Mobile Value Added Services Global Market Report 2025

Name: Mobile Value Added Services Global Market Report 2025
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Global Mobile Value Added Services Market Report 2025

Mobile Value Added Services Global Market Report 2025 – By Solution (Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email & IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions), By Store (Google Play, App Store (iOS), Other Stores), By End-user (Individual, Enterprise) – Market Size, Trends, And Global Forecast 2025-2034

Mobile Value Added Services Global Market Report 2025

Report Price : $4490.00 | Pages : 200 | Published : January 2025 | Delivery Time: 2-3 business days Info | Format : pdf

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Mobile Value Added Services Global Market Report 2025

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Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

What Is Covered Under Mobile Value Added Services Market?

Mobile value-added services refer to those services that telecom service companies give to customers in addition to their main SMS, voice, and data services. The services can be either free or pay-for-use. VAS are mostly used in the entertainment, e-commerce, sports, and other industries.

The main type of solutions in mobile value-added services includes mobile advertising, location-based services, mobile infotainment, mobile email & IM, short messaging service (SMS), multimedia messaging service (MMS), mobile money, and others. Mobile advertising refers to advertising services on smartphones and mobile devices provided by telecoms to customers. It refers to all interactive channels used by advertisers to convey or promote brand information, news, or offers via mobile devices or networks. These services are provided through google play, app store (IOS), and other stores and they are used by both enterprises and individuals.

Mobile Value Added Services Market Size and growth rate 2025 to 2029: Graph

What Is The Mobile Value Added Services Market Size 2025 And Growth Rate?

The mobile value added services market size has grown rapidly in recent years. It will grow from $960.55 billion in 2024 to $1066.12 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to mobile penetration and subscriber base growth, rise of smartphones and data usage, mobile app ecosystem development, SMS and messaging services, mobile content and entertainment.

What Is The Mobile Value Added Services Market Growth Forecast?

The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $1892.29 billion in 2029 at a compound annual growth rate (CAGR) of 15.4%. The growth in the forecast period can be attributed to rise of IoT and connected devices, emergence of edge computing, expansion of mobile e-commerce, continue growth of mobile health services, cross-industry collaborations. Major trends in the forecast period include 5G technology adoption, integration of augmented reality (AR) and virtual reality (VR), growth of mobile health and wellness services, innovations in mobile gaming, expansion of mobile learning and edtech.

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How Is The Mobile Value Added Services Market Segmented?

The mobile value added services market covered in this report is segmented –

1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email And IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions

2) By Store: Google Play, App Store (iOS), Other Stores

3) By End-user: Individual, Enterprise

Subsegments:

1) By Mobile Advertising: In-App Advertising, Mobile Search Advertising, SMS And MMS Advertising, Mobile Video Advertising

2) By Location-Based Services (LBS): Navigation And Mapping Services, Geofencing Services, Location-Based Promotions, Asset Tracking Services

3) By Mobile Infotainment: Mobile Gaming, Streaming Services (Video And Music), News And Information Apps, SOCial Media Integration

4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients, Instant Messaging Apps, Group Messaging Services, Push Notifications

5) By Short Messaging Service (SMS): Promotional SMS, Transactional SMS, SMS marketing, Alert And Notification Services

6) By Multimedia Messaging Service (MMS): Picture Messaging, Video Messaging, Group MMS, Promotional MMS Campaigns

7) By Mobile Money: Mobile Wallets, Mobile Payment Solutions, Peer-To-Peer Payment Services, Mobile Banking Services

8) By Other Solutions: Mobile Health Services (mHealth), mobile learning (mLearning), Mobile Customer Support, Mobile Security Services

What Is Driving The Mobile Value Added Services Market? Global Surge In Smartphone Users Accelerating Mobile Value-Added Services Market Growth

The increase in smartphone customers globally is driving the growth of the mobile value-added services market. The demand for smartphones is increasing due to growing internet penetration, rising income levels, rising subscriptions to social media, improved communication needs, and others. During the COVID-19 pandemic, the usage of smartphones dramatically increased due to long quarantine periods and work-from-home scenarios. This increase in smartphone customers will drive demand for mobile value-added services as smartphones need these services to provide customers with the necessary facilities such as messaging, communication, entertainment, e-commerce, and others. For instance, in April 2024, according to the news published by the British Broadcasting Corporation (BBC), a UK-based public service broadcaster, the percentage of children aged five to seven using messaging services increased from 59% to 65%, while the number of those on social media rose from 30% to 38%, and participation in livestreams grew from 39% to 50%. Additionally, more than half of children under 13 are using social media, which contradicts the policies of most major platforms, with many admitting to lying in order to gain access to new apps and services. Thus, the increase in smartphone customers globally will propel the mobile value-added services market growth.

What Is Driving The Mobile Value Added Services Market? E-Commerce Growth Drives The Digital Experience Platform Market

The rise in e-commerce is expected to drive the mobile value-added services market. E-commerce refers to the buying and selling of goods and services over the internet. Mobile value-added services enhance the convenience and security of mobile e-commerce, fostering increased consumer trust and engagement. For instance, according to US eCommerce statistics, in 2022, 65% of consumers anticipate using internet purchasing platforms more frequently. By 2024, it is anticipated that e-commerce revenues will total $6.3 trillion. Further, according to Esw, a global eCommerce management company, there are currently 29.6 million eCommerce users in Spain, with an additional 7.3 million users shopping online by 2025.These 36.9 million eCommerce users will represent 74% of the total population. Therefore, the rise in e-commerce is expected to drive the mobile value-added services market.

Who Are The Major Players In The Global Mobile Value Added Services Market?

Major companies operating in the mobile value added services market include Apple Inc., OnMobile Global Limited, Google LLC, AT&T Inc., Vodafone Idea Limited, Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited, Axiata Group Berhad, Telefonica S. A., MTN Group Limited, NTT DOCOMO INC., SK Telecom Co. Ltd., SoftBank Group Corp., Telstra Corporation Limited, Zain Group, Deutsche Telekom AG, Saudi Telecom Company

What Are The Key Trends Of The Global Mobile Value Added Services Market? Strategic Partnerships Driving Innovation And Growth In The Mobile Value-Added Services Market

Strategic partnership is a key trend in the mobile value-added services market. Key companies are focusing on strategic partnerships to leverage each other's expertise, technology, and resources to offer new and enhanced mobile value-added services to customers. These partnerships also help companies to expand in new markets and scale up the business. For instance, in December 2022, Djezzy, an Algerian telecommunications operator, partnered with Algeria Telecom, an Algerian telecommunication company, to improve the quality of service (QoS) for each company's clients and facilitate service exchanges between the two organizations. The partnership's primary goal is to exchange value-added services, which will advance Algeria's ICT industry and raise quality of life.

What Are The Key Trends Of The Global Mobile Value Added Services Market? Mobile Payment Value-Added Services (VAS) Are Gaining Popularity

Major companies operating in the mobile value-added services market are focused on providing innovative solutions, such as mobile payments, to strengthen their market position. Mobile payment Value-Added Services (VAS) are digital services and features that facilitate secure and convenient financial transactions through mobile devices, including services like digital wallets, contactless payments, and mobile banking applications. For instance, in November 2023, Transaction Network Services (TNS), a US-based company, provides a range of services primarily in the payments, financial, and telecommunications sectors, announced the launch of AI Labs, an initiative aimed at leveraging advanced artificial intelligence technologies to enhance telecommunications for carriers and enterprises. The labs will develop solutions that utilize real-time AI to screen calls, distinguishing between legitimate and synthetic voices. Additionally, TNS plans to host demo days for stakeholders to observe the innovative AI applications in development, fostering collaboration and engagement within the telecom ecosystem.

Mobile Value Added Services Market Merger And Acquisition: Nagarro Expands Telecommunications Capabilities with Acquisition of Telesis7

In November 2023, Nagarro, a Germany-based company, specializes in digital engineering and technology solutions, acquired Telesis7, LLC for a maximum purchase price of $17.0 million. This acquisition allows Nagarro to enhance its offerings in the telecommunications sector, particularly in the U.S. market, which is a key growth area for the company. Telesis7's expertise in launching wireless and mobile virtual network operator (MVNO) services will complement Nagarro's existing capabilities. Telesis7, LLC, a US-based company, specializes in providing consulting services to the cable and telecommunications industries, focusing on business and technology transformations, launching wireless services, and assisting with mobile virtual network operator (MVNO) services.

Regional Outlook For The Global Mobile Value Added Services Market

North America was the largest region in the mobile value-added services market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile value added services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

What Defines the Mobile Value Added Services Market?

The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Mobile Value Added Services Industry?

The mobile value-added services market research report is one of a series of new reports from The Business Research Company that provides mobile value-added services market statistics, including Mobile value-added services industry global market size, regional shares, competitors with a mobile value-added services market share, detailed mobile value-added services market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value-added services industry. This mobile value-added services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Mobile Value Added Services Market Report Forecast Analysis

Report Attribute	Details
Market Size Value In 2025	$1066.12 billion
Revenue Forecast In 2034	$1892.29 billion
Growth Rate	CAGR of 15.4% from 2025 to 2034
Base Year For Estimation	2024
Actual Estimates/Historical Data	2019-2024
Forecast Period	2025 - 2029 - 2034
Market Representation	Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered	1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email And IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions 2) By Store: Google Play, App Store (iOS), Other Stores 3) By End-user: Individual, Enterprise Subsegments: 1) By Mobile Advertising: In-App Advertising, Mobile Search Advertising, SMS And MMS Advertising, Mobile Video Advertising 2) By Location-Based Services (LBS): Navigation And Mapping Services, Geofencing Services, Location-Based Promotions, Asset Tracking Services 3) By Mobile Infotainment: Mobile Gaming, Streaming Services (Video And Music), News And Information Apps, Social Media Integration 4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients, Instant Messaging Apps, Group Messaging Services, Push Notifications 5) By Short Messaging Service (SMS): Promotional SMS, Transactional SMS, SMS Marketing, Alert And Notification Services 6) By Multimedia Messaging Service (MMS): Picture Messaging, Video Messaging, Group MMS, Promotional MMS Campaigns 7) By Mobile Money: Mobile Wallets, Mobile Payment Solutions, Peer-To-Peer Payment Services, Mobile Banking Services 8) By Other Solutions: Mobile Health Services (mHealth), Mobile Learning (mLearning), Mobile Customer Support, Mobile Security Services
Regional Scope	Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope	The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled	Apple Inc., OnMobile Global Limited, Google LLC, AT&T Inc., Vodafone Idea Limited, Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited, Axiata Group Berhad, Telefonica S. A., MTN Group Limited, NTT DOCOMO INC., SK Telecom Co. Ltd., SoftBank Group Corp., Telstra Corporation Limited, Zain Group, Deutsche Telekom AG, Saudi Telecom Company
Customization Scope	Request for Sample
Pricing And Purchase Options	Explore Purchase Options

1. Executive Summary

2. Mobile Value Added Services Market Characteristics

3. Mobile Value Added Services Market Trends And Strategies

4. Mobile Value Added Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Mobile Value Added Services Growth Analysis And Strategic Analysis Framework

5.1. Global Mobile Value Added Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

5.2. Analysis Of End Use Industries

5.3. Global Mobile Value Added Services Market Growth Rate Analysis

5.4. Global Mobile Value Added Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)

5.5. Global Mobile Value Added Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)

5.6. Global Mobile Value Added Services Total Addressable Market (TAM)

6. Mobile Value Added Services Market Segmentation

6.1. Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Mobile Advertising

Location-Based Services

Mobile Infotainment

Mobile Email & IM

Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Mobile Money

List Of Tables

Table 1: Global Historic Market Growth, 2019-2024, $ Billion

Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion

Table 3: Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 4: Global Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 5: Global Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 6: Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 7: Global Mobile Value Added Services Market, Sub-Segmentation Of Location-Based Services (LBS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 8: Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Infotainment, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 9: Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Email And Instant Messaging (IM), Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 10: Global Mobile Value Added Services Market, Sub-Segmentation Of Short Messaging Service (SMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 11: Global Mobile Value Added Services Market, Sub-Segmentation Of Multimedia Messaging Service (MMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 12: Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Money, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 13: Global Mobile Value Added Services Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 14: Global Mobile Value Added Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 15: Global Mobile Value Added Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 16: Asia-Pacific, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 17: Asia-Pacific, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 18: Asia-Pacific, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 19: China, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 20: China, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 21: China, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 22: India, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 23: India, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 24: India, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 25: Japan, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 26: Japan, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 27: Japan, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 28: Australia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 29: Australia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 30: Australia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 31: Indonesia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 32: Indonesia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 33: Indonesia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 34: South Korea, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 35: South Korea, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 36: South Korea, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 37: Western Europe, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 38: Western Europe, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 39: Western Europe, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 40: UK, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 41: UK, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 42: UK, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 43: Germany, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 44: Germany, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 45: Germany, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 46: France, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 47: France, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 48: France, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 49: Italy, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 50: Italy, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 51: Italy, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 52: Spain, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 53: Spain, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 54: Spain, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 55: Eastern Europe, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 56: Eastern Europe, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 57: Eastern Europe, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 58: Russia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 59: Russia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 60: Russia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 61: North America, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 62: North America, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 63: North America, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 64: USA, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 65: USA, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 66: USA, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 67: Canada, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 68: Canada, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 69: Canada, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 70: South America, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 71: South America, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 72: South America, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 73: Brazil, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 74: Brazil, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 75: Brazil, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 76: Middle East, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 77: Middle East, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 78: Middle East, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 79: Africa, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 80: Africa, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 81: Africa, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 82: Apple Inc. Financial Performance

Table 83: OnMobile Global Limited Financial Performance

Table 84: Google LLC Financial Performance

Table 85: AT&T Inc. Financial Performance

Table 86: Vodafone Idea Limited Financial Performance

List Of Figures

Figure 1: Global Historic Market Growth, 2019-2024, $ Billion

Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion

Figure 3: Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 4: Global Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 5: Global Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 6: Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 7: Global Mobile Value Added Services Market, Sub-Segmentation Of Location-Based Services (LBS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 8: Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Infotainment, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 9: Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Email And Instant Messaging (IM), Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 10: Global Mobile Value Added Services Market, Sub-Segmentation Of Short Messaging Service (SMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 11: Global Mobile Value Added Services Market, Sub-Segmentation Of Multimedia Messaging Service (MMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 12: Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Money, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 13: Global Mobile Value Added Services Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 14: Global Mobile Value Added Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 15: Global Mobile Value Added Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 16: Asia-Pacific, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 17: Asia-Pacific, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 18: Asia-Pacific, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 19: China, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 20: China, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 21: China, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 22: India, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 23: India, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 24: India, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 25: Japan, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 26: Japan, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 27: Japan, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 28: Australia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 29: Australia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 30: Australia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 31: Indonesia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 32: Indonesia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 33: Indonesia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 34: South Korea, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 35: South Korea, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 36: South Korea, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 37: Western Europe, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 38: Western Europe, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 39: Western Europe, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 40: UK, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 41: UK, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 42: UK, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 43: Germany, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 44: Germany, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 45: Germany, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 46: France, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 47: France, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 48: France, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 49: Italy, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 50: Italy, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 51: Italy, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 52: Spain, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 53: Spain, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 54: Spain, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 55: Eastern Europe, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 56: Eastern Europe, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 57: Eastern Europe, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 58: Russia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 59: Russia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 60: Russia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 61: North America, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 62: North America, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 63: North America, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 64: USA, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 65: USA, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 66: USA, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 67: Canada, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 68: Canada, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 69: Canada, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 70: South America, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 71: South America, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 72: South America, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 73: Brazil, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 74: Brazil, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 75: Brazil, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 76: Middle East, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 77: Middle East, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 78: Middle East, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 79: Africa, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 80: Africa, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 81: Africa, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 82: Apple Inc. Financial Performance

Figure 83: OnMobile Global Limited Financial Performance

Figure 84: Google LLC Financial Performance

Figure 85: AT&T Inc. Financial Performance

Figure 86: Vodafone Idea Limited Financial Performance

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Frequently Asked Questions

What is the definition of the mobile value added services market?

How will the mobile value added services market drivers and restraints affect the mobile value added services market dynamics? What forces will shape the mobile value added services industry going forward?

The mobile value added services market major growth driver - Global Surge In Smartphone Users Accelerating Mobile Value-Added Services Market Growth . For further insights on the mobile value added services market, request a sample here

What is the forecast market size or the forecast market value of the mobile value added services market?

The mobile value added services market size has grown rapidly in recent years. It will grow from $960.55 billion in 2024 to $1066.12 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to mobile penetration and subscriber base growth, rise of smartphones and data usage, mobile app ecosystem development, SMS and messaging services, mobile content and entertainment. The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $1892.29 billion in 2029 at a compound annual growth rate (CAGR) of 15.4%. The growth in the forecast period can be attributed to rise of iot and connected devices, emergence of edge computing, expansion of mobile e-commerce, continue growth of mobile health services, cross-industry collaborations. Major trends in the forecast period include 5g technology adoption, integration of augmented reality (AR) and virtual reality (VR), growth of mobile health and wellness services, innovations in mobile gaming, expansion of mobile learning and edtech. For further insights on the mobile value added services market, request a sample here

How is the mobile value added services market segmented?

The mobile value added services market is segmented
1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email And IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions
2) By Store: Google Play, App Store (iOS), Other Stores
3) By End-user: Individual, Enterprise Subsegments:
1) By Mobile Advertising: In-App Advertising, Mobile Search Advertising, SMS And MMS Advertising, Mobile Video Advertising
2) By Location-Based Services (LBS): Navigation And Mapping Services, Geofencing Services, Location-Based Promotions, Asset Tracking Services
3) By Mobile Infotainment: Mobile Gaming, Streaming Services (Video And Music), News And Information Apps, Social Media Integration
4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients, Instant Messaging Apps, Group Messaging Services, Push Notifications
5) By Short Messaging Service (SMS): Promotional SMS, Transactional SMS, SMS marketing, Alert And Notification Services
6) By Multimedia Messaging Service (MMS): Picture Messaging, Video Messaging, Group MMS, Promotional MMS Campaigns
7) By Mobile Money: Mobile Wallets, Mobile Payment Solutions, Peer-To-Peer Payment Services, Mobile Banking Services
8) By Other Solutions: Mobile Health Services (mHealth), Mobile Learning (mLearning), Mobile Customer Support, Mobile Security Services For further insights on the mobile value added services market, request a sample here

Which region has the largest share of the mobile value added services market? What are the other regions covered in the report?

North America was the largest region in the mobile value-added services market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the mobile value added services market, request a sample here.

Who are the major players in the mobile value added services market?

What are the key trends in the mobile value added services market?

Major trend in the mobile value added services market - Strategic Partnerships Driving Innovation And Growth In The Mobile Value-Added Services Market. For further insights on the mobile value added services market, request a sample here.

What are the major opportunities in the mobile value added services market? What are the strategies for the mobile value added services market?

For detailed insights on the major opportunities and strategies in the mobile value added services market, request a sample here.

How does the mobile value added services market relate to the overall economy and other similar markets?

For detailed insights on mobile value added services market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the mobile value added services industry?

For detailed insights on the mergers and acquisitions in the mobile value added services industry, request a sample here.

What are the key dynamics influencing the mobile value added services market growth? SWOT analysis of the mobile value added services market.

For detailed insights on the key dynamics influencing the mobile value added services market growth and SWOT analysis of the mobile value added services industry, request a sample here.

Mobile Value Added Services Global Market Report 2025

Mobile Value Added Services Global Market Report 2025

Market Insights

Related Reports

What Is Covered Under Mobile Value Added Services Market?

What Is The Mobile Value Added Services Market Size 2025 And Growth Rate?

What Is The Mobile Value Added Services Market Growth Forecast?

How Is The Mobile Value Added Services Market Segmented?

What Is Driving The Mobile Value Added Services Market? Global Surge In Smartphone Users Accelerating Mobile Value-Added Services Market Growth

What Is Driving The Mobile Value Added Services Market? E-Commerce Growth Drives The Digital Experience Platform Market

Who Are The Major Players In The Global Mobile Value Added Services Market?

What Are The Key Trends Of The Global Mobile Value Added Services Market? Strategic Partnerships Driving Innovation And Growth In The Mobile Value-Added Services Market

What Are The Key Trends Of The Global Mobile Value Added Services Market? Mobile Payment Value-Added Services (VAS) Are Gaining Popularity

Mobile Value Added Services Market Merger And Acquisition: Nagarro Expands Telecommunications Capabilities with Acquisition of Telesis7

Regional Outlook For The Global Mobile Value Added Services Market

What Defines the Mobile Value Added Services Market?

How is Market Value Defined and Measured?

What is the Market Assessment and Strategic Outlook for the Mobile Value Added Services Industry?

Table Of Contents

List Of Tables

List Of Figures

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Frequently Asked Questions