solutions, Voodle Incorporated, Epignosis LLC, Learningscape Incorporated, Salesforce.com Incorporated, SAP Ariba Incorporated

The Rise Of Technologically Advanced Mobile Learning Solutions

Technological advancement is a key trend gaining popularity in the mobile learning market. Technological advancements in mobile learning refer to the use of emerging interactive technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to revolutionize the learning process. These technologically advanced mobile learning solutions pledge to a better-enhanced way of teaching and reshaping the learning system. These are easy and flexible to execute and learn with an interactive experience for users. Key players are focusing on offering advanced mobile learning solutions to strengthen their market position. For example, in May 2022, Hatch Kids, a metaverse and AR/VR creative platform for young learners was launched by Camp K12, an ed-tech firm establishing a worldwide online school for 21st-century skills. Hatch Kids is a free online 3D creative platform for children aged 6 to 18 to create, write, and publish 3D games, AR apps, interactive VR environments, and metaverse experiences. A smartphone or other flat screen can be used for this platform to learn coding by building games and apps without any prior experience, resulting in more interactive and case-based learning.

Strategic Collaboration To Revolutionize Mobile Learning

Major companies operating in the mobile learning market are focusing on strategic collaboration, to provide reliable services to customers. Strategic collaboration refers to a mutually beneficial partnership between two or more independent entities who work together to achieve shared goals aligned with their individual strategic objectives. For instance, in April 2021, ScholarX Technologies Limited, a Nigeria-based provider of quality education and skills, partnered with Airtel Networks Limited, a Nigeria-based telecommunications services provider, to develop new mobile learning platform. This dynamic partnership aims to bridge the digital divide and empower individuals with valuable skills through accessible and engaging mobile learning.

Skillsoft Corp Strengthens Leadership Development Portfolio With Acquisition Of Pluma Inc

In June 2021, Skillsoft Corp, a US-based educational technology firm acquired Pluma Inc for $22 million. The acquisition expands Skillsoft's Leadership Development portfolio, adds a new modality to its blended learning strategy, and gives the company an entry into personalized coaching. Pluma Inc is a US-based online and mobile talent retention and professional development tool that provides professional coaching.

Asia-Pacific was the largest region in the mobile learning market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile learning market includes revenues earned by entities by providing enhanced learning engagement and uptake while lowering the cost of learning programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The mobile learning market research report is one of a series of new reports from The Business Research Company that provides mobile learning market statistics, including Mobile learning industry global market size, regional shares, competitors with a mobile learning market share, detailed mobile learning market segments, market trends and opportunities, and any further data you may need to thrive in the mobile learning industry. This mobile learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Mobile Learning Market Report Scope

Report Attribute	Details
Market Size Value In 2024	$88.12 billion
Revenue Forecast In 2033	$254.52 billion
Growth Rate	CAGR of 30.4% from 2024 to 2033
Base Year For Estimation	2023
Actual Estimates/Historical Data	2018-2023
Forecast Period	2024 - 2028 - 2033
Market Representation	Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered	1) By Software Solution: Content Development, Portable LMS, Mobile Content Authoring, M-Enablement, Mobile And Video-Based Courseware, E-Books, Interactive Assessments, Other Software Solutions 2) By Application: Corporate Learning, In-Class Learning, Online-On The Job Training, Simulation-Based Learning, Other Applications
Regional Scope	Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope	Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Key Companies Profiled	Google LLC; AT&T Incorporated; Dell Technologies Incorporated; International Business Machines Corporation (IBM); Cisco Systems Incorporated; Oracle Corporation; 3M Company; Broadcom Incorporated; SAP SE; Hewlett Packard Enterprise Company; Adobe Incorporated; Xyleme Incorporated; Citrix Systems Incorporated; Kronos Incorporated; Udemy Incorporated; Instructure Holdings Incorporated; Desire2Learn Corporation; Kaltura Incorporated; Meridian Knowledge Solutions Limited Liability Company; Udacity Incorporated; Litmos Limited; Thinkific Labs Incorporated; Upside Learning Solutions Private Limited; Blackboard Incorporated; WizIQ Incorporated; Moodle Proprietary Limited; Totara Learning Solutions; Voodle Incorporated; Epignosis LLC; Learningscape Incorporated; Salesforce.com Incorporated; SAP Ariba Incorporated
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