Print Media Market Definition And Segments
Print media refers to publications distributed on paper in the form of printed copies of books, magazines, magazines, and newsletters.
The main types of print media are directory, mailing list, and other publishers, book publishers, newspaper & magazines publishers. Book Publisher refers to a company or person engaged in publishing periodicals, books, music, and others. The different business models include subscription, advertising and is used in publishing house, newspaper office, and others.
The print media market covered in this report is segmented –
1) By Type: Directory, Mailing List, And Other Publishers, Book Publishers, Newspaper & Magazines Publishers
2) By Business Model: Subscription, Advertising
3) By Application: Publishing House, Newspaper Office, Other Applications
Subsegments Covered: Directory and Mailing List, Other Publishers, Consumer Books, Educational books, Religious Books, Newspapers, Magazines
The print media market size has grown steadily in recent years. It will grow from $332.75 billion in 2023 to $342.41 billion in 2024 at a compound annual growth rate (CAGR) of 2.9%. The growth in the historic period can be attributed to reader demographics, advertising trends, globalization and international news, economic conditions, content diversification.
The print media market size is expected to see steady growth in the next few years. It will grow to $377.96 billion in 2028 at a compound annual growth rate (CAGR) of 2.5%. The growth in the forecast period can be attributed to subscription models and paywalls, sustainability initiatives, community and local focus, brand partnerships and niche audiences, government support and subsidies. Major trends in the forecast period include interactive print technologies, digital integration and hybrid models, competition from digital media, technological shifts in printing, sustainability and eco-friendly practices.
The Digital Page-Turner Rapid Growth Of E-Book Sales Reshaping The Publishing Industry In Print Media Markets
E-books sales are growing rapidly in established markets of the USA and Europe. eBooks generated a higher share of revenues than the physical print in developed markets such as the US and UK. According to PWC, total global book publisher revenue will increase, growing at a CAGR 1.7%, during the forecast period. Although the physical book publisher’s industry continues to shrink (-2.8%), this decline is offset by growth in e-books which are predicted to grow at a CAGR of 11.7% in the forecast period. Increasing consumer preference for the digital versions is expected to significantly impact the growth of the market during this period
Environmental Awareness Sparks Resurgence How Concerns Over Digital Media's Environmental Impact Drive The Print Media Market
The growing environmental concerns associated with digital media are expected to propel the growth of the print media market in the coming years. Environmental concerns are the negative impacts of human activity on the environment, both natural and physical characteristics. These problems can be attributed to either human or natural factors. Emissions of greenhouse gases, contamination, depletion of resources, energy consumption, intentional depreciation, and a lack of data are among the environmental problems linked to digital media. For instance, in March 2021, according to Wedia SA, a France-based digital asset management solution, digital technology accounted for 4% of total world atmospheric greenhouse gas emissions. Therefore, the growing environmental concerns associated with digital media are driving the print media market.
Major companies operating in the print media market report are Apple Inc., Alphabet Inc., Comcast Corporation, Meta Platforms Inc., The Walt Disney Company, viacomCBS Inc., ViacomCBS Inc., Bertelsmann SE & Co. KGaA, Bloomberg L.P., Hearst Corporation, News Corporation, RELX PLC, Lagardere SCA, Thomson Reuters Corporation, Axel Springer SE, Hubert Burda Media, QUAD GRAPHICS INC., Gannett Co. Inc., The New York Times Company, Transcontinental Inc., John Wiley & Sons Inc., Scholastic Corporation, Reach PLC, Grupo Planeta, National Amusements Inc., Nickelodeon Group, Thrive Advertising Inc., Starborn Media LLC, Olla Group, Refinitiv Holdings Inc.
Pandemic Disruption And Resilience Impact Of COVID-19 On The Print Media Market
The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the print media markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-such as symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the print media market will recover from the shock across the forecast period as it is a 'black swan’ event and not related to ongoing or fundamental weaknesses in the market or the global economy.
Data-Driven Transformation Social Media's Role In Driving Growth In The Newspapers And Magazines Industry
The rise in social media and the increasing volume of consumer data is driving growth in the newspapers and magazines industry. Newspapers and magazines publishers can have broad and deeper visibility on their consumers, distributors, and other stakeholders. Publishers with the digital-first model are investing significantly in building in-house data and analytics teams. For example, Next Big Sound’s, Next Big Book application provides a dashboard for the publishing industry which offers information on sales, publicity events, social media, and web trends data regularly to offer a holistic view of the books’ performance. It will highlight factors that are the most influential such as news preferences, columnist preferences, and genre preferences.
Global Expansion Through Collaboration Bookwire Gmbh And Editorial Planeta Sa Partner To Enhance Print Media Market Presence
Major companies operating in the print media market are focusing on strategic collaborations such as Bookwire GmbH's partnership with Editorial Planeta SA to better meet the needs of their existing consumers. The Bookwire GmbH partnership with Editorial Planeta SA entails the distribution of about 30,000 eBooks and 1,200 audiobooks from Editorial Planeta's Spanish-language collection. Bookwire is going to guarantee the content's global availability, with a concentration on Spanish-language target markets. For instance, in July 2021, Bookwire GmbH, a Germany-based digital publication technology firm, announced a partnership with Editorial Planeta SA to deliver Spanish-based audiobooks and e-books to Spain, Portugal, the United States, and Central and South American nations such as Argentina, Mexico, Chile, Ecuador, Colombia, Panama, Peru, Uruguay, and Venezuela. Editorial Planeta SA is a Spain-based company that operates as a publisher of newspapers, magazines, books, and directories.
Asia-Pacific was the largest region in the print media market in 2023. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the print media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the print media market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The print media market consists of sales of newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps and services such as advertising space. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The print media market research report is one of a series of new reports from The Business Research Company that provides print media market statistics, including print media industry global market size, regional shares, competitors with a print media market share, detailed print media market segments, market trends and opportunities, and any further data you may need to thrive in the print media industry. This print media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.