Mobile Value Added Services Market Report 2026
Global Outlook – By Solution (Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email And IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions), By Store (Google Play, App Store (iOS), Other Stores), By End-user (Individual, Enterprise) – Market Size, Trends, Strategies, and Forecast to 2030
Mobile Value Added Services Market Overview
• Mobile Value Added Services market size has reached to $1058.59 billion in 2025 • Expected to grow to $2131.22 billion in 2030 at a compound annual growth rate (CAGR) of 15% • Growth Driver: E-Commerce Growth Drives The Digital Experience Platform Market • Market Trend: Mobile Payment Value-Added Services (VAS) Are Gaining Popularity • North America was the largest region in 2025.What Is Covered Under Mobile Value Added Services Market?
Mobile value-added services refer to those services that telecom service companies give to customers in addition to their main SMS, voice, and data services. The services can be either free or pay-for-use. VAS are mostly used in the entertainment, e-commerce, sports, and other industries. The main type of solutions in mobile value-added services includes mobile advertising, location-based services, mobile infotainment, mobile email & IM, short messaging service (SMS), multimedia messaging service (MMS), mobile money, and others. Mobile advertising refers to advertising services on smartphones and mobile devices provided by telecoms to customers. It refers to all interactive channels used by advertisers to convey or promote brand information, news, or offers via mobile devices or networks. These services are provided through google play, app store (IOS), and other stores and they are used by both enterprises and individuals.
What Is The Mobile Value Added Services Market Size and Share 2026?
The mobile value added services market size has grown rapidly in recent years. It will grow from $1058.59 billion in 2025 to $1217.74 billion in 2026 at a compound annual growth rate (CAGR) of 15.0%. The growth in the historic period can be attributed to growth in smartphone usage, expansion of mobile internet connectivity, rising consumer demand for digital content, increased adoption of app-based services, telecom operator diversification strategies.What Is The Mobile Value Added Services Market Growth Forecast?
The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $2131.22 billion in 2030 at a compound annual growth rate (CAGR) of 15.0%. The growth in the forecast period can be attributed to increasing investments in ai-driven personalization, rising demand for immersive mobile experiences, expansion of mobile commerce ecosystems, growing enterprise use of mobile engagement platforms, increased focus on data-driven monetization. Major trends in the forecast period include increasing adoption of mobile entertainment services, rising use of location-based promotions, expansion of in-app advertising models, growing demand for mobile commerce enablement, enhanced focus on personalized user experiences.
Global Mobile Value Added Services Market Segmentation
1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email And IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions 2) By Store: Google Play, App Store (iOS), Other Stores 3) By End-user: Individual, Enterprise Subsegments: 1) By Mobile Advertising: In-App Advertising, Mobile Search Advertising, SMS And MMS Advertising, Mobile Video Advertising 2) By Location-Based Services (LBS): Navigation And Mapping Services, Geofencing Services, Location-Based Promotions, Asset Tracking Services 3) By Mobile Infotainment: Mobile Gaming, Streaming Services (Video And Music), News And Information Apps, Social Media Integration 4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients, Instant Messaging Apps, Group Messaging Services, Push Notifications 5) By Short Messaging Service (SMS): Promotional SMS, Transactional SMS, SMS Marketing, Alert And Notification Services 6) By Multimedia Messaging Service (MMS): Picture Messaging, Video Messaging, Group MMS, Promotional MMS Campaigns 7) By Mobile Money: Mobile Wallets, Mobile Payment Solutions, Peer-To-Peer Payment Services, Mobile Banking Services 8) By Other Solutions: Mobile Health Services (mHealth), Mobile Learning (mLearning), Mobile Customer Support, Mobile Security ServicesWhat Is The Driver Of The Mobile Value Added Services Market?
The rise in e-commerce is expected to drive the mobile value-added services market. E-commerce refers to the buying and selling of goods and services over the internet. Mobile value-added services enhance the convenience and security of mobile e-commerce, fostering increased consumer trust and engagement. For instance, according to US eCommerce statistics, in 2022, 65% of consumers anticipate using internet purchasing platforms more frequently. By 2024, it is anticipated that e-commerce revenues will total $6.3 trillion. Furthermore, according to Esw, a global eCommerce management company, there are currently 29.6 million eCommerce users in Spain, with an additional 7.3 million users shopping online by 2025. These 36.9 million eCommerce users will represent 74% of the total population. Therefore, the rise in e-commerce is expected to drive the mobile value-added services market.Key Players In The Global Mobile Value Added Services Market
Major companies operating in the mobile value added services market are Apple Inc.; OnMobile Global Limited; Google LLC; AT&T Inc.; Vodafone Idea Limited; Verizon Communications Inc.; China Mobile Limited; Reliance Jio Infocomm Limited; Bharti Airtel Limited; Spice Digital Limited; Comverse Technology Inc.; One97 Communications Ltd; Kongzhong Corp.; InMobi; America Movil SAB DE CV; Cisco Systems Inc.; Comviva Technologies Ltd.; Huawei Technologies Co. Ltd.; Monty Mobile; Reliance Industries Limited; Axiata Group Berhad; Telefonica S. A.; MTN Group Limited; NTT DOCOMO INC.; SK Telecom Co. Ltd.; SoftBank Group Corp.; Telstra Corporation Limited; Zain Group; Deutsche Telekom AG; Saudi Telecom Company
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Global Mobile Value Added Services Market Trends and Insights
Major companies operating in the mobile value-added services market are focused on providing innovative solutions, such as mobile payments, to strengthen their market position. Mobile payment Value-Added Services (VAS) are digital services and features that facilitate secure and convenient financial transactions through mobile devices, including services like digital wallets, contactless payments, and mobile banking applications. For instance, in November 2023, Transaction Network Services (TNS), a US-based company, provides a range of services primarily in the payments, financial, and telecommunications sectors, announced the launch of AI Labs, an initiative aimed at leveraging advanced artificial intelligence technologies to enhance telecommunications for carriers and enterprises. The labs will develop solutions that utilize real-time AI to screen calls, distinguishing between legitimate and synthetic voices. Additionally, TNS plans to host demo days for stakeholders to observe the innovative AI applications in development, fostering collaboration and engagement within the telecom ecosystem.What Are Latest Mergers And Acquisitions In The Mobile Value Added Services Market?
In November 2023, Nagarro, a Germany-based company, specializes in digital engineering and technology solutions, acquired Telesis7, LLC for a maximum purchase price of $17.0 million. This acquisition allows Nagarro to enhance its offerings in the telecommunications sector, particularly in the U.S. market, which is a key growth area for the company. Telesis7's expertise in launching wireless and mobile virtual network operator (MVNO) services will complement Nagarro's existing capabilities. Telesis7, LLC, a US-based company, specialises in providing consulting services to the cable and telecommunications industries, focusing on business and technology transformations, launching wireless services, and assisting with mobile virtual network operator (MVNO) services.
Regional Insights
North America was the largest region in the mobile value-added services market in 2025 and is also expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, SpainNeed data for a specific geography? Request Regional Data
What Defines the Mobile Value Added Services Market?
The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.How is Market Value Defined and Measured?
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This chart presents market attractiveness based on a quantitative evaluation of growth, competition, strategic alignment, and risk, offering a clear view of opportunity areas for decision-making. This chart is for illustrative purposes; the full report contains the complete analysis.
This chart highlights the Total Addressable Market (TAM) by estimating the maximum revenue opportunity using an assumption-driven approach, supporting strategic planning and opportunity sizing across markets. The chart is illustrative; the full report provides a more comprehensive analysis.
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What Key Data and Analysis Are Included in the Mobile Value Added Services Market Report 2026?
The mobile value added services market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value added services industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.Mobile Value Added Services Market Report Forecast Analysis
| Report Attribute | Details |
|---|---|
| Market Size Value In 2026 | $1217.74 billion |
| Revenue Forecast In 2030 | $2131.22 billion |
| Growth Rate | CAGR of 15% from 2026 to 2030 |
| Base Year For Estimation | 2025 |
| Actual Estimates/Historical Data | 2020-2025 |
| Forecast Period | 2026 - 2030 |
| Market Representation | Revenue in USD Billion and CAGR from 2026 to 2030 |
| Segments Covered | Solution, Store, End-user |
| Regional Scope | Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa |
| Country Scope | The Countries Covered In This Market Report Are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, Uk, Usa, Canada, Italy, Spain. |
| Key Companies Profiled | Apple Inc., OnMobile Global Limited, Google LLC, AT&T Inc., Vodafone Idea Limited, Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited, Axiata Group Berhad, Telefonica S. A., MTN Group Limited, NTT DOCOMO INC., SK Telecom Co. Ltd., SoftBank Group Corp., Telstra Corporation Limited, Zain Group, Deutsche Telekom AG, Saudi Telecom Company |
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