Global Sports Sponsorship Market Report 2024

Sports Sponsorship Global Market Report 2024 – By Type (Signage, Digital Activation, Club And Venue Activation, Other Types), By Application (Competition Sponsorship, Training Sponsorship, Other Applications) – Market Size, Trends, And Global Forecast 2024-2033

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Sports Sponsorship Global Market Report 2024

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Description Table Of Contents Tables & Figures Market Insights Related Reports

Sports Sponsorship Market Definition And Segments

Sports sponsorship is a form of marketing where a company or a brand provides financial or material support to a sports team, event, or athlete in exchange for exposure and brand awareness.

The main types of sports sponsorship include signage, digital activation, club and venue activation and others. Signage in sports refers to the display of advertising and promotional materials within sports venues or on sports-related products during events or games. Major applications include competition sponsorship, training sponsorship and others.

The sports sponsorship market covered in this report is segmented –

1) By Type: Signage, Digital Activation, Club And Venue Activation, Other Types

2) By Application: Competition Sponsorship, Training Sponsorship, Other Applications

The sports sponsorship market size has grown strongly in recent years. It will grow from $63.74 billion in 2023 to $67.56 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to brand visibility and recognition, fan engagement, globalization of sports, traditional media dominance, social media influence.

The sports sponsorship market size is expected to see strong growth in the next few years. It will grow to $84.37 billion in 2028 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to immersive fan experiences, esports and gaming integration, personalized marketing, cross-platform integration, innovative partnerships. Major trends in the forecast period include digital transformation, esports integration, sustainability initiatives, personalized fan engagement, virtual and augmented reality.

Rising Number Of Sports Events To Drive Market Growth

The growing number of sports events is expected to propel the growth of the sports sponsorship market going forward. The number of sports events has been increasing steadily in recent years due to several reasons such as the growing popularity of sports and the increased availability of resources for organizing events. Additionally, the globalization of sports has made it possible for sports to reach a wider audience and gain greater recognition worldwide. This has attracted sponsors to provide monetary sponsorships and promote their brand and products through advertisements. For instance, according to Tourism Economics, a Philadelphia-based information services company, in 2020, there were 96 million travelers attending sports events in the USA and the number rose to 175 million travelers in 2021. Therefore, the growing number of sports events will drive the growth of the sports sponsorship market.

Rise In E-Sports To Drive Market Growth

The increasing expansion of e-sports industry is expected to propel the growth of sports sponsorship market going forward. E-sports is a form of competition using video games that involves organized, multiplayer video game competitions, particularly between professional players, both individually and as teams. E-sports offers a variety of opportunities for sponsors to engage with fans. Sponsors can leverage social media, live events, and in-game advertising to reach their target audience. For instance, in October 2022, according to according to NewZoo BV, a Netherlands-based games market data company, in 2021, the audience for live-streamed gaming approached nearly 810 million and is anticipated to surpass 1.41 billion by the year 2025. Therefore, the increasing expansion of e-sports industry is driving the growth of sports sponsorship market.

Major companies operating in the sports sponsorship market report are Adidas AG, Nike Inc., PepsiCo Inc., Rolex SA, The Coca-Cola Company, Puma SE, Samsung Electronics Co Ltd., Castrol Limited, Tata Group, Reliance Jio Infocomm Limited, Intel Corporation, Qatar Airways Group Q.C.S.C., Hero MotoCorp Ltd., Hyundai Motor Company, Nissan Motor Co Ltd., Reebok International Ltd., Red Bull GmbH, Optimum Nutrition Inc., DICK'S Sporting Goods Inc., State Farm Mutual Automobile Insurance Company, Anheuser-Busch InBev SA/NV, Ford Motor Company, FedEx Corporation, Molson Coors Brewing Company, General Motors Company, Toyota Motor Corporation, Heineken N.V., Visa Inc., Mastercard Incorporated, American Express Company, Emirates Airline, Etihad Airways PJSC, Flydubai

Technological Advancements Driving Innovation In Sports Sponsorship Market

Technological advancements are a key trend gaining popularity in the sports sponsorship market. Companies operating in the sports sponsorship market are adopting new technologies to grow in the market. For instance, in October 2022, Meta, a US-based technology company, launched Xtadium VR (virtual reality) app for its Oculus Quest 2 headset. Xtadium is a platform that provides VR streams of sports events in 180 degrees and up to 8K video quality. The platform includes real-time statistical overlays and offers eight different camera angles, providing a more personalized viewing experience for the users. It allows users to watch live events, on-demand replays, and immersive highlights. The goal of Xtadium is to use VR technology to emulate the experience of being at a sporting event as closely as possible.

Strategic Partnerships Transforming The Sports Sponsorship Market

Major companies operating in acrylic rubber are focused on collaboration and partnerships to provide reliable services to customers. A strategic partnership is a structured affiliation between two or more commercial enterprises, typically established via one or more business agreements or contracts. For instance, in June 2023, Globant, an Argentina-based software development company partnered with Fédération Internationale de Football Association (FIFA), the Switzerland-based international governing body for the sport of soccer (football), to sponsor the FIFA Women's World Cup Australia and New Zealand 2023 and becoming a Global Sponsor for FIFAe Series from 2023 to 2025. The collaboration aims to enhance the FIFA+ streaming platform and support key global events. The partnership aligns with Globant's commitment to diversity and inclusion, contributing to the company's broader goal of creating opportunities for women across industries. The collaboration signifies a unique opportunity to promote women's soccer globally, foster inclusion and equity in sports, and inspire the next generation of athletes.

Msg Entertainment Strengthens Portfolio With Acquisition Of Msg Networks

In July 2021, MSG Entertainment, a US-based entertainment company, acquired MSG Networks for an undisclosed amount. This acquisition created a powerful platform of renowned venues, entertainment properties and regional sports and entertainment networks. MSG Network is a US-based regional sports network that primarily broadcasts sports events and related programming for the New York metropolitan area.

North America was the largest region in the sports sponsorship market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global sports sponsorship market report during the forecast period. The regions covered in the sports sponsorship market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the sports sponsorship market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The sports sponsorship market includes revenues earned by entities by providing monetary sponsorship for brand exposure, product placement, advertising, and merchandising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The sports sponsorship market research report is one of a series of new reports from The Business Research Company that provides sports sponsorship market statistics, including sports sponsorship industry global market size, regional shares, competitors with sports sponsorship market share, detailed sports sponsorship market segments, market trends and opportunities, and any further data you may need to thrive in the sports sponsorship industry. This sports sponsorship market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Sports Sponsorship Market Report Scope
Report AttributeDetails
Market Size Value In 2024 $67.56 billion
Revenue Forecast In 2033 $84.37 billion
Growth Rate CAGR of 5.7% from 2024 to 2033
Base Year For Estimation 2023
Actual Estimates/Historical Data 2018-2023
Forecast Period 2024 - 2028 - 2033
Market Representation Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered 1) By Type: Signage, Digital Activation, Club And Venue Activation, Other Types
2) By Application: Competition Sponsorship, Training Sponsorship, Other Applications
Regional Scope Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope Australia; China; India; Indonesia; Japan; South Korea; Bangladesh; Thailand; Vietnam; Malaysia; Singapore; Philippines; Hong Kong; New Zealand; USA; Canada; Mexico; Brazil; Chile; Argentina; Colombia; Peru; France; Germany; UK; Austria; Belgium; Denmark; Finland; Ireland; Italy; Netherlands; Norway; Portugal; Spain; Sweden; Switzerland; Russia; Czech Republic; Poland; Romania; Ukraine; Saudi Arabia; Israel; Iran; Turkey; UAE; Egypt; Nigeria; South Africa
Key Companies Profiled Adidas AG; Nike Inc.; PepsiCo Inc.; Rolex SA; The Coca-Cola Company; Puma SE; Samsung Electronics Co Ltd.; Castrol Limited; Tata Group; Reliance Jio Infocomm Limited; Intel Corporation; Qatar Airways Group Q.C.S.C.; Hero MotoCorp Ltd.; Hyundai Motor Company; Nissan Motor Co Ltd.; Reebok International Ltd.; Red Bull GmbH; Optimum Nutrition Inc.; DICK'S Sporting Goods Inc.; State Farm Mutual Automobile Insurance Company; Anheuser-Busch InBev SA/NV; Ford Motor Company; FedEx Corporation; Molson Coors Brewing Company; General Motors Company; Toyota Motor Corporation; Heineken N.V.; Visa Inc.; Mastercard Incorporated; American Express Company; Emirates Airline; Etihad Airways PJSC; Flydubai
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    Table Of Contents

    1. Executive Summary

    2. Sports Sponsorship Market Characteristics

    3. Sports Sponsorship Market Trends And Strategies

    4. Sports Sponsorship Market - Macro Economic Scenario

    4.1. Impact Of High Inflation On the Market

    4.2. Ukraine-Russia War Impact On the Market

    4.3. COVID-19 Impact On the Market

    5. Global Sports Sponsorship Market Size and Growth

    5.1. Global Sports Sponsorship Market Drivers and Restraints

    5.1.1. Drivers Of The Market

    5.1.2. Restraints Of The Market

    5.2. Global Sports Sponsorship Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

    5.3. Global Sports Sponsorship Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

    6. Sports Sponsorship Market Segmentation

    6.1. Global Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Signage

    Digital Activation

    Club And Venue Activation

    Other Types

    6.2. Global Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Competition Sponsorship

    Training Sponsorship

    Other Applications

    7. Sports Sponsorship Market Regional And Country Analysis

    7.1. Global Sports Sponsorship Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    7.2. Global Sports Sponsorship Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8. Asia-Pacific Sports Sponsorship Market

    8.1. Asia-Pacific Sports Sponsorship Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.3. Asia-Pacific Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9. China Sports Sponsorship Market

    9.1. China Sports Sponsorship Market Overview

    9.2. China Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.3. China Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    10. India Sports Sponsorship Market

    10.1. India Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.2. India Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11. Japan Sports Sponsorship Market

    11.1. Japan Sports Sponsorship Market Overview

    11.2. Japan Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.3. Japan Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12. Australia Sports Sponsorship Market

    12.1. Australia Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.2. Australia Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13. Indonesia Sports Sponsorship Market

    13.1. Indonesia Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.2. Indonesia Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14. South Korea Sports Sponsorship Market

    14.1. South Korea Sports Sponsorship Market Overview

    14.2. South Korea Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.3. South Korea Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15. Western Europe Sports Sponsorship Market

    15.1. Western Europe Sports Sponsorship Market Overview

    15.2. Western Europe Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.3. Western Europe Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16. UK Sports Sponsorship Market

    16.1. UK Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.2. UK Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17. Germany Sports Sponsorship Market

    17.1. Germany Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.2. Germany Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18. France Sports Sponsorship Market

    18.4. France Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.5. France Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19. Italy Sports Sponsorship Market

    19.7. Italy Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.8. Italy Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20. Spain Sports Sponsorship Market

    20.10. Spain Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.11. Spain Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21. Eastern Europe Sports Sponsorship Market

    21.1. Eastern Europe Sports Sponsorship Market Overview

    21.2. Eastern Europe Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.3. Eastern Europe Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22. Russia Sports Sponsorship Market

    22.1. Russia Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.2. Russia Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23. North America Sports Sponsorship Market

    23.1. North America Sports Sponsorship Market Overview

    23.2. North America Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.3. North America Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24. USA Sports Sponsorship Market

    24.1. USA Sports Sponsorship Market Overview

    24.2. USA Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.3. USA Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25. Canada Sports Sponsorship Market

    25.1. Canada Sports Sponsorship Market Overview

    25.2. Canada Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.3. Canada Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26. South America Sports Sponsorship Market

    26.1. South America Sports Sponsorship Market Overview

    26.2. South America Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.3. South America Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27. Brazil Sports Sponsorship Market

    27.1. Brazil Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.2. Brazil Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28. Middle East Sports Sponsorship Market

    28.1. Middle East Sports Sponsorship Market Overview

    28.2. Middle East Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.3. Middle East Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29. Africa Sports Sponsorship Market

    29.1. Africa Sports Sponsorship Market Overview

    29.2. Africa Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.3. Africa Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    30. Sports Sponsorship Market Competitive Landscape And Company Profiles

    30.1. Sports Sponsorship Market Competitive Landscape

    30.2. Sports Sponsorship Market Company Profiles

    30.2.1. Adidas AG

    30.2.1.1. Overview

    30.2.1.2. Products and Services

    30.2.1.3. Strategy

    30.2.1.4. Financial Performance

    30.2.2. Nike Inc.

    30.2.2.1. Overview

    30.2.2.2. Products and Services

    30.2.2.3. Strategy

    30.2.2.4. Financial Performance

    30.2.3. PepsiCo Inc.

    30.2.3.1. Overview

    30.2.3.2. Products and Services

    30.2.3.3. Strategy

    30.2.3.4. Financial Performance

    30.2.4. Rolex SA

    30.2.4.1. Overview

    30.2.4.2. Products and Services

    30.2.4.3. Strategy

    30.2.4.4. Financial Performance

    30.2.5. The Coca-Cola Company

    30.2.5.1. Overview

    30.2.5.2. Products and Services

    30.2.5.3. Strategy

    30.2.5.4. Financial Performance

    31. Global Sports Sponsorship Market Competitive Benchmarking

    32. Global Sports Sponsorship Market Competitive Dashboard

    33. Key Mergers And Acquisitions In The Sports Sponsorship Market

    34. Sports Sponsorship Market Future Outlook and Potential Analysis

    34.1 Sports Sponsorship Market In 2028 - Countries Offering Most New Opportunities

    34.2 Sports Sponsorship Market In 2028 - Segments Offering Most New Opportunities

    34.3 Sports Sponsorship Market In 2028 - Growth Strategies

    34.3.1 Market Trend Based Strategies

    34.3.2 Competitor Strategies

    35. Appendix

    35.1. Abbreviations

    35.2. Currencies

    35.3. Historic And Forecast Inflation Rates

    35.4. Research Inquiries

    35.5. The Business Research Company

    35.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 3: Global Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 4: Global Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 5: Global Sports Sponsorship Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 6: Global Sports Sponsorship Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 7: Asia-Pacific, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 8: Asia-Pacific, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 9: China, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 10: China, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 11: India, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 12: India, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 13: Japan, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 14: Japan, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 15: Australia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 16: Australia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 17: Indonesia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 18: Indonesia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 19: South Korea, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 20: South Korea, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 21: Western Europe, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 22: Western Europe, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 23: UK, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 24: UK, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 25: Germany, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 26: Germany, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 27: France, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 28: France, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 29: Italy, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 30: Italy, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 31: Spain, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 32: Spain, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 33: Eastern Europe, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 34: Eastern Europe, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 35: Russia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 36: Russia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 37: North America, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 38: North America, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 39: USA, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 40: USA, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 41: Canada, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 42: Canada, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 43: South America, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 44: South America, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 45: Brazil, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 46: Brazil, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 47: Middle East, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 48: Middle East, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 49: Africa, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 50: Africa, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 51: Adidas AG Financial Performance
  • Table 52: Nike Inc. Financial Performance
  • Table 53: PepsiCo Inc. Financial Performance
  • Table 54: Rolex SA Financial Performance
  • Table 55: The Coca-Cola Company Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 3: Global Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 4: Global Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 5: Global Sports Sponsorship Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 6: Global Sports Sponsorship Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 7: Asia-Pacific, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 8: Asia-Pacific, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 9: China, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 10: China, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 11: India, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 12: India, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 13: Japan, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 14: Japan, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 15: Australia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 16: Australia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 17: Indonesia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 18: Indonesia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 19: South Korea, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 20: South Korea, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 21: Western Europe, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 22: Western Europe, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 23: UK, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 24: UK, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 25: Germany, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 26: Germany, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 27: France, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 28: France, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 29: Italy, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 30: Italy, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 31: Spain, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 32: Spain, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 33: Eastern Europe, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 34: Eastern Europe, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 35: Russia, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 36: Russia, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 37: North America, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 38: North America, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 39: USA, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 40: USA, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 41: Canada, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 42: Canada, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 43: South America, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 44: South America, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 45: Brazil, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 46: Brazil, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 47: Middle East, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 48: Middle East, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 49: Africa, Sports Sponsorship Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 50: Africa, Sports Sponsorship Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 51: Adidas AG Financial Performance
  • Figure 52: Nike Inc. Financial Performance
  • Figure 53: PepsiCo Inc. Financial Performance
  • Figure 54: Rolex SA Financial Performance
  • Figure 55: The Coca-Cola Company Financial Performance
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Frequently Asked Questions

What is the definition of the sports sponsorship market?

Sports sponsorship is a form of marketing where a company or a brand provides financial or material support to a sports team, event, or athlete in exchange for exposure and brand awareness. For further insights on the sports sponsorship market, request a sample here

How will the sports sponsorship market drivers and restraints affect the sports sponsorship market dynamics? What forces will shape the sports sponsorship industry going forward?

The sports sponsorship market major growth driver - rising number of sports events to drive market growth. For further insights on the sports sponsorship market, request a sample here

What is the forecast market size or the forecast market value of the sports sponsorship market ?

The sports sponsorship market size has grown strongly in recent years. It will grow from $63.74 billion in 2023 to $67.56 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to brand visibility and recognition, fan engagement, globalization of sports, traditional media dominance, social media influence. The sports sponsorship market size is expected to see strong growth in the next few years. It will grow to $84.37 billion in 2028 at a compound annual growth rate (CAGR) of 5.7%. The growth in the forecast period can be attributed to immersive fan experiences, esports and gaming integration, personalized marketing, cross-platform integration, innovative partnerships. Major trends in the forecast period include digital transformation, esports integration, sustainability initiatives, personalized fan engagement, virtual and augmented reality. For further insights on the sports sponsorship market, request a sample here

How is the sports sponsorship market segmented?

The sports sponsorship market is segmented
1) By Type: Signage, Digital Activation, Club And Venue Activation, Other Types
2) By Application: Competition Sponsorship, Training Sponsorship, Other ApplicationsFor further insights on the sports sponsorship market, request a sample here

Which region has the largest share of the sports sponsorship market? What are the other regions covered in the report?

North America was the largest region in the sports sponsorship market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global sports sponsorship market report during the forecast period. The regions covered in the sports sponsorship market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the sports sponsorship market, request a sample here.

Who are the major players in the sports sponsorship market?

Major companies operating in the sports sponsorship market report are Adidas AG, Nike Inc., PepsiCo Inc., Rolex SA, The Coca-Cola Company, Puma SE, Samsung Electronics Co Ltd., Castrol Limited, Tata Group, Reliance Jio Infocomm Limited, Intel Corporation, Qatar Airways Group Q.C.S.C., Hero MotoCorp Ltd., Hyundai Motor Company, Nissan Motor Co Ltd., Reebok International Ltd., Red Bull GmbH, Optimum Nutrition Inc., DICK'S Sporting Goods Inc., State Farm Mutual Automobile Insurance Company, Anheuser-Busch InBev SA/NV, Ford Motor Company, FedEx Corporation, Molson Coors Brewing Company, General Motors Company, Toyota Motor Corporation, Heineken N.V., Visa Inc., Mastercard Incorporated, American Express Company, Emirates Airline, Etihad Airways PJSC, Flydubai For further insights on the sports sponsorship market, request a sample here.

What are the key trends in the sports sponsorship market?

Major trend in the sports sponsorship market - technological advancements driving innovation in sports sponsorship market. For further insights on the sports sponsorship market, request a sample here.

What are the major opportunities in the sports sponsorship market? What are the strategies for the sports sponsorship market?

For detailed insights on the major opportunities and strategies in the sports sponsorship market, request a sample here.

How does the sports sponsorship market relate to the overall economy and other similar markets?

For detailed insights on sports sponsorship market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the sports sponsorship industry?

For detailed insights on the mergers and acquisitions in the sports sponsorship industry, request a sample here.

What are the key dynamics influencing the sports sponsorship market growth? SWOT analysis of the sports sponsorship market.

For detailed insights on the key dynamics influencing the sports sponsorship market growth and SWOT analysis of the sports sponsorship industry, request a sample here.