Personalized Nutrition Market Report 2026

Personalized Nutrition Market Overview

• Personalized Nutrition market size has reached to $19.06 billion in 2025 • Expected to grow to $40.56 billion in 2030 at a compound annual growth rate (CAGR) of 16.4% • Growth Driver: Prevalence Of Chronic Disease Boosts Personalized Nutrition Market • Market Trend: Product Innovation Driving Personalized Nutrition Market • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Personalized Nutrition Market?

Personalized nutrition is creating a customized nutrition plan for an individual based on their unique genetic makeup, health history, and current health status. A personalized nutrition approach considers factors such as age, gender, weight, and activity level, as well as any specific health concerns or conditions that may need to be addressed through diet. The main products in personalized nutrition are personalized supplements, personalized diet plans, personalized beverages, and diseases based products. Personalized supplements are used to address specific health concerns, support the overall health and wellness of the user, and help them achieve specific goals such as weight loss or muscle building. The products come in the form of tablets, capsules, powder, liquid, and other forms. The personalized nutrition is measured by active measurements, standard measurements and used by direct-to-consumer, wellness and fitness centers, hospitals and clinics, institutions, and food delivery services.

What Is The Personalized Nutrition Market Growth Forecast?

The personalized nutrition market size is expected to see rapid growth in the next few years. It will grow to $40.56 billion in 2030 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to increasing adoption of precision health solutions, rising integration of ai-driven nutrition analytics, expansion of personalized meal delivery services, growing focus on chronic disease management, increasing partnerships between health tech and nutrition companies. Major trends in the forecast period include increasing use of genetic and biomarker-based nutrition plans, rising adoption of digital nutrition platforms, growing demand for personalized supplements, expansion of disease-specific nutrition programs, enhanced integration of data-driven health insights.

What Is The Driver Of The Personalized Nutrition Market?

The growing prevalence of chronic disease is expected to boost the growth of the personalized nutrition market. Chronic diseases refer to long-term medical conditions that persist over time and often progress slowly, including diabetes, cardiovascular disorders, cancer, and autoimmune diseases, requiring ongoing treatment and management. The rise in chronic diseases is primarily due to increasing sedentary lifestyles because prolonged physical inactivity leads to higher risks of conditions such as obesity, diabetes, cardiovascular diseases, and certain cancers. For instance, in July 2024, according to the Australian Institute of Health and Welfare, an Australia-based government agency, in 2023, chronic conditions accounted for an estimated 4.4 million years of healthy life lost among Australians, representing 85% of the nation’s total disease burden for that year. Personalized nutrition is important to cure chronic disease because it considers an individual's unique genetic makeup, health history, and current health status. Therefore, the growing prevalence of disease is driving the personalized nutrition industry.

Key Players In The Global Personalized Nutrition Market

Major companies operating in the personalized nutrition market are BASF SE, Koninklijke DSM N.V., Herbalife Nutrition Ltd., Amway Corporation, DNAfit Life Sciences Limited, Wellness Coaches USA LLC, Atlas Biomed Group Limited, Persona Nutrition Inc., Nutrigenomix Inc., Viome Life Sciences Inc., BiogeniQ Inc., 23andMe Inc., NutraGene Inc., Nutrahacker LLC, GenoPalate Inc., Nutri-Genetix LLC, GX Sciences LLC, Pathway Genomics Corporation, DnaNudge Limited, Toolbox Genomics LLC, NutriHealth Systems Private Limited

Global Personalized Nutrition Market Trends and Insights

Major companies operating in the personalized nutrition market are focusing on developing innovative solutions, such as artificial-intelligence-based personalized nutrition platforms, to meet the rising demand for data-driven dietary guidance, customized wellness programs, and accessible precision nutrition services. AI-based personalized nutrition platforms use algorithms, individual health data, and scientific research to generate tailored dietary recommendations that are more accurate and scalable than traditional generalized nutrition advice. For instance, in June 2023, Ahara Corporation, a US-based precision nutrition company, launched Ahara Basic, a free version of its AI-powered personalized nutrition plan designed to broaden access to evidence-based dietary guidance. The platform uses a scientifically structured questionnaire to analyze user health inputs and identify key nutrients required to support individual wellness goals. It provides tailored nutrition insights, practical dietary recommendations, and personalized action steps without requiring clinical appointments.

What Are Latest Mergers And Acquisitions In The Personalized Nutrition Market?

In September 2023, Tangelo, a US-based personalized nutrition and wellness company, acquired Diet ID for an undisclosed amount. Through this acquisition, Tangelo aims to enhance its product offerings, expand its customer base, integrate new technologies, or improve its overall service capabilities. Diet ID is a US-based company that specializes in personalized nutrition solutions.

What Defines the Personalized Nutrition Market?

The personalized nutrition market consists of sales of supplements, multivitamins, herbals and botanicals. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Personalized Nutrition Market Report 2026?

The personalized nutrition market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the personalized nutrition industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.