Sanitary Paper Product Market Report 2023

Sanitary Paper Product Global Market Report 2023 – By Product (Tissues And Handkerchiefs, Table Napkins, Toilet Paper, Towels, Sanitary Napkins And Tampons, Disposable Diapers), By Application (Residential, Commercial) – Market Size, Trends, And Global Forecast 2023-2032

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Sanitary paper product manufacturing establishments convert the sanitary paper or wadding into sanitary paper products like napkins, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins, and tampons. The paper is processed to be soft, thin, pliable, and absorbent paper. While some businesses make their own sanitary paper, others buy it from paper mills.

The main types of sanitary paper product are tissues and handkerchiefs, table napkins, toilet paper, towels, sanitary napkins and tampons, disposable diapers. Paper towel is a soft, thick sheet of paper that can absorb liquid and is used to dry hands, clean up spills, and so on It is used for residential and commercial applications.

The global sanitary paper product market is segmented -

1) By Product: Tissues And Handkerchiefs, Table Napkins, Toilet Paper, Towels, Sanitary Napkins And Tampons, Disposable Diapers

2) By Application: Residential, Commercial

The global sanitary paper product market size will grow from $55.89 billion in 2022 to $59.36 billion in 2023 at a compound annual growth rate (CAGR) of 6.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global sanitary paper product is expected to grow to $73.56 billion in 2027 at a CAGR of 5.5%.

Awareness among people for hygiene and cleanliness is expected to drive the sanitary paper products market. There is an increase in awareness among people on hygiene and cleanliness because of the initiatives of government and other organizations along with an increase in income that has led to an increased spending on personal hygiene. For instance, in September 2022, according to a survey conducted by Citron Hygiene, a Canada-based provider of washroom hygiene services, pre-pandemic Previously, just 11% of people washed their hands for the required 18–20 seconds (the duration of the song Happy Birthday), but during the pandemic, that number increased to 25%. If initial impressions didn't inspire confidence in safeguarding patrons' personal hygiene post-pandemic, over 70% of diners have admitted to forgoing any dining experiences at restaurants, cafes, or bars. Since 67% of individuals feel the coronavirus epidemic has increased their fear of germs and awareness of hygiene, it's essential that organizations adopt the proper hygiene practices. Therefore, the increase in awareness on hygiene and cleanliness among people especially during the current COVID-19 pandemic is driving the growth of the sanitary paper product market.

Major players in the sanitary paper product market are Procter & Gamble, Kimberly-Clark, Georgia-Pacific, Seventh Generation, Johnson & Johnson, Orchids Paper Products Company, Cascades Tissue Group - North Carolina, ONTEX France SA, Oji Holdings, and Metsa.

The threat of prominent substitutes is expected to hinder the sanitary product market. There are many alternatives for paper available in market like cotton, plastic materials like polyester, polypropylene and others. Substitute products include cloth kitchen towel, wet wipes, sanitary pads, tampons and diapers made with plastics and other materials that are used instead of sanitary paper products. These alternatives are being used to decrease the environmental burden and for their ease of use. According to Statista, based on the US Census data and Simmons National Consumer Survey (NCHS) in 2021, 16.31 million Americans used pre-moist wipes/cloths 31 times or more within a week. Therefore, it is anticipated that prominent substitutes may hinder the market growth of sanitary paper product market sanitary paper product market during the forecast period.

Recycling of paper is expected to be a key trend in sanitary paper product manufacturing. In the paper industry, there is a rise in recycling due to environmental issues like deforestation and an increase of waste. Recycled tissues require 50% less water, 64% less energy and make 74% less air pollution, which not only decreases the cost for the companies but also supports the sustainability of the environment. For instance, in December 2022, Huhtamaki, a Finland-based consumer packaging company, launched ICON® packaging, a cutting-edge, recyclable ice cream packaging solution in the US that is made with 95% renewable biobased material and allows recycling in localities around the country that have paper product recycling programmes. This makes it possible to recycle the ice cream cartons and lids alongside other paper goods like folded carton packaging.

In July 2021, Essity AB, a Sweden-based global hygiene and health company, acquired Asaleo Care for an undisclosed amount. With this acquisition, Asaleo Care would make it possible for profitable growth to occur in Australia, New Zealand, and the Pacific area, further solidifying Essity's position as a top worldwide provider of health and hygiene products. Asaleo Care Ltd. is an Australia-based personal care and hygiene company that manufactures consumer tissues, paper tissues, and toilet paper.

Asia-Pacific was the largest region in the sanitary paper product market in 2022. North America was the second largest region in the global sanitary paper product market share. The regions covered in the global sanitary paper product market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the sanitary paper product market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The sanitary paper product market consists of sales of fluff pulp, adhesives, superabsorbent and release paper. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The sanitary paper product market research report is one of a series of new reports from The Business Research Company that provides sanitary paper product market statistics, including sanitary paper product industry global market size, regional shares, competitors with a sanitary paper product market share, detailed sanitary paper product market segments, market trends and opportunities, and any further data you may need to thrive in the sanitary paper product industry. This sanitary paper product market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

    Table Of Contents

    1. Executive Summary

    2. Sanitary Paper Products Market Characteristics

    3. Sanitary Paper Products Market Trends And Strategies

    4. Sanitary Paper Products Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Sanitary Paper Products Market

    4.2 Ukraine-Russia War Impact On Sanitary Paper Products Market

    4.3 Impact Of High Inflation On Sanitary Paper Products Market

    5. Sanitary Paper Products Market Size And Growth

    5.1. Global Sanitary Paper Products Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Sanitary Paper Products Forecast Market, 2022 - 2027F, 2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Sanitary Paper Products Market Segmentation

    6.1. Global Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    Tissues And Handkerchiefs

    Table Napkins

    Toilet Paper

    Towels

    Sanitary Napkins And Tampons

    Disposable Diapers

    6.2. Global Sanitary Paper Products Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    Residential

    Commercial

    7. Sanitary Paper Products Market Regional And Country Analysis

    7.1. Global Sanitary Paper Products Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    7.2. Global Sanitary Paper Products Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    8. Asia-Pacific Sanitary Paper Products Market

    8.1. Asia-Pacific Sanitary Paper Products Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    9. China Sanitary Paper Products Market

    9.1. China Sanitary Paper Products Market Overview

    9.2. China Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F,$ Billion

    10. India Sanitary Paper Products Market

    10.1. India Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    11. Japan Sanitary Paper Products Market

    11.1. Japan Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    12. Australia Sanitary Paper Products Market

    12.1. Australia Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    13. Indonesia Sanitary Paper Products Market

    13.1. Indonesia Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    14. South Korea Sanitary Paper Products Market

    14.1. South Korea Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    15. Western Europe Sanitary Paper Products Market

    15.1. Western Europe Sanitary Paper Products Market Overview

    15.2. Western Europe Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    16. UK Sanitary Paper Products Market

    16.1. UK Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    17. Germany Sanitary Paper Products Market

    17.1. Germany Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    18. France Sanitary Paper Products Market

    18.3. France Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    19. Eastern Europe Sanitary Paper Products Market

    19.1. Eastern Europe Sanitary Paper Products Market Overview

    19.2. Eastern Europe Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    20. Russia Sanitary Paper Products Market

    20.1. Russia Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    21. North America Sanitary Paper Products Market

    21.1. North America Sanitary Paper Products Market Overview

    21.2. North America Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    22. USA Sanitary Paper Products Market

    22.1. USA Sanitary Paper Products Market Overview

    22.2. USA Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    23. South America Sanitary Paper Products Market

    23.1. South America Sanitary Paper Products Market Overview

    23.2. South America Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    24. Brazil Sanitary Paper Products Market

    24.1. Brazil Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    25. Middle East Sanitary Paper Products Market

    25.1. Middle East Sanitary Paper Products Market Overview

    25.2. Middle East Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    26. Africa Sanitary Paper Products Market

    26.1. Africa Sanitary Paper Products Market Overview

    26.2. Africa Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion

    27. Sanitary Paper Products Market Competitive Landscape And Company Profiles

    27.1. Sanitary Paper Products Market Competitive Landscape

    27.2. Sanitary Paper Products Market Company Profiles

    27.2.1. Procter&Gamble

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Kimberly-Clark

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Georgia-Pacific

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Seventh Generation (US)

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Johnson & Johnson

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The Sanitary Paper Products Market

    29. Sanitary Paper Products Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022 - 2027F, 2027F, 2032F, $ Billion
  • Table 3: Global Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 4: Global Sanitary Paper Products Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 5: Global Sanitary Paper Products Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 6: Global Sanitary Paper Products Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 7: Asia-Pacific, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 8: China, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 9: India, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 10: Japan, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 11: Australia, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 12: Indonesia, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 13: South Korea, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 14: Western Europe, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 15: UK, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 16: Germany, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 17: France, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 18: Eastern Europe, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 19: Russia, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 20: North America, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 21: USA, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 22: South America, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 23: Brazil, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 24: Middle East, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 25: Africa, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Table 26: Procter&Gamble Financial Performance
  • Table 27: Kimberly-Clark Financial Performance
  • Table 28: Georgia-Pacific Financial Performance
  • Table 29: Seventh Generation (US) Financial Performance
  • Table 30: Johnson & Johnson Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022 - 2027F, 2027F, 2032F, $ Billion
  • Figure 3: Global Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 4: Global Sanitary Paper Products Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 5: Global Sanitary Paper Products Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 6: Global Sanitary Paper Products Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 7: Asia-Pacific, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 8: China, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 9: India, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 10: Japan, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 11: Australia, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 12: Indonesia, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 13: South Korea, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 14: Western Europe, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 15: UK, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 16: Germany, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 17: France, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 18: Eastern Europe, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 19: Russia, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 20: North America, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 21: USA, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 22: South America, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 23: Brazil, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 24: Middle East, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 25: Africa, Sanitary Paper Products Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2027F, 2032F, $ Billion
  • Figure 26: Procter&Gamble Financial Performance
  • Figure 27: Kimberly-Clark Financial Performance
  • Figure 28: Georgia-Pacific Financial Performance
  • Figure 29: Seventh Generation (US) Financial Performance
  • Figure 30: Johnson & Johnson Financial Performance
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