Enterprise Video Market Definition And Segments
Enterprise video refers to the use of video technology within businesses and organizations for communication, training, marketing, and collaboration purposes. Its primary aim is to enhance internal and external communication, streamline processes, and drive engagement and productivity within the enterprise setting.
The main types of solutions in enterprise video are video conferencing, video content management, and webcasting. Video conferencing solutions enable real-time visual communication between individuals and groups, facilitating remote meetings and collaboration. Services such as integration and deployment, managed service, and professional service are deployed in the cloud and on-premises modes for use in several applications, including corporate communications, training and development, marketing, and client engagement by end-users such as information and technology (IT) and telecom, banking, financial services, and insurance (BFSI), healthcare and life sciences, media and entertainment, education, retail and consumer goods, and others.
The enterprise video market covered in this report is segmented –
1) By Solution: Video Conferencing, Video Content Management, Webcasting
2) By Services: Integration And Deployment, Managed Service, Professional Service
3) By Deployment: Cloud, On-premises
4) By Application: Corporate Communications, Training And Development, Marketing And Client Engagement
5) By End-User: Information And Technology (IT) And Telecom, Banking, Financial Services And Insurance (BFSI), Healthcare And Life Sciences, Media And Entertainment, Education, Retail And Consumer Goods, Other End-Users
The enterprise video market size has grown rapidly in recent years. It will grow from $19.72 billion in 2023 to $22.02 billion in 2024 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to increased internet penetration, a shift to remote work, growth in video streaming services, rising demand for on-demand video content, enhanced user experience, cost reduction in video production, corporate training and communication needs, and the and the expansion of e-learning platforms.
The enterprise video market size is expected to see rapid growth in the next few years. It will grow to $34.34 billion in 2028 at a compound annual growth rate (CAGR) of 11.8%. The growth in the forecast period can be attributed to 5G network expansion, increased adoption of hybrid work models, demand for high-quality video content, growth in virtual and augmented reality, enhanced cybersecurity measures, and the and the expansion of cloud-based video solutions. Major trends in the forecast period include increased use of AI and machine learning, rising demand for ultra-high-definition video, integration of virtual and augmented reality, a focus on enhanced video security, the proliferation of cloud-based video platforms, and greater emphasis on personalized content.
Remote Work And Collaboration Driving Enterprise Video Market Growth
The increasing demand for remote work and collaboration is expected to propel the growth of the enterprise video market going forward. Remote work and collaboration refer to individuals or teams working together seamlessly from different locations using digital tools and technologies. Remote work and collaboration are rising due to advancements in technology, changing work preferences, and the need for flexibility amidst global events such as the COVID-19 pandemic. Enterprise video in remote work and collaboration serves to bridge the gap between geographically distributed teams by enabling effective communication, virtual meetings, and shared access to knowledge resources, thereby fostering productivity and cohesion among remote workers. For instance, in February 2022, according to a study published by AT&T, a US-based telecommunications company, the percentage of companies adopting a hybrid model of work where workers will do both remote work and work from the office is projected to increase from 42% in 2021 to 81% in 2024. the increasing demand for remote work and collaboration is driving the growth of the enterprise video market.
Major companies operating in the enterprise video market are Google LLC, Microsoft Corporation, Verizon Communications Inc., Huawei Technologies Co. Ltd., Amazon Web Services (AWS), Hewlett-Packard (HP), International Business Machines Corporation (IBM), Cisco Systems Inc., Adobe Systems Incorporated, Computer Sciences Corporation (CSC), Zoom Video Communications Inc., Citrix Systems Inc., Avaya Inc., Polycom Inc., Alcatel-Lucent SA, GoTo Technologies USA Inc., Brightcove Inc., Kaltura Inc., Lifesize Inc., BlueJeans Network Inc., JW Player, Vidyo Inc., Vbrick Systems Inc., Kollective Technology Inc., Panopto Inc., Qumu Corporation, Wistia Inc., BigMarker, Mediasite by Sonic Foundry
AI Video Analytics Advancements In Enterprise Video Market
Major companies operating in the enterprise video market are focused on technology and analytics integration such as AI video analytics, to analyze video data and extract valuable insights for security, operations, marketing, and decision-making purposes. AI video analytics in enterprise video optimizes video content, enhances security, and provides actionable insights through advanced data analysis and machine learning algorithms. For instance, in May 2023, Claro Enterprises Solutions, a US-based telecommunications company, launched AI video analytics. The advantages of AI video analytics include enhanced security, operational efficiency, customer experience optimization, and cost savings through automated video analysis and insights. AI video analytics advancements revolutionize surveillance and security systems by employing artificial intelligence algorithms to analyze video data, enabling real-time threat detection, behavior analysis, and enhanced decision-making capabilities.
Praxedo Acquires ViiBE To Enhance Video Assistance Solutions
In April 2023, Praxedo, a France-based software development company, acquired ViiBE communication for an undisclosed amount. With this acquisition, Praxedo aims to enhance remote support capabilities, improve customer service, and streamline field operations through integrated video assistance solutions. ViiBE Communication is a France-based software development company offering enterprise-grade visual support solutions.
North America was the largest region in the enterprise video market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the enterprise video market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the enterprise video market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The enterprise video market consists of revenues earned by entities by providing services such as corporate training videos, video production services, e-learning video platforms, webinar hosting, and virtual event management. The market value includes the value of related goods sold by the service provider or included within the service offering. The enterprise video market also includes sales of live streaming platforms, video analytics tools, webinar solutions, video production equipment, video editing software, and video collaboration tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The enterprise video market research report is one of a series of new reports from The Business Research Company that provides enterprise video market statistics, including enterprise video industry global market size, regional shares, competitors with a enterprise video market share, detailed enterprise video market segments, market trends and opportunities, and any further data you may need to thrive in the enterprise video industry. This enterprise video market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.