A 40% faster growth is in forecast
The media industry can be described as a distribution content service that depends on consumers’ preferences more than ever before. With the emergence of mobile, video, and wireless technologies, consumers currently have the opportunity to experience content delivery in multiple ways. As a result, the popularity of streaming services and content providing services online continues to explode. The media industry as a whole is very important to the world economic growth. By 2023, it is expected that the media market will grow to $2.26 trillion.
Media Market Coverage
The media market consists of sales of television and radio programs, motion pictures, and commercials along with video and audio recordings, games and publications by entities (organizations, sole traders and partnerships) that produce and distribute the same.
The Business Research Company covers 47 markets overall in the media market providing global market numbers, market growth, market-specific drivers and restraints, trends, and other market specific information. The media market is segmented in the following manner:
- 1.TV and Radio Broadcasting
The TV and radio broadcasting market consists of revenues generated from sales of television and radio programs, from the sale of air time to advertisers, and from donations and subsidies, earned by entities (organizations, sole traders and partnerships) that operate broadcast studios and facilities for over-the-air or satellite delivery of radio and television programs. They often produce or purchase programs, which may include entertainment, news, talk shows, business data, or religious services.
- 1.1.Radio Broadcasting
- 1.2.Television Broadcasting
- 2.Film and Music
The film and music industry market consists of the revenues from the production and/or distribution of motion pictures, videos, television programs, or commercials, from the exhibition of motion pictures or from the provision of postproduction and related services or of the production and distribution of musical recordings, from publishing music, or from providing sound recording and related services earned by entities (organizations, sole traders and partnerships) that are in the film and music industry.
- 2.1.Music Recording
- 2.2.Film and Video
- 3.Information Services
The information services market consists of the sales of information services by entities (organizations, sole traders or partnerships) that provide news reports, articles, pictures, public historical documents, photographs, maps, audio material, audiovisual material, and other archival material of historical interest. These entities include news syndicates, libraries and archives.
- 3.1.News Syndicates
- 3.2.Libraries and Archives
- 3.3.All Other Information Services
- 4.Web Content, Search Portals and Social Media
The web content, search portals and social media market consists of the revenues generated from sales by entities (organizations, sole traders or partnerships) that publish and/or broadcast content on the Internet exclusively or operate web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as web search portals). The publishing and broadcasting entities in this market do not provide traditional (non-Internet) versions of the content that they publish or broadcast. They provide textual, audio, and/or video content of general or specific interest on the Internet exclusively. Establishments known as web search portals often provide additional Internet services, such as email, connections to other web sites, auctions, news, and other limited content, and serve as a home base for Internet users.
- 4.1.Social Media
- 4.2.Internet Search Portals
- 4.3.Digital Publishing and Content Streaming
- 4.4.Search Engine Optimization, Ad words Management and Others
- 5.Print Media
The print media market consists of sales of newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps and related services such as advertising space by entities (organizations, sole traders or partnerships) that publish print media.
- 5.1.Directory, Mailing List, and Other Publishers
- 5.2.Book Publishers
- 5.3.Newspaper & Magazines Publishers
- 6.Cable and Other Subscription Programming
The cable and other subscription programming market consists of sales of cable and other subscription programming by entities (organizations, sole traders and partnerships) that produce cable and other subscription programming. This market includes sales of TV and other digital video subscriptions.
How Can We Help?
The Business Research Company`s Media Market Research Practice provides marketing, planning and strategy departments with a wider range of market, business, customer and competitor intelligence services across different segments of the media industry. The media market research services and solutions The Business Research Company provides are as follows —
- Media Market Sizing, Forecast and Trend Analysis
- Media Market Competitor Analysis
- Media Market Supply Chain Analysis
- Media Market Customer Research
- Media Market Partner or Distribution Research
- Media Market Entry Strategy Research Study
- Media Industry Analysis and Profiling
- Media Market Regulations