Media Coverage

Printed signage refers to any type of visual display or communication that is created by printing images, text, or graphics onto a physical substrate. The process of creating printed signage typically involves designing the content using graphic design software and then printing it onto a suitable material. The main types of products in printed signage are banners and backdrops, corporate graphics, exhibitions, trade shows, backlit displays, point-of-purchase displays, billboards, and others. Banners and backdrops are two different types of printed signage. A banner is a type of printed sign that is typically long and narrow and designed to display information, messages, or advertising, and a backdrop is a large printed panel or fabric used as a background display in various settings. It includes various print technologies, such as screen, inkjet, sheetfed, and others. These are used for several applications, including indoor and outdoor. The main end-users are banking financial services, and insurance (BFSI), retail, transportation and logistics, healthcare, and others. The global printed signage market is segmented - 1) By Type: Banner And Backdrop, Corporate Graphics, Exhibitions, Trade Shows, Backlit Displays, Point Of Purchase Display, Billboards, Other Types 2) By Print Technology: Screen, Inkjet, Sheetfed, Other Print Technologies 3) By Application: Indoor, Outdoor 4) By End-User Vertical: Banking Financial Services And Insurance, Retail, Transportation And Logistics, Healthcare, Other End User Verticals The global printed signage market size is expected to grow from $35.54 billion in 2022 to $36.48 billion in 2023 at a compound annual growth rate (CAGR) of 2.63%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global printed signage market size is expected to reach $39.63 billion in 2027 at a CAGR of 2.09%. The increasing focus of the retail industry on advertising is expected to propel the growth of the printed signage market. The retail industry refers to all businesses that offer products and services to consumers. Advertising refers to the various channels and methods used by retailers to promote their products, services, and brands to attract customers and drive sales. Printed signage is a widely used and effective advertising tool in the retail industry. It allows retailers to communicate their brand message, highlight products or promotions, and create an appealing shopping environment. So these factors boost the printed signage market. For instance, in August 2022, according to the reports shared by Sensor Tower Inc., a US-based software company, the amount retail spent on advertising in the US was close to $2.7 billion in the first quarter of 2021, an increase of 6.5 percent from the previous year. Furthermore, according to the same website shared in February 2022, retail ad spending reached $870 million in 2021, an increase of nearly $300 million (51 percent) compared to 2019. Therefore, the increasing focus of the retail industry on advertising is driving the printed signage market. Major players in the printed signage market are Avery Dennison Corporation, Spandex Ltd., Igepa group GmbH & Co. KG, Orafol Europe GmbH, Kelly Signs Inc., Lintec Corporation, 3A Composites Holding AG, Signs Express Ltd., EhKo Sign Industries Kft., Identity Group, L And H Sign Company Inc., James Printing And Signs, Chandler Inc., Galaxy Signage, and RGLA Solutions Inc. Product innovation is a key trend gaining popularity in the printed signage market. Major companies operating in the printed signage market are developing innovative products to strengthen their position in the market. For instance, in February 2020, Seiko Epson Corporation., a Japan-based electronics company, launched its two new signage printers, the SC-R5030L and SC-R5030. They have resin ink with many applications. With rapid lamination and exceptional scratch resistance, this innovative signage printer can generate amazing prints for a variety of applications. Additionally, customers can now obtain a larger variety of applications for display in retail contexts, including graphic printing as well as high-value applications like wallpaper, soft signage, and decorating, with these new 64-inch sign printers with UltraChrome water-based resin inks. The SC-R5030L and SC-R5030 allow for printing on a variety of materials, including vinyl, banners, canvas, film, textiles, paper, and wall-covering media. In April 2022, ADXBA Limited., a UK-based provider of digital signage solutions, merged with Astra Signs Limited. Through this merger, both companies will be able to increase efficiencies through scale and add real value to our combined customer base while innovating through technology. With the help of ADXBA, Astra Signs will expand across the country and develop its competence in digital signs. Astra Signs Limited is a UK-based provider of traditional and digital signage solutions that provides printed signage products and services. North America was the largest region in the printed signage market in 2022. The regions covered in the global printed signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the printed signage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The printed signage market consists of sales of posters, banners, signs, vehicle wraps, decals, and labels, which are used in providing printed signage services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The printed signage market research report is one of a series of new reports from The Business Research Company that provides printed signage market statistics, including printed signage industry global market size, regional shares, competitors with a printed signage market share, detailed printed signage market segments, market trends and opportunities, and any further data you may need to thrive in the printed signage industry. This printed signage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A video encoder converts digital or analog video to different formats of digital video for delivery to a decoder. These are used to convert visual information between analog and digital formats and to reduce the size of the video and compress it. They transform RAW video files into digital files to save them as fluid videos and not as individual images. The main types of video encoders are standalone and rack-mounted. Standalone video encoders are used for simultaneous streaming, encoding, decoding, and recording of audio/video material. The various channels involved are 1-channel video encoder, 2-channels video encoder, 4-channels video encoder, 8-channels video encoder, 16-channels video encoder, and more than 16-channels video encoder that are used in broadcasting, retail, transportation, residential, institutional, military and defense, and other applications. The global video encoders market is segmented - 1) By Type: Standalone, Rack-Mounted 2) By Number Of Channel: 1-Channel Video Encoder, 2-Channels Video Encoder, 4-Channels Video Encoder, 8-Channels Video Encoder, 16-Channels Video Encoder, More Than 16-Channels Video Encoder 3) By Application: Broadcasting, Retail, Transportation, Residential, Institutional, Military and Defense, Other Applications The global video encoders market size is expected to grow from $2.3 billion in 2022 to $2.42 billion in 2023 at a compound annual growth rate (CAGR) of 5.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the video encoders is expected to grow to $3.01 billion in 2027 at a CAGR of 5.6%. The rise in the user base of video streaming platforms across the world is contributing to the growth of the video encoders market going forward. A streaming platform is a place where a person can watch TV series, movies, and other streaming media on demand. Video streaming platforms use video encoders to transform raw video files into digital files to save them as fluid videos. For Instance, according to EarthWeb Inc., a Hungary-based business and tech site that specializes in gaming, social media, and cryptocurrency, live streaming saw a 99% growth between 2019 and 2020, and 78% of Facebook users watch live streams as of 1st September 2022. Furthermore, according to Cisco Systems Inc., a US-based multinational technology company, live video is estimated to grow by 15 times in 2022 and reach a 17% share of all internet traffic. Therefore, the rise in the user base of video streaming platforms is driving the demand for the growth of video encoders market. Major players in the video encoders market are Hangzhou Hikvision Digital Technology Co Ltd., VITEC SA, Harmonic Inc., Motorola Solutions, Cisco Systems Inc., Axis Communications AB, CommScope, Dahua Technology, Telefonaktiebolaget LM Ericsson, ACTi Corporation, Ateme S.A., Beamr Imaging Ltd., Bosch Security Systems Inc., Teleste Oyj, and ViDiCore GmbH. Technological innovation is the key trend gaining popularity in the video encoders market. Major companies operating in the video encoders market are focused on technological advancement to strengthen their market position. For instance, in July 2022, WISI Group, a German-based company, specializing in carrier-grade video technologies launched GT35 HDMI and GT36 SDI/AV, a new encoder module for the Tangram Video Platform. Operators may simply add local programming to TV line ups at hospitality and edge locations using the new GT35 HDMI and GT36 SDI/AV encoder modules without the need for extra hardware. Tangram from WISI is a modular, adaptable technology that works best for IP video transmission to hotel and business sites in order to support network upgrades and bandwidth optimization. To satisfy site needs and maintain existing infrastructure, the Tangram transforms IP streams to QAM or Analog at the edge location, with optional decryption and re-encryption. In May 2022, Telestream, a US-based portfolio company of Genstar Capital, acquired Encoding.com for an undisclosed amount. With this acquisition, Telestream strengthens its position in the video encoders market and provides the advantages of elasticity, parallel processing, and scale afforded by cloud infrastructure. Encoding.com is a US-based cloud video media processing and video encoder company for broadcasters, streaming services, and corporate video customers across the globe. Asia-Pacific was the largest region in the video encoders market in 2022. The regions covered in the video encoders market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the video encoders market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and the USA. The video encoder market consists of sales of software encoders and hardware encoders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The video encoders market research report is one of a series of new reports from The Business Research Company that provides video encoders market statistics, including video encoders industry global market size, regional shares, competitors with video encoders market share, detailed video encoders market segments, market trends, and opportunities, and any further data you may need to thrive in the video encoders industry. This video encoders market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

A media gateway is a device, such as an IP gateway, circuit switch, or channel bank, that converts data from one type of network to another as per the requirement. Media gateways are used to convert multimedia sessions and a voice in many service providers and enterprise applications. The main type of media gateway markets is analog and digital. Analog that is used to offer analog media gateway. Analog media gateways are stand-alone small appliances that allow converting voice media between FXO and FXS connections and VoIP connections. The main type of technology includes wire, wireless, and hybrid. The various types of verticals include government, banking, financial services, and insurance (BFSI), manufacturing, healthcare, telecommunications, transportation, and other verticals. The global media gateway market is segmented - 1) By Type: Analog, Digital 2) By Technology: Wired, Wireless, Hybrid 3) By Vertical: Government, Banking, Financial Services, and Insurance (BFSI), Manufacturing, Healthcare, Telecommunications, Transportation, Other Verticals The global media gateway market size is expected to grow from $2.35 billion in 2022 to $2.41 billion in 2023 at a compound annual growth rate (CAGR) of 2.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The media gateway market size is expected to reach $2.64 billion in 2027 at a CAGR of 2.3%. The growing number of data centers is expected to propel the growth of the media gateway market going forward. A data center refers to a facility that centralizes an organizations shared IT operations and equipment to store, process, and disseminate data and applications in the organization. A media gateway is a device used as a core network in data centers to provide transformation and interworking between media streams. These help in the free flow of data from data centers to workstations. For instance, according to the United States International Trade Commission, a US-based federal government agency, there were 2,600 data centres in the US as of May 2021. Therefore, the increase in the number of data centers is contributing to the growth of the media gateway market. Major players in the media gateway market are AudioCodes Ltd., Avaya Inc., Cisco Systems Inc., Dialogic Corp, Grandstream Networks, Huawei Technologies Co. Ltd., Ribbon Communications, Ericsson, Matrix Comsec, Metaswitch Networks, Nokia Corporation, ZTE Corporation., Panasonic Corporation, and Rohm Co Ltd. Technological innovation is a key trend in the media gateway market. Major companies in the market are introducing new technologies that work on 5G technology to sustain their position in the market. For instance, in February 2022, ZTE Corporation, a China-based technology company launched ZXV10 B960GV1, a new-generation 5G media gateway set-top box. That is fit for the Android TV. This STB offers new video experiences with low latency, high speed, and high stability. The 5G technology helps to get good quality videos without buffering. In March 2020, Ribbon Communications Inc., a US-based communications software that provides media gateway platforms, merged with ECI Telecom Ltd. for an undisclosed amount. With this merger, both the companies’ combination created an industry-leading networking and communications software company with a comprehensive portfolio of advanced voice, data, security, and optical networking solutions. ECI Telecom Ltd. is an Israel-based manufacturer of telecommunications equipment. North America was the largest region in the media gateway market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media gateway market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the Media Gateway Market market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The media gateway market consists of sales of fiber optic connections for TDM networks, and Ethernet connections for IP networks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The media gateway market research report is one of a series of new reports from The Business Research Company that provides media gateway market statistics, including media gateway industry global market size, regional shares, competitors with a media gateway market share, detailed media gateway market segments, market trends and opportunities, and any further data you may need to thrive in the media gateway industry. This media gateway market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

In-app advertising is an advertising strategy in which companies use mobile applications to display their ads. These ads are integrated into the app and reach all the users of the app. It is used to attract users with animations and interactive effects. The main types of in-app advertising are banner ads, interstitial ads, rich media ads, video ads, and native ads. Banner ads are a type of ads that are displayed at the top or bottom of the mobile screen in small rectangles. The various platform included are IOS and android which are used for online shopping, messaging, entertainment, gaming, and ticketing. The global in-app advertising market is segmented - 1) By Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, Native Ads 2) By Platform: IOS, Android 3) By Application: Online Shopping, Messaging, Entertainment, Gaming And Ticketing The global in-app advertising market size is expected to grow from $99.75 billion in 2022 to $119.69 billion in 2023 at a compound annual growth rate (CAGR) of 20.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global in-app advertising market is expected to grow to $240.42 billion in 2027 at a CAGR of 19.0%. The increasing utilization of smartphones and tablets is driving the in-app advertising market forward. Smartphones are mobile phones that can be used for a wider variety of purposes other than making calls and messaging. Tablet is a device with a touchscreen interface larger than a smartphone. The increasing use of smartphones and tablets increases the use of mobile applications which host in-app advertisements. Ad publishers develop highly targeted and personalized ads using in-app mobile advertising, which increases the likelihood that the audience will be interested in and click on them. For instance, according to the Worldwide Quarterly Mobile Phone Tracker report published by the International Data Corporation (IDC), a US-based examiner and provider of data about various verticals, in 2021, global smartphone shipments reached 1.38 billion which was an increase of 7.7% over 2020. The growth was expected to continue in 2022 and the total shipments were expected to reach 1.43 billion. Therefore, the increasing use of smartphones and tablets is driving the in-app advertising market forward. Major players in the in-app advertising market are Amobee Inc., Apple Inc., BYYD Inc., Chartboost, Meta, Flurry, Google AdMob, InMobi Pte Ltd., MoPub Inc., AOL Inc., Tapjoy Inc., Tune Group Sdn Bhd, Glispa GmbH, Microsoft Corporation, and Zoomd Technologies Ltd. Technological advancements are a key trend gaining popularity in the in-app advertising market. Major companies in the market are introducing new platforms and advanced technologies to sustain their position in the market. For instance, in November 2021, Pixalate, a US-based fraud-protection company launched the industry’s first ad fraud supply path optimization (SPO) technology. The new product is an addition to Pixalate’s analytics platform and helps customers to pick higher-quality paths for delivering ads across various platforms. It will also help the companies to gain insights and detect low-quality inventory resources. In January 2022, ironSource Ltd., an Israel-based business platform for the app economy, acquired Tapjoy, Inc for an undisclosed amount. This acquisition is anticipated to boost the ironSource platform offering for mobile app and game developers through various areas of synergy. Tapjoy, Inc is a US-based mobile advertising and app monetization company. North America was the largest region in the in-app advertising market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global in-app advertising market share during the forecast period. The regions covered in the global in-app advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the in-app advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The in-app advertising market includes revenues earned by entities by providing playable ads, rewarded ads, and cross-promotional ads services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The in-app advertising market research report is one of a series of new reports from The Business Research Company that provides in-app advertising market statistics, including in-app advertising industry global market size, regional shares, competitors with an in-app advertising market share, detailed in-app advertising market segments, market trends and opportunities, and any further data you may need to thrive in the in-app advertising industry. This in-app advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The insurance advertising refers to the promotion of insurance products with a goal of maximizing profits and satisfying customers. In order for insurance organizations to survive and prosper in the proper way, the insurance marketing focuses on creating the optimum combination for the insurance industry. The main types of insurance advertising are life insurance and non-health insurance. Life insurance is a contract between a policyholder and an insurer wherein the insurer agrees to pay a sum of money in exchange for a premium upon the demise of an insured person or after a predetermined amount of time. The advertisement channels involved are television, email, sales calls, and others that are used for direct marketing, network marketing, mobile marketing, and other applications. The global insurance advertising market is segmented - 1) By Type: Life Insurance, Non-Health Insurance 2) By Advertisement Channels: Television, Email, Sales Calls, Other Advertisement Channels 3) By Application: Direct Marketing, Network Marketing, Mobile Marketing, Other Applications The global insurance advertising market size is expected to grow from $10.49 billion in 2022 to $11.61 billion in 2023 at a compound annual growth rate (CAGR) of 10.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global insurance advertising market size is expected to grow to $17.20 billion in 2027 at a CAGR of 10.3%. An increase in the number of internet users is expected to boost the growth of the insurance advertising market going forward. Internet user refers to anyone using the internet, regardless of how they do it. The number of people using the internet is increasing, which makes it easier for insurance businesses to advertise to their target market with digital marketing. Companies increase their reach and anticipate a higher return on investment with several solutions available that can assist in streamlining marketing initiatives, freeing up the team to concentrate on more crucial responsibilities like selling insurance. For instance, according to the report published by OBERLO, a Germany-based product sourcing and Shopify’s store management app for drop shipping businesses, in 2022, about 4.95 billion people will be actively using the internet worldwide. Therefore, an increase in the number of internet users is driving the growth of the internet advertising market. Major players in the insurance advertising market are WPP Plc., Q1Media, Bolt Insurance, Insurance Agency Marketing – AMM, Creative Direct Marketing Group, Allegiant Digital Marketing, Usadata Inc., Seapoint Digital, Stringo Media, Digital Marketing Specialist Ltd., Flying V Group Digital, Cyrusson Inc., Nazzal Brothers Inc., AdParlor, and Digital Results Agency. Product innovations have emerged as the key trend gaining popularity in the insurance advertising market. Major companies operating in the insurance advertising market are developing innovative products to strengthen their position in the market. For instance, in September 2022, PhonePe, an-India-based digital payments platform launched an integrated multimedia brand campaign focused on tension-free motor insurance renewals. Eight commercial films will be used to launch this pan-Indian campaign in stages. It draws attention to the genuine issues that consumers have with sales pitches that have evolved into unpleasant purchasing experiences. The advertising effort raises awareness of the advantages of renewing auto insurance without stress on PhonePe. In 2022, WebFX, a US-based tech-enabled digital marketing solutions provider acquired Nutshell CRM for an undisclosed amount. This acquisition, together with the inclusion of Nutshell to WebFX along with MarketingCloudFX, results in the creation of a real end-to-end revenue marketing solution for expanding businesses. Nutshell CRM is a US-based company offering web and mobile customer relationship management and email marketing automation service. Asia-Pacific was the largest region in the insurance advertising market share in 2022. The regions covered in the global insurance advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the insurance advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The insurance advertising market includes revenues earned by entities by marketing and selling insurance policies through advertisements. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The insurance advertising market research report is one of a series of new reports from The Business Research Company that provides insurance advertising market statistics, including the insurance advertising industry global market size, regional shares, competitors with insurance advertising market share, detailed insurance advertising market segments, market trends, and opportunities, and any further data you may need to thrive in the insurance advertising industry. This insurance advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Retail media networks are digital platforms that enable businesses to purchase advertising space on a retailer's website, apps, and other digital properties, including in-store displays. Retailers can partner with media companies to expand their brand and improve their target audience by using detailed shopper data. The major types of retail media networks are search ads and display ads. Search advertising refers to a strategy that shows advertisements in search engine results whenever someone searches for the advertiser's services or products. They are deployed in three different clouds such as public cloud, private cloud and hybrid cloud for consumer goods, catering, and other applications. The global retail media networks market is segmented - 1) By Type: Search Ads, Display Ads 2) By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud 3) By Application: Consumer Goods, Catering, Other Applications The global retail media networks market size is expected to grow from $19.49 billion in 2022 to $20.81 billion in 2023 at a compound annual growth rate (CAGR) of 6.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global retail media networks market size is expected to grow to $27.03 billion in 2027 at a CAGR of 6.7%. The rapid growth of e-commerce is expected to propel the growth of the retail media networks market going forward. E-commerce refers to businesses and people that buy and sell products and services through the internet. E-commerce operates in various market areas and can be done on computers, tablets, smartphones, and other smart devices. Retail media networks enable companies to access previously inaccessible digital spaces within an e-commerce website. Sponsored ads are introduced by e-commerce websites to allow businesses to market their products on the website. For instance, in April 2022, according to a report published by United Nations Conference on Trade and Development (UNCTAD), a Switzerland-based intergovernmental organization within the United Nations Secretariat, global e-commerce businesses earned $2.9 trillion in sales in 2020, with a further one-third growth in 2021, bringing sales to $3.9 trillion. Therefore, the rapid growth of e-commerce is expected to drive the retail media network market. Major players in the retail media networks market are Walmart Inc., The Kroger Co., Amazon Inc., Target Brands Inc., eBay Inc., Costco Wholesale Corporation, Walgreens Boots Alliance Inc., Tesco Plc., METRO Inc., Home Depot Product Authority LLC, Best Buy, Inter IKEA Systems BV, Carrefour SA, Alibaba Group Holding Limited, Macy's Inc., and Ulta Beauty Inc. Product innovation has emerged as a key trend gaining popularity in the retail media network market. Major companies operating in the retail media network market are focused on developing new and innovative solutions to sustain their market position. For instance, in May 2020, Criteo S.A., a France-based advertisement company launched a self-service retail media platform. The new platform will allow retailers to fuel their vendor marketing campaigns with various budgets, such as search and national advertising, as well as provide brands with a choice of creative and targeting options. Retailers may generate additional money by offering solutions that make it simple for brands and agencies to manage retail media campaigns while keeping control over the consumer experience. Furthermore, merchants and brands that use the platform may provide consent-based, personalized marketing. In January 2022, Stingray Group Inc., a Canada-based media and technology company acquired InStore Audio Network for $44 million (CA$ 59 million). With this acquisition, Stingray increases its retail-based digital advertising presence in the United States and strengthens its position as a leading worldwide provider of digital media solutions. InStore Audio Network is a US-based provider of video and audio advertising services for large grocery and drug chains. North America was the largest region in the retail media networks market in 2022. The regions covered in global retail media networks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the retail media networks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The retail media networks market includes revenues earned by entities by providing on-site media, off-site media, digital incentives, chat-based media, influencer marketing, and in-store media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The retail media networks market research report is one of a series of new reports from The Business Research Company that provides retail media networks market statistics, including retail media networks industry global market size, regional shares, competitors with retail media networks market share, detailed retail media networks market segments, market trends, and opportunities, and any further data you may need to thrive in the retail media networks industry. This retail media networks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Traditional radio advertising is the practice of paying for commercial time on well-known radio stations to advertise goods and services. Traditional radio advertisements can be used to target certain demographics, run more frequently, evoke strong feelings, and generate demand. The main types of traditional radio advertising are terrestrial radio broadcast advertising and satellite radio advertising. Terrestrial radio refers to the broadcasting and/or rebroadcasting of radio programs by a network of terrestrial radio stations, whether they are digital or analogue. They are employed in enterprises of various sizes including large enterprises and small and medium enterprises for use in industry verticals such as automotive, financial services, media and entertainment, fast-moving consumer goods (FMCG), retail, real estate, education, and others. The global traditional radio advertising market is segmented - 1) By Type: Terrestrial Radio Broadcast Advertising, Satellite Radio Advertising 2) By Enterprise Size: Large Enterprise, Small And Medium Enterprise 3) By Industry Vertical: Automotive, Financial Services, Media And Entertainment, Fast-Moving Consumer Goods (FMCG), Retail, Real Estate, Education, Other industry verticals The global traditional radio advertising market size is expected to grow from $25.55 billion in 2022 to $26.11 billion in 2023 at a compound annual growth rate (CAGR) of 2.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global traditional radio advertising market size is expected to grow to $28.33 billion in 2027 at a CAGR of 2.1%. Growing urbanization is expected to boost the growth of the traditional radio advertising market going forward. Urbanization is the process by which cities grow and a growing section of the population relocates there to live. As urban populations grow, residents will look for places to spend their money on durable things like homes and furnishings as well as discretionary purchases like clothing and technology. Major companies use radio advertising to appeal to the changing tastes of these new groups of people which boosts the traditional radio advertising market. For instance, in 2020, according to the World Cities Report by UN-Habitat, a Kenya-based United Nations program working towards an urban future, globally, 56.2% of the population lived in urban areas in 2020, which is expected to rise to 62.5% by 2035. Therefore, growing urbanization is driving the growth of the traditional radio advertising market. Major players in the traditional radio advertising market are Gumas, Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Pandora Media Inc., Liberty Media Corporation., Townsquare Media Inc., Urban One Inc., Grass Valley, Kiosk, and Cisco Systems Inc. Growing advancements in radio technology have emerged as the key trend gaining popularity in the traditional radio advertising market. The market is witnessing the advancement in radio technology which aids in better traditional radio advertising. For instance, in 2020, Ericsson, a Sweden-based provider of information and communication technology (ICT) to service providers, launched antenna-integrated radio (AIR). A unique feature of antenna-integrated Radio (AIR) is its ability to help mobile operators construct mid-band 5G networks more quickly and widely without increasing the size of their sites. Existing sites don't require any more physical space. The new solutions enable communications service providers to roll out mid-band 5G more quickly and broadly when combined with massive MIMO. This advancement may help in providing better radio advertising solutions. In June 2022, Rezolve Ltd., a UK-based mobile commerce technology, acquired ANY Lifestyle Marketing GmbH, for an undisclosed amount. With the acquisition of ANY Lifestyle Marketing GmbH, Rezolve will be able to change radio advertising by including mobile device interaction. ANY Lifestyle Marketing GmbH is a Germany-based company that specializes in the marketing of radio advertising, ads, posters, and other related services. North America was the largest region in the traditional radio advertising market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global traditional radio advertising market during the forecast period. The regions covered in the global traditional radio advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the traditional radio advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The traditional radio advertising market includes revenues earned by entities by providing live reads, sponsorships, produced spots, and jingles for promotion on radio channels. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The traditional radio advertising market research report is one of a series of new reports from The Business Research Company that provides traditional radio advertising market statistics, including traditional radio advertising industry global market size, regional shares, competitors with a traditional radio advertising market share, detailed traditional radio advertising market segments, market trends and opportunities, and any further data you may need to thrive in the traditional radio advertising industry. This traditional radio advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Advertising technology, commonly known as ad tech, is a collective term for the tools and software advertisers use to reach audiences, conduct digital advertising campaigns, and analyze their effectiveness. Adtech focuses to develop data-driven marketing tactics that are personalized to match the target audience. The main product types of the ad tech market are web-based, cloud-based, on-premise, and others. A web-based system allows users to access a software system via a computer and an internet connection. Using web-based advertising technology, multiple users can access the same version of an application. The global adtech market is segmented - 1) By Product Type: Web-based, Cloud-based, On-premise, Other Products 2) By Solution: Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions 3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others Advertisings 4) By Application: Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other Applications 5) By Industry Vertical: Media And Entertainment, BFSI (Banking, Financial Services and Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals The global ad-tech market size is expected to grow from $15.95 billion in 2022 to $17.95 billion in 2023 at a compound annual growth rate (CAGR) of 12.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global ad-tech market size is expected to reach $27.42 billion in 2027 at a CAGR of 11.2%. The increased demand for digital advertising is expected to propel the growth of the ad tech market going forward. Digital advertising is the marketing of products and services via online channels such as websites, streaming content, and so on. Ad tech is used in digital advertising for software platforms to assist brands and agencies in purchasing advertising space, and advertisers and agencies can plan and measure their campaigns more efficiently and effectively. For instance, in February 2023, according to a report shared by Simplilearn Solutions Pvt. Ltd., a US-based online edu-tech company, global digital advertising expenditures increased by a modest 2.4%in 2022, and are expected to reach $645 billion by 2024, up from $389 billion in 2022. Therefore, the increased demand for digital advertising is driving the growth of the ad tech market. Major players in the adtech market are Google LLC, Meta Platforms Inc (Facebook Inc.), Oracle Corporation, Criteo, Adobe Inc., Amazon.com Inc., The Trade Desk, Alibaba Group Holding Limited., Salesforce Inc., Telaria, Mobvista Co.Ltd., Magnet Digital.io, Microsoft Incorporation, WPP Plc., Omnicom Group Inc., The Interpublic Group of Companies Inc., and MediaMath Inc. Technological development is a key trend gaining popularity in the ad tech market. Major companies operating in ad tech are focused on developing innovative solutions to strengthen their position in the market. For instance, in June 2022, Vodafone Idea Limited., an Indian-based mobile network operator company, launches its new ad tech platform called Vi Ads, that include artificial intelligence (AI) and machine learning (ML), aimed at giving marketers a programmatic media buying platform. Vi Ads would provide a self-service interface that will give marketers complete control over their campaigns and also allow marketers to engage with the subscribers via a variety of channels, including Vi-owned digital media Vi App, Vi Movies, and TV App, as well as traditional channels such as SMS and IVR calls. The combination of advanced features and ease of use will appeal to both large agencies and small and medium-sized businesses. In February 2023, Marketing Technology Solutions (MTS), a US-based marketing technology company that provides advertising services, acquired 67% stake in Buzzoola Group (Buzzoola Group (Buzzoola Internet Technologies LLC and Buzzoola Advertising Technologies LLC), for an undisclosed amount. With this acquisition, Marketing Technology Solutions (MTS) aims to boost ad tech development, accelerate the development of its ad tech business, and increase its share of the advertising market. Buzzoola Group is a Russian-based advertising technology company. North America was the largest region in the Ad tech market in 2022. The regions covered in the global Ad tech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the Ad tech market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The Ad tech market consists of revenues earned by entities by providing advertising technology services such as display advertising, video advertising, mobile advertising, and native advertising technology services. The market value includes the value of related goods sold by the service provider or included within the service offering. The advertising technology market also includes sales of different types of devices such as computer, computer peripherals used in providing advertising technology services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The various solutions include demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, data management platforms (DMPs), and others. The various advertising types include programmatic advertising, search advertising, display advertising, mobile advertising, email marketing, native advertising, and others. These are applied in various applications such as large enterprises, small and medium-sized enterprises (SMEs), and others, and are used by various industry verticals such as media and entertainment, BFSI (banking, financial services, and insurance), education, retail, and consumer goods, IT and telecom, healthcare, and others. The ad tech market research report is one of a series of new reports from The Business Research Company that provides ad tech market statistics, including ad tech industry global market size, regional shares, competitors with an ad tech market share, detailed ad tech market segments, market trends and opportunities, and any further data you may need to thrive in the ad tech industry. This ad tech market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.