What is the Historic and Current Scenario of the AdTech Market?
The adtech market has seen considerable growth due to a variety of factors.
• In the past few years, there has been a robust growth in the adtech market size. Its projection predicts an increase from $731.14 billion in 2024 to $795.41 billion in 2025, representing a compound annual growth rate (CAGR) of 8.8%. Factors such as the rise in digital advertising, targeted promotions, data analysis and insights, programmatic advertising, as well as a surge in mobile advertising, have catalyzed the growth during this historical period.
What Can Be Expected from the AdTech Market Size In The Coming Years?
The AdTech market is expected to maintain its strong growth trajectory in upcoming years.
• In the upcoming years, the adtech market is anticipated to witness substantial growth, expanding to $1153.39 billion by 2029 with a compound annual growth rate (CAGR) of 9.7%.
This anticipated rise during the prediction period can be credited to factors such as privacy regulations and compliance requirements, the emergence of innovative ad formats, artificial intelligence and machine learning, the prevalence of video advertising, and cross-channel advertising solutions. Some of the significant trends seen in the forecast period encompass the resurgence of contextual advertising, the use of blockchain for ad transparency, dynamic creative optimization (DCO), redistributing ad budgets to Connected TV (CTV), adaptive and context-aware advertising, along with e-commerce integration.
What Are the Critical Driver Fuelling The AdTech Market's Growth?
The surge in demand for digital advertising is predicted to fuel the expansion of the ad tech market. Digital advertising involves promoting products and services via online channels like websites and streaming content. Ad tech is critical in this area, providing software platforms that help brands and agencies acquire advertising space. This allows advertisers and agencies to plan and carry out their campaigns more effectively and efficiently. For instance, a report by Simplilearn Solutions Pvt. Ltd., a US-based online edu-tech firm, indicated in February 2023 that global digital advertising spends experienced a slight 2.4% hike in 2022. They are expected to escalate to $645 billion by 2024 from $389 billion in 2022. Thus, the rising demand for digital advertising is stimulating the expansion of the ad tech market.
How Is The AdTech Market segmented?
The adtech market covered in this report is segmented –
1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products
2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
Subsegments:
1) By Web-Based: Ad Serving Platforms, Demand-Side Platforms (DSPs)
2) By Cloud-Based: Programmatic Advertising Solutions, Data Management Platforms (DMPs)
3) By On-premise: In-House Ad Management Solutions, Custom Ad Technology Solutions
4) By Other Products: Mobile Advertising Solutions, Affiliate marketing Platforms
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What New Trends Are Influencing The AdTech Market?
Technological innovation is becoming a notable trend in the ad tech sector. Leading companies within the ad tech market are establishing innovative solutions to reinforce their market standing. An illustrative example came in June 2022 when the India-based mobile network operator company Vodafone Idea Limited released its novel ad tech platform, Vi Ads. The platform incorporates artificial intelligence (AI) and machine learning (ML), presenting marketers with a programmatic media buying platform. Vi Ads will offer a self-service interface, granting marketers comprehensive control over their campaigns. Additionally, it will permit marketers to interact with subscribers through an array of channels including Vi´s own digital media like Vi App, Vi Movies, and TV App, as well as traditional channels like SMS and IVR calls. The fusion of advanced features and user friendliness is expected to attract both large agencies and small to medium-sized enterprises.
Who Are the Key Players In The AdTech Market?
Major companies operating in the adtech market include:
• Google LLC
• Meta Platforms Inc.
• Oracle Corporation
• Criteo SA
• Adobe Inc.
• Amazon.com Inc.
• The Trade Desk
• Alibaba Group Holding Limited.
• Salesforce Inc.
• Telaria Inc.
• Mobvista Co. Ltd.
• Magnet Digital.io
• Microsoft Incorporation
• WPP plc
• Omnicom Group Inc.
• The Interpublic Group of Companies Inc.
• MediaMath Inc.
• 4INFO Inc.
• Adtile Technologies Incorporated
• Afilias Inc.
• Xandr Inc.
• mBlox Inc.
• Media.net
• Metaverse Mod Squad Inc.
• Neustar Inc.
• Newsmax Media Inc.
• OpenMarket Inc.
• OpenX Technologies Inc.
• OrangeSoda Inc.
• Proxim.ai Inc.
• Quantcast Corporation
• Magnite Inc.
• Taboola Inc.
• StackAdapt Inc.
What Is The Most Dominant Region In The AdTech Market?
North America was the largest region in the Ad tech market in 2024. The regions covered in the adtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
